{"id":56087,"date":"2018-09-27T20:40:53","date_gmt":"2018-09-27T17:40:53","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=56087"},"modified":"2018-09-27T20:40:53","modified_gmt":"2018-09-27T17:40:53","slug":"cetin-unsalan-sektorel-muzecilik-neden-onemli","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-sektorel-muzecilik-neden-onemli\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; Sekt\u00f6rel m\u00fczecilik neden \u00f6nemli?"},"content":{"rendered":"<p><em><strong>T\u00fcm d\u00fcnyaya \u00f6zel markal\u0131 \u00fcretim yapan ya da fason \u00fcretim ger\u00e7ekle\u015ftiren T\u00fcrk reel sekt\u00f6r\u00fc, bir t\u00fcrl\u00fc istenen rakamlarda katma de\u011feri elde edemiyor. Belki at\u0131l kapasitelerini bu yolla doldurmay\u0131 ba\u015far\u0131yorlar ama tanesi 50 \u2013 60 dolara imal edip, satt\u0131klar\u0131 \u00fcr\u00fcnlerin nas\u0131l bin dolar seviyesinde \u00fczerine marka koyularak rafta yer ald\u0131\u011f\u0131na kafa yormak istemiyorlar.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3730747062\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Yani \u00fcretebildi\u011fin bir \u00fcr\u00fcn\u00fc, istedi\u011fin fiyata satam\u0131yorsun. Bunda fason \u00fcretmek kadar, markal\u0131 \u00e7\u0131ksan da \u00fclke markas\u0131n\u0131n yeterli \u00f6l\u00e7\u00fcde kar\u015f\u0131l\u0131\u011f\u0131n\u0131n olmamas\u0131n\u0131n da etkisi var. Bunlar\u0131 kabul ediyorum.<\/p>\n<p>Elbette bu s\u00f6zlerimden hemen marka kavram\u0131 ve bunun getirdi\u011fi sonu\u00e7lar ortaya \u00e7\u0131kacakt\u0131r. Fakat \u00f6n\u00fcm\u00fczdeki d\u00f6nemin d\u00fcnyada resesyon s\u00fcreci oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrseniz, d\u00fcnyada d\u00fc\u015fen al\u0131m g\u00fcc\u00fcne paralel markala\u015fma \u00e7al\u0131\u015fmas\u0131n\u0131n ne kadar do\u011fru bir tercih olup olmad\u0131\u011f\u0131n\u0131 da tart\u0131\u015fmam\u0131z gerekir.<\/p>\n<p>Bu s\u00fcre\u00e7te dayan\u0131m\u0131, kaliteyi ve fiyat\u0131 optimum noktada kesi\u015ftirenler, t\u00fcketici taraf\u0131ndan tercih edilirken, zaten do\u011fru ili\u015fkiler ve devaml\u0131l\u0131k sa\u011flar iseler, 10 y\u0131l\u0131n sonunda marka olarak g\u00fcndeme gelecektir.<\/p>\n<p>B\u00f6ylesi bir ger\u00e7e\u011fi dikkate ald\u0131\u011f\u0131n\u0131zda markala\u015fmak i\u00e7in kullanaca\u011f\u0131m\u0131z k\u0131s\u0131tl\u0131 sermayeyi, d\u00fcnya pazarlar\u0131nda \u2018en iyisini en iyi fiyata biz yapar\u0131z\u2019 slogan\u0131yla para kazanarak sunmaya harcamak bence daha ak\u0131lc\u0131.<\/p>\n<p>Peki bug\u00fcnk\u00fc maliyetler, at\u0131l kapasite ve bor\u00e7luluk ger\u00e7e\u011fi ortadayken katma de\u011feri nerede yakalar\u0131z? Bunun bir yolu \u00fcr\u00fcn\u00fcn \u00fczerine ak\u0131l koymakt\u0131r; di\u011feri de sekt\u00f6rel m\u00fczelerdir. Son olarak Moda ve Haz\u0131r Giyim Federasyonu Ba\u015fkan\u0131 H\u00fcseyin \u00d6zt\u00fcrk\u2019\u00fcn kendi fabrikas\u0131nda a\u00e7t\u0131\u011f\u0131 \u00e7orap m\u00fczesini gezme f\u0131rsat\u0131 buldum.<\/p>\n<p>Anadolu ve Balkanlar\u2019da \u00fcretilmi\u015f 250\u2019yi a\u015fk\u0131n orijinal \u00e7orab\u0131, fabrikas\u0131nda yapt\u0131\u011f\u0131 m\u00fczede sergiliyor. Hepsi neredeyse \u00e7eyiz sand\u0131klar\u0131ndan tek tek toplanm\u0131\u015f \u00fcr\u00fcnleri g\u00f6rd\u00fc\u011f\u00fcn\u00fczde hayranl\u0131k duymaman\u0131z m\u00fcmk\u00fcn de\u011fil.