{"id":56315,"date":"2018-10-31T22:03:01","date_gmt":"2018-10-31T19:03:01","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=56315"},"modified":"2018-10-31T22:03:01","modified_gmt":"2018-10-31T19:03:01","slug":"cetin-unsalan-e-ticaret-oyun-degildir","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-e-ticaret-oyun-degildir\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; E-ticaret oyun de\u011fildir"},"content":{"rendered":"<p><em><strong>T\u00fcrkiye Esnaf ve Sanatk\u00e2rlar\u0131 Konfederasyonu Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, esnaf\u0131n elektronik ticaret konusunu ciddiye almas\u0131 gerekti\u011fini s\u00f6yledi. Bunun hem rekabet\u00e7ilik, hem katma de\u011fer, hem de geli\u015fim a\u00e7\u0131s\u0131ndan kritik \u00f6nemde oldu\u011funu ifade eden Paland\u00f6ken\u2019e kat\u0131l\u0131yorum.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-954081613\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Nitekim d\u00fcnyadaki 1 trilyon dolarl\u0131k de\u011fere ula\u015fma yar\u0131\u015fmas\u0131nda, ikinci s\u0131rada ipi bir e-ticaret platformu olan Amazon\u2019un g\u00f6\u011f\u00fcslemi\u015f olmas\u0131 da, bu konuda ticaretin nas\u0131l \u015fekillendi\u011fi konusunda bize fikir veriyor. D\u00fcnyada 630 milyar dolar ticaret hacmini a\u015fan alanda T\u00fcrkiye, T\u00dcB\u0130SAD Raporu\u2019na g\u00f6re 42 milyar TL\u2019nin biraz \u00fczerinde bir noktaya ula\u015fm\u0131\u015f vaziyette.<\/p>\n<p>Art\u0131\u015ftaki y\u00fczde 37\u2019lik oranlar memnuniyet verici olsa da, bunda piyasan\u0131n halen \u00e7ok bakir olmas\u0131n\u0131n etkisini de g\u00f6z ard\u0131 etmemek gerekir. Reel sekt\u00f6re d\u00f6nd\u00fc\u011f\u00fcn\u00fczde e-ticaret konusunda belli bir fikrin olu\u015ftu\u011funu g\u00f6zlemliyoruz. Lakin bunun yeterince ciddiye al\u0131n\u0131p al\u0131nmad\u0131\u011f\u0131 konusunda \u015f\u00fcphelerim var.<\/p>\n<p>Daha \u00e7ok kurumsal internet sitesi ile kar\u0131\u015ft\u0131r\u0131lan, platformlarda geleneksel firmalar\u0131n yer almakta teredd\u00fct etti\u011fi bu yap\u0131, \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te bize b\u00fcy\u00fck bir avantaj\u0131 da ka\u00e7\u0131rtabilir. Konuyla ilgili radyo program\u0131ma konuk olan Naya Dijital Kurucusu Fatih Ayan ile tam da bu konuyu konu\u015ftuk.<\/p>\n<p>Ayan, t\u00fcm s\u00fcreci anlat\u0131rken \u00f6nemli bir ba\u015fl\u0131\u011f\u0131n alt\u0131n\u0131 \u00e7izdi. Dedi ki, \u201cbu tip sat\u0131\u015f noktalar\u0131n\u0131 fiziki ma\u011fazalar\u0131n\u0131za olan yakla\u015f\u0131mdan uzak tutmaman\u0131z gerekir.\u201d Bence bu bak\u0131\u015f a\u00e7\u0131s\u0131 gerek konunun hak etti\u011fi ciddiyetle de\u011ferlendirilmesi, gerekse de do\u011fru ad\u0131mlar atarak firmalara katk\u0131 sa\u011flamas\u0131 ad\u0131na kritik bir \u00f6zellik ta\u015f\u0131yor.<\/p>\n<p>Ali Baba\u2019n\u0131n t\u00fcketici ve toptanc\u0131 merkezli operasyonlar\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda geldi\u011fi noktaya bakt\u0131\u011f\u0131n\u0131zda, kriz s\u00fcre\u00e7lerinde iyi okumam\u0131z gereken bir foto\u011fraf\u0131n oldu\u011funu da anl\u0131yoruz. Daralan pazar yap\u0131s\u0131, artan rekabet ve y\u00fckselen maliyetler i\u00e7erisinde, k\u00fc\u00e7\u00fck ve orta boy i\u015fletmelerimiz bu alan\u0131 do\u011fru kullanabilirlerse avantaj yakalayabilirler.