{"id":57097,"date":"2019-03-27T08:13:14","date_gmt":"2019-03-27T05:13:14","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=57097"},"modified":"2019-03-27T08:13:14","modified_gmt":"2019-03-27T05:13:14","slug":"kas-yapayim-derken","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/kas-yapayim-derken\/","title":{"rendered":"Ka\u015f yapay\u0131m derken&#8230;"},"content":{"rendered":"<p>\u0130\u00e7 piyasada yerli \u00fcr\u00fcn hakimiyetinin sa\u011flanmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnenlerdenim. \u00c7\u00fcnk\u00fc birinci bu elde edilemezse ithalat\u0131n ele ge\u00e7ti\u011fi bir yap\u0131 ortaya \u00e7\u0131kar; ikincisi yerli \u00fcreticiniz ya\u015famaya devam eder; \u00fc\u00e7\u00fcnc\u00fcs\u00fc i\u00e7te sa\u011flam oldu\u011fu i\u00e7in d\u0131\u015far\u0131ya daha kazan\u00e7l\u0131 mallar satma olana\u011f\u0131na kavu\u015fur.<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3998203671\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Fakat bunu sa\u011flamak ancak baz\u0131 d\u00fczenlemeler, yerli \u00fcretimi te\u015fvik ve en \u00f6nemlisi kamuda yerli tedarik konusunda samimi al\u0131m e\u011filimi gibi tedbirler alabilirsiniz. Sa\u011fl\u0131kl\u0131 olan da, yerliyi geli\u015ftirecek, ithalat\u0131 dengeleyecek de budur.<\/p>\n<p>Lakin niyetinizin bu olmas\u0131, geli\u015fi g\u00fczel biraz da mant\u0131\u011f\u0131 zorlayacak i\u015fler i\u00e7ine girmenizi gerektirmez. Zira mant\u0131\u011f\u0131 bir kenara b\u0131rakt\u0131\u011f\u0131n\u0131z anda, yarar sa\u011flamaya \u00e7al\u0131\u015f\u0131p, zarar verebilirsiniz.<\/p>\n<p>Nitekim Ticaret Bakan\u0131\u2019n\u0131n yapt\u0131\u011f\u0131 son a\u00e7\u0131klamada da tam bu g\u00f6r\u00fcnt\u00fc veriliyor. Se\u00e7im \u00f6ncesi h\u0131z\u0131n\u0131 alamam\u0131\u015f olacak ki, esnaf\u0131 \u00f6veyim ve destekledi\u011fimi g\u00f6stereyim derken, ipin ucunu ka\u00e7\u0131rm\u0131\u015f.<\/p>\n<p>\u00d6ncelikle Bakan Pekcan\u2019\u0131n s\u00f6ylemini payla\u015fal\u0131m: \u201cMarketlere sadece kendi markas\u0131yla de\u011fil, bunlar\u0131 \u00fcreten \u00fcreticilerin markas\u0131yla da \u00fcr\u00fcn bulundurma zorunlulu\u011fu getiriyoruz. \u00dcreticileri i\u00e7 piyasada g\u00fc\u00e7lendirerek, uluslararas\u0131 piyasada da rekabet\u00e7i olmalar\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.\u201d<\/p>\n<p>Ortada bir iyi niyet oldu\u011fu kesin. \u0130fadenin ikinci b\u00f6l\u00fcm\u00fcnden bunu anl\u0131yoruz. Asl\u0131nda ayn\u0131 \u015fekilde de d\u00fc\u015f\u00fcn\u00fcyoruz. Ama derler ya \u2018cehenneme giden yol, iyi niyet ta\u015flar\u0131yla d\u00f6\u015felidir\u2019 diye, durum tam da \u00f6yle.<\/p>\n<p>Birincisi bu ekonomik sistem i\u00e7erisinde hi\u00e7 bir perakende noktas\u0131n\u0131, bir \u00fcr\u00fcn al\u0131m\u0131 konusunda zorlayamazs\u0131n\u0131z. Ancak kamu al\u0131mlar\u0131nda rekabet\u00e7i k\u0131labilirsiniz. Lakin \u00f6zel sekt\u00f6re ait bir yeri, \u2018\u015funu al bunu alma\u2019 diye y\u00f6nlendiremezsiniz. Yapt\u0131\u011f\u0131n\u0131z anda Ticaret Kanunu\u2019ndan Rekabet Kanunu\u2019na bir dizi kural\u0131 ihlal edersiniz.<\/p>\n<p>\u0130kincisi bunu yaparak marketlerin raf\u0131na yerli mamulleri sokamayaca\u011f\u0131n\u0131z gibi, private label denilen, \u00f6zel markal\u0131 \u00fcretimlerin yap\u0131lmas\u0131n\u0131 da \u00f6nler, onlara da ithalat yolunu a\u00e7ars\u0131n\u0131z. Yani perakendeci i\u00e7ten tedarik yerine, d\u0131\u015ftan mal getirmeyi tercih eder. Burada zorluk \u00e7\u0131kar\u0131rsan\u0131z, market markal\u0131 \u00fcr\u00fcn satmaz.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-696327090\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>\u0130\u015fte bu durumda da t\u00fcketiciyi vurursunuz. \u00c7\u00fcnk\u00fc pazarlama ve benzeri maliyetleri olmad\u0131\u011f\u0131 i\u00e7in t\u00fcketiciye fiyat \/ kalite dengesini sunan bu \u00fcretim tarz\u0131, d\u00fcnyada \u00f6rneklerinden g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere, o \u00fcretimi yapan\u0131n da zaman i\u00e7erisinde para kazanarak markala\u015fmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n<p>Yani \u00fc\u00e7\u00fcnc\u00fc ba\u015fl\u0131k olarak da imalat\u0131 ger\u00e7ekle\u015ftiren k\u00fc\u00e7\u00fck ve orta boy i\u015fletmenin yeme\u011fine kan do\u011frar, onun daha az maliyetle markala\u015fmas\u0131n\u0131n \u00f6n\u00fcn\u00fc t\u0131kars\u0131n\u0131z. D\u00f6rd\u00fcnc\u00fcs\u00fc, \u00fclkedeki en b\u00fcy\u00fck sorun olan at\u0131l kapasitenin bu yolla de\u011ferlendirilmesini engellersiniz.<\/p>\n<p>Velhas\u0131l kelam kulaktan dolma bilgilerle hamle yaparsan\u0131z; etkilerini saatlerce anlatabilece\u011fim bu s\u00f6yleminizle ka\u015f yapay\u0131m derken g\u00f6z \u00e7\u0131kar\u0131rs\u0131n\u0131z. Biraz ara\u015ft\u0131rma l\u00fctfen&#8230;<\/p>\n<p><u><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/u><\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-1885968081\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7 piyasada yerli \u00fcr\u00fcn hakimiyetinin sa\u011flanmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnenlerdenim. \u00c7\u00fcnk\u00fc birinci bu elde edilemezse ithalat\u0131n ele ge\u00e7ti\u011fi bir yap\u0131 ortaya \u00e7\u0131kar; ikincisi yerli \u00fcreticiniz ya\u015famaya devam&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-57097","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/57097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=57097"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/57097\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=57097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=57097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=57097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}