<\/p>\n<p>\u00d6zt\u00fcrk, bununla ilgili kitap \u00e7al\u0131\u015fmas\u0131n\u0131n da y\u00fcr\u00fcd\u00fc\u011f\u00fcn\u00fcn alt\u0131n\u0131 \u00e7izerek, kal\u0131c\u0131 bir dok\u00fcmantasyon ortaya koyman\u0131n da \u00e7abas\u0131 i\u00e7erisinde. \u015eimdi durup d\u00fc\u015f\u00fcnelim. B\u00f6ylesine kritik bir s\u00fcre\u00e7te, herkes dolar \u00e7\u0131kt\u0131 faiz \u00e7\u0131kt\u0131 diye konu\u015furken bir i\u015f insan\u0131 neden bunu yapar?<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-757524331\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>\u0130\u015fte tam bu nokta k\u00fclt\u00fcre sahip \u00e7\u0131kmak kadar, vizyoner bir yakla\u015f\u0131m\u0131n da yans\u0131mas\u0131d\u0131r. Sekt\u00f6rlerin m\u00fczesi olmas\u0131 \u00e7ok \u00f6nemli. \u00c7\u00fcnk\u00fc bu d\u0131\u015far\u0131dan gelen yat\u0131r\u0131mc\u0131ya \u2018bu bizim i\u015fimiz\u2019 mesaj\u0131n\u0131 vermektir.<\/p>\n<p>B\u00f6yle bir mesajla yurtd\u0131\u015f\u0131ndan gelen al\u0131c\u0131 kar\u015f\u0131s\u0131nda ma\u00e7a 1 \u2013 0 \u00f6nde ba\u015flars\u0131n\u0131z. \u00c7\u00fcnk\u00fc tarihten gelen \u00f6zelliklerinizi fark edip, nitelikli \u00fcr\u00fcn sundu\u011funuzu da g\u00f6r\u00fcrse, sizinle en son yapaca\u011f\u0131 \u015fey fiyat pazarl\u0131\u011f\u0131d\u0131r.<\/p>\n<p>\u00d6ncelikle H\u00fcseyin \u00d6zt\u00fcrk\u2019\u00fc bu yakla\u015f\u0131m\u0131nda dolay\u0131 kutluyorum. Ama bunun di\u011fer sekt\u00f6rlere de \u00f6rnek olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Mesela saraciye&#8230;<\/p>\n<p>Sava\u015f\u00e7\u0131 bir millet olan T\u00fcrk Milleti\u2019nin at ile ha\u015f\u0131r ne\u015fir oldu\u011fu tarih boyunca var olan, 1453\u2019de \u0130stanbul\u2019un fethinin ard\u0131ndan Fatih Sultan Mehmet taraf\u0131ndan bug\u00fcn Sara\u00e7hane olarak bilinen noktada toplanan bir meslek grubundan bahsediyoruz.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-32437002\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Zaman i\u00e7erisinde \u00fcretim yap\u0131s\u0131 de\u011fi\u015fen, bug\u00fcn kad\u0131n \u00e7antas\u0131ndan kemere, bavuldan evrak \u00e7antas\u0131na kadar onlarca \u00e7e\u015fidi \u00fcreten bir sekt\u00f6r\u00fc konu\u015fuyoruz. Fakat bir m\u00fczeleri yok. Oysa bu \u00f6zelliklerini ortaya koysalar, hayal edemeyecekleri bir avantaj\u0131 da ceplerinde bulacaklar.<\/p>\n<p>Keza ayn\u0131 durum ayakkab\u0131 sekt\u00f6r\u00fc i\u00e7in de ge\u00e7erli. Beykoz Deri ve Kundura Fabrikas\u0131, Cumhuriyet\u2019in \u00f6ncesinde sahip oldu\u011fumuz nadir fabrikalar\u0131m\u0131zdan biri. 1810 y\u0131l\u0131nda tabakhane olarak kuruluyor. Bu konuyla ilgili bir m\u00fcze \u00e7al\u0131\u015fmas\u0131 i\u00e7in heyet g\u00f6revlendiriliyor.<\/p>\n<p>O s\u00fcre\u00e7te konu\u015ftu\u011fum, T\u00fcrkiye\u2019nin ilk tasar\u0131mc\u0131 kullanan sanayicisi Engin Alta\u015f da o heyetteki isimlerden biri. Yapt\u0131klar\u0131 incelemelerde bir m\u00fcze kuracak yeterli materyali bulamad\u0131klar\u0131ndan yak\u0131nm\u0131\u015ft\u0131.<\/p>\n<p>\u00c7\u00fcnk\u00fc \u00fcretim hatt\u0131n\u0131 tamamlayamad\u0131lar. Zira makineler bilin\u00e7sizce hara\u00e7 mezat hurdac\u0131ya sat\u0131lm\u0131\u015ft\u0131. Bir evrak bile bulabilmek i\u00e7in eski \u00e7ekmeceleri kar\u0131\u015ft\u0131rd\u0131klar\u0131n\u0131 anlatm\u0131\u015ft\u0131 bana Alta\u015f. Yaz\u0131k ki sonu\u00e7 hayal k\u0131r\u0131kl\u0131\u011f\u0131yd\u0131. \u015eimdi o tarihi mekanda \u00e7ekilen dizileri ekranlarda izliyorsunuz.