<\/p>\n<p>Ben te\u015fvik sistemlerinin bu alana y\u00f6nlendirilip, do\u011fru dan\u0131\u015fmanl\u0131k hizmetleri verecek bir bi\u00e7imde yeni bir yap\u0131lanma ihtiyac\u0131 oldu\u011funa inan\u0131yorum. Bazen minimum maliyetlerle, maksimum fayda sa\u011flama ad\u0131na do\u011fru i\u015fler yapabilirsiniz.<\/p>\n<p>\u0130\u015fte tam da \u00f6yle bir s\u00fcre\u00e7teyiz. Zor bir d\u00f6neme giriyoruz ve \u00fcretim yapabilme kabiliyeti a\u00e7\u0131s\u0131ndan maliyet s\u0131k\u0131nt\u0131lar\u0131 olsa da, yetenek problemleri olmayan bir firma yap\u0131s\u0131na sahibiz. \u00d6yleyse ilk planda \u00fcretileni satabilen firmalar yaratmal\u0131y\u0131z.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3892996176\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>D\u00fcnyadaki ekonomik daralman\u0131n daha da b\u00fcy\u00fcyece\u011fini, en az\u0131ndan korumac\u0131l\u0131\u011f\u0131n artaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrseniz, duvarlar\u0131 kal\u0131nla\u015fan s\u0131n\u0131rlar\u0131 a\u015fabilmenin yolu bu g\u00f6z\u00fck\u00fcyor. Elbette sonras\u0131nda bilgi ekonomisine ve teknolojiye uyumlar\u0131 i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmeliyiz.<\/p>\n<p>Lakin \u015fu an i\u00e7in acil ihtiya\u00e7, bu i\u015fletmelerin kapanmadan faaliyetlerine devam etmeleridir. Uzakdo\u011fu\u2019dan bat\u0131ya kadar herkes e-ticareti kullan\u0131yor ve \u00f6nemli mesafeler kat ediyor. En az\u0131ndan TESK Ba\u015fkan\u0131\u2019n\u0131n bu uyar\u0131s\u0131ndan yola \u00e7\u0131k\u0131p, baz\u0131 yap\u0131lanmalar\u0131n yolunu a\u00e7al\u0131m.<\/p>\n<p>Cadde ya da AVM olarak nitelendirilebilecek yerli sat\u0131\u015f platformlar\u0131n\u0131n geli\u015fmesi ve pazarlanmas\u0131 bak\u0131m\u0131ndan d\u00fcnya \u00f6l\u00e7e\u011finde \u00e7al\u0131\u015fmalar yapal\u0131m. Ama t\u00fcm bunlar\u0131 yaparken ekonomi y\u00f6netiminden KOB\u0130\u2019ye, bu alanda \u00e7al\u0131\u015facak profesyonellerden esnafa kadar tek bir bilin\u00e7 yaratal\u0131m.<\/p>\n<p>Zira \u00fclkenin b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu internet \u00fczerinden oldu\u011fu i\u00e7in meseleyi ciddiye alm\u0131yor ya da gen\u00e7 ku\u015faklar\u0131n oyaland\u0131\u011f\u0131 bir oyun zannediyor. E-ticareti oyun gibi alg\u0131lar ya da ciddiye almazsan\u0131z, yar\u0131n o platformlarda yer alabilmek i\u00e7in b\u00fcy\u00fck bedeller \u00f6dersiniz.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-1491102982\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><u><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye Esnaf ve Sanatk\u00e2rlar\u0131 Konfederasyonu Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, esnaf\u0131n elektronik ticaret konusunu ciddiye almas\u0131 gerekti\u011fini s\u00f6yledi. Bunun hem rekabet\u00e7ilik, hem katma de\u011fer, hem de geli\u015fim&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-56315","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/56315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=56315"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/56315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=56315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=56315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=56315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}