{"id":7796,"date":"2011-11-17T11:02:19","date_gmt":"2011-11-17T08:02:19","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=7796"},"modified":"2011-11-17T11:02:27","modified_gmt":"2011-11-17T08:02:27","slug":"hurriyet-internet-atagina-kalkti","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/hurriyet-internet-atagina-kalkti\/","title":{"rendered":"H\u00fcrriyet Internet Ata\u011f\u0131na Kalkt\u0131"},"content":{"rendered":"<p>H\u00dcRR\u0130YET Gazetecilik Y\u00f6netim Kurulu Ba\u015fkan\u0131 Vuslat Do\u011fan Sabanc\u0131 Reuters\u2019a yapt\u0131\u011f\u0131 a\u00e7\u0131klamada,\u00a0 H\u00fcrriyet\u2019in konsolide gelirleri i\u00e7inde \u015fu anda y\u00fczde 8 olan internet gelirleri pay\u0131n\u0131n be\u015f y\u0131lda y\u00fczde 30\u2019a y\u00fckselmesini ve 350 milyon liraya ula\u015fmas\u0131n\u0131 hedeflediklerini s\u00f6yledi. Sabanc\u0131, ayr\u0131ca Rusya\u2019da lider konumda faaliyet g\u00f6steren seri ilan yay\u0131nc\u0131s\u0131 i\u015ftiraki Trader Media East\u2019in (TME) de internet alan\u0131nda h\u0131zl\u0131 b\u00fcy\u00fcme hedefleri oldu\u011funu, be\u015f y\u0131l sonra TME\u2019nin internet gelirlerinin toplam gelirler i\u00e7inde \u015fu anda 18 olan pay\u0131n\u0131n y\u00fczde 50\u2019yi a\u015fmas\u0131n\u0131 hedeflediklerini kaydetti.<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3507147483\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>\u0130nternet h\u0131zl\u0131 b\u00fcy\u00fcyor<\/p>\n<p>T\u00fcrkiye\u2019de yaz\u0131l\u0131 bas\u0131n\u0131n son y\u0131llarda \u00e7ift haneli b\u00fcy\u00fcme oranlar\u0131 kaydetti\u011fine i\u015faret eden Sabanc\u0131, \u201cH\u00fcrriyet de pazara paralel bir \u015fekilde gazete reklam gelirlerini art\u0131r\u0131yor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de, ekonomik seyre paralel, bu art\u0131\u015f\u0131n s\u00fcrmesini bekliyoruz. \u00d6te yandan, t\u00fcm d\u00fcnyada internet pazar\u0131 genel reklam mecras\u0131na k\u0131yasla daha h\u0131zl\u0131 bir b\u00fcy\u00fcme yakal\u0131yor. \u00d6zellikle T\u00fcrkiye ve Rusya gibi geli\u015fmekte olan pazarlarda internet b\u00fcy\u00fcme beklentileri ortalaman\u0131n\u00a0 olduk\u00e7a \u00fczerinde\u201d diye konu\u015ftu.<\/p>\n<p>Y\u00fczde 2\u2019den 12\u2019ye<\/p>\n<p>H\u00fcrriyet\u2019in gelirlerinin yakla\u015f\u0131k y\u00fczde 65\u2019ini reklam gelirlerinin olu\u015fturdu\u011funa dikkat \u00e7eken Sabanc\u0131, \u015f\u00f6yle devam etti: \u201cBunun i\u00e7ine gazete ve internet reklam gelirlerini dahil ediyoruz. \u0130nternet gelirlerinin pay\u0131n\u0131n giderek artmakta oldu\u011funa, son verilere g\u00f6re internetin toplam<\/p>\n<p>reklam gelirleri i\u00e7indeki pay\u0131n\u0131n y\u00fczde 12\u2019ye y\u00fckseldi\u011fine dikkat \u00e7ekmek istiyorum. Bu oran\u0131n 2006 y\u0131l\u0131nda y\u00fczde 2 oldu\u011fu dikkate al\u0131n\u0131rsa, son d\u00f6rt y\u0131lda ya\u015fanan h\u0131zl\u0131 art\u0131\u015f net bir \u015fekilde g\u00f6r\u00fclebilir.\u201d<\/p>\n<p>Yaz\u0131n\u0131n devam\u0131 i\u00e7in <a href=\"http:\/\/www.ekonomihaberyorum.com\/hurriyet-internet-atagina-kalkti\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">BURAYI<\/a> ziyaret ediniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00dcRR\u0130YET Gazetecilik Y\u00f6netim Kurulu Ba\u015fkan\u0131 Vuslat Do\u011fan Sabanc\u0131 Reuters\u2019a yapt\u0131\u011f\u0131 a\u00e7\u0131klamada,\u00a0 H\u00fcrriyet\u2019in konsolide gelirleri i\u00e7inde \u015fu anda y\u00fczde 8 olan internet gelirleri pay\u0131n\u0131n be\u015f y\u0131lda&hellip;<\/p>\n","protected":false},"author":11,"featured_media":927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/7796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=7796"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/7796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/927"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=7796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=7796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=7796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}