<\/p>\n<p>Oysa d\u00fcnyan\u0131n say\u0131l\u0131 ayakkab\u0131 \u00fcreticilerinden birinin neden binde 7 pay ald\u0131\u011f\u0131n\u0131n yan\u0131t\u0131 burada gizli. \u2018Bu benim i\u015fim\u2019 meselesini kan\u0131tlamak i\u00e7in, bir m\u00fcze olu\u015fturmaz iseniz, gelece\u011finiz nokta de\u011ferinin alt\u0131nda \u00fcr\u00fcn satmakt\u0131r.<\/p>\n<p>Mesela T\u00fcrkiye\u2019nin \u00f6nemli sanayicilerinden biri olan Hasan Yelmen. Derimod markas\u0131n\u0131n yarat\u0131c\u0131s\u0131. Kazand\u0131\u011f\u0131n\u0131 sekt\u00f6r\u00fc kadar e\u011fitime de harcad\u0131. Hayat\u0131n\u0131 kaybetmeden \u00f6nce tek ideali Kazl\u0131\u00e7e\u015fme\u2019de bir deri m\u00fczesi kurmakt\u0131. Kitaplar\u0131yla Anadolu\u2019da dericili\u011fin binlerce y\u0131ld\u0131r yap\u0131ld\u0131\u011f\u0131 kan\u0131tlad\u0131. Ama m\u00fcze arzusunu hayata ge\u00e7irmeye \u00f6mr\u00fc vefa etmedi.<\/p>\n<p>\u00d6te yandan d\u00fcnya bunu \u00e7ok iyi kullan\u0131yor. Mesela Mercedes Benz\u2019in Stuttgart\u2019daki otomobil m\u00fczesini d\u00fc\u015f\u00fcn\u00fcn. Y\u00fczbinlerce ki\u015fi bu m\u00fczeyi gezdi ve herkes \u2018otomobil Almanlar\u2019\u0131n i\u015fi, Mercedes de en iyi markalar\u0131\u2019 kanaatiyle ayr\u0131ld\u0131. \u00c7\u00fcnk\u00fc orada at arabalar\u0131ndan bug\u00fcne t\u00fcm \u00fcr\u00fcnlerle tarih yolculu\u011fu yapabilmeniz m\u00fcmk\u00fcn k\u0131l\u0131n\u0131yor.<\/p>\n<p>Yine moday\u0131 y\u00f6nlendiren merkezlere bak\u0131n. New York\u2019taki The Metropolitan Museum of Art, Londra\u2019daki Victoria and Albert Museum, Paris\u2019teki Palais \/ Musee Galliera, Kyoto\u2019daki Kyoto Costume Institute ve daha bir \u00e7ok \u00f6rnekte ge\u00e7mi\u015ften bug\u00fcne tekstili, giyimi sunarak, hem bir k\u00fclt\u00fcrel faaliyetin \u00f6rne\u011fini ger\u00e7ekle\u015ftiriyorlar, hem de bu zanaatin ve modan\u0131n kendilerine ait oldu\u011funu vurgulayarak, \u00fcr\u00fcnlerinin fiyatlar\u0131ndaki katma de\u011feri anlaml\u0131 k\u0131l\u0131yorlar.<\/p>\n<p>\u00d6rnekleri \u00e7o\u011faltabiliriz ama esas olan sekt\u00f6rel m\u00fczecili\u011fi mutlaka masaya yat\u0131rmam\u0131z ve bununla ilgili desteklerin verilerek, de\u011ferler kaybolmadan \u2018bu bizim i\u015fimiz\u2019 mesaj\u0131n\u0131 d\u00fcnyaya vermemiz gerekir. Aksi takdirde katma de\u011fer bir hayaldir. Bu \u00e7er\u00e7evede H\u00fcseyin \u00d6zt\u00fcrk\u2019\u00fcn \u00e7orap m\u00fczesini \u00e7ok anlaml\u0131 buluyorum. Umar\u0131m T\u00fcrkiye\u2019deki t\u00fcm sekt\u00f6rlere, bu bilin\u00e7le \u00f6rnek olur.<\/p>\n<p>Hatta buna niyetlenenleri de i\u015fin uzman\u0131na, T\u00fcrkiye\u2019nin belki de ilk end\u00fcstriyel tasar\u0131mc\u0131s\u0131 Prof. Dr. \u00d6nder K\u00fc\u00e7\u00fckerman\u2019a ba\u015fvurmalar\u0131n\u0131 \u00f6neririm. T\u00fcm d\u00fcnya bu isimden ak\u0131l al\u0131rken, bizim yeterince yararlanm\u0131yor olmam\u0131z sizce de dramatik de\u011fil mi?<\/p>\n<p><u>cetinunsalan@yahoo.com<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcm d\u00fcnyaya \u00f6zel markal\u0131 \u00fcretim yapan ya da fason \u00fcretim ger\u00e7ekle\u015ftiren T\u00fcrk reel sekt\u00f6r\u00fc, bir t\u00fcrl\u00fc istenen rakamlarda katma de\u011feri elde edemiyor. Belki at\u0131l kapasitelerini&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-56087","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/56087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=56087"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/56087\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=56087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=56087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=56087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}