{"id":55360,"date":"2018-07-20T07:07:13","date_gmt":"2018-07-20T04:07:13","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=55360"},"modified":"2018-07-20T07:07:13","modified_gmt":"2018-07-20T04:07:13","slug":"cetin-unsalan-ezber-bozan-fuar","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-ezber-bozan-fuar\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; Ezber bozan fuar"},"content":{"rendered":"<p><em><strong>\u00dclkede yap\u0131lan \u00fcretimin g\u00f6r\u00fcc\u00fcye \u00e7\u0131kmas\u0131 ad\u0131na fuarlar\u0131n \u00e7ok \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Fakat ne yaz\u0131k ki T\u00fcrkiye\u2019de bu mesele yeterince yol alamad\u0131. Elbette eskiye oranla son derece modern fuar alanlar\u0131m\u0131z var; ama bak\u0131\u015f a\u00e7\u0131m\u0131zda bir sakatl\u0131k olu\u015ftu.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3288653059\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bunun terc\u00fcmesini yapabilmek i\u00e7in biraz eskiye gidip, d\u00fcnyada bu konuda en iyi noktaya eri\u015fen Almanya\u2019n\u0131n yap\u0131lanmas\u0131n\u0131 hat\u0131rlayal\u0131m. \u0130kinci D\u00fcnya Sava\u015f\u0131 sonras\u0131 kalk\u0131nma hamlesi ba\u015flatan \u00fclke, her b\u00f6lgesine bir sekt\u00f6r\u00fc odakl\u0131yor. Sava\u015fta erkek n\u00fcfusun azald\u0131\u011f\u0131 Honnover ise Alman mallar\u0131n\u0131n d\u00fcnyaya sunuldu\u011fu vitrin olarak fuarc\u0131l\u0131kta ihtisasla\u015f\u0131yor.<\/p>\n<p>Burada kritik nokta \u015fu: Almanya\u2019da \u00fcretilen mallar\u0131, Almanya\u2019da vitrine koymak\u2026 Ne yaz\u0131k ki bizim ba\u015far\u0131 noksanl\u0131\u011f\u0131m\u0131z tam da burada ba\u015fl\u0131yor. \u00dcretimlerimizi uluslararas\u0131 organizasyonlara ev sahibi konumunda pazarlayam\u0131yoruz. Mutlaka d\u0131\u015far\u0131daki fuarlara gidiyoruz.<\/p>\n<p>19 Temmuz Per\u015fembe g\u00fcn\u00fc gitti\u011fim bir fuar lansman\u0131 a\u00e7\u0131k\u00e7as\u0131 bende bu umudu uyand\u0131rd\u0131. Moda ve Haz\u0131r Giyim Federasyonu Ba\u015fkan\u0131 H\u00fcseyin \u00d6zt\u00fcrk ayakkab\u0131yla birlikte 30 milyar dolar ihracat yapan sekt\u00f6r\u00fcn avantajlar\u0131n\u0131 anlatt\u0131.<\/p>\n<p>Ki\u015fi ba\u015f\u0131na makine yat\u0131r\u0131m\u0131 sadece bin dolar olmas\u0131 bak\u0131m\u0131ndan \u00f6nemli bir f\u0131rsat sunan bu sekt\u00f6rde d\u00fcnyada y\u00fczde 3,4\u2019l\u00fck pay ile yedinci s\u0131raday\u0131z. Haz\u0131r giyimi tek ba\u015f\u0131na ele ald\u0131\u011f\u0131n\u0131zda kilogram ortalamas\u0131 1,4 dolar olan T\u00fcrkiye ad\u0131na 17 dolar ortalamayla mal sat\u0131yor. \u0130stihdama katk\u0131s\u0131 da cabas\u0131\u2026<\/p>\n<p>Lakin k\u0131r\u0131lma noktas\u0131 bu bilgilerde de\u011fil. B\u00f6ylesine bir sekt\u00f6r\u00fc de\u011ferlendirirken \u00d6zt\u00fcrk \u015fu c\u00fcmleyi kuruyor: \u201cAma fuar\u0131 yok.\u201d Sadece ayakkab\u0131 ve ayakkab\u0131 yan sanayi, kendi fuarlar\u0131yla uluslararas\u0131 \u00f6zelli\u011fini koruyor. \u00c7\u00fcnk\u00fc bug\u00fcne kadar yap\u0131lan di\u011fer organizasyonlar\u0131 bize yak\u0131\u015fan bir bi\u00e7imde k\u00fc\u00e7\u00fcltmeyi ba\u015farm\u0131\u015f\u0131z.<\/p>\n<p>\u0130fexpo isimli yeni fuar tam bir y\u0131l sonra ger\u00e7ekle\u015fecek. Hedefse \u00e7ok ilgin\u00e7. \u00d6zt\u00fcrk\u2019\u00fcn ifadesiyle \u00fcreticimizin k\u0131s\u0131r d\u00f6ng\u00fc i\u00e7erisinde s\u0131k\u0131\u015ft\u0131\u011f\u0131 ihracatta a\u00e7\u0131l\u0131m sa\u011flamak. Ezberi bozan birinci ba\u015fl\u0131k bu. Mevcut \u00fcreticilerle gelinen noktada t\u0131kanma oldu\u011fu, yeni ihracat\u00e7\u0131lar yaratmak i\u00e7in kollar\u0131n s\u0131vand\u0131\u011f\u0131 g\u00f6zleniyor.<\/p>\n<p>Ne yaz\u0131k ki sekt\u00f6rlerin b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu mevcut ihracat\u00e7\u0131n\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rman\u0131n tela\u015f\u0131 i\u00e7erisine d\u00fc\u015f\u00fcyor. Bu da istenen sonucun al\u0131nmas\u0131n\u0131 engelliyor. Peki 10 \u2013 13 Temmuz 2019 tarihleri aras\u0131nda ger\u00e7ekle\u015fecek \u0130fexpo\u2019nun tarihi garip de\u011fil mi?<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-556858948\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bizde genellikle temmuz aylar\u0131nda fuar olmaz. Bunun yan\u0131t\u0131n\u0131 da T\u00fcyap Y\u00f6netim Kurulu Ba\u015fkan\u0131 B\u00fclent \u00dcnal verdi\u2026 D\u00fcnya \u00e7ap\u0131nda al\u0131c\u0131lar\u0131n sat\u0131nalma kararlar\u0131 \u00f6ncesinde, yurtd\u0131\u015f\u0131nda ger\u00e7ekle\u015fecek iki fuar\u0131n aras\u0131na konularak, sat\u0131nalmalarda g\u00fczergaha dahil edilmesi hedeflenmi\u015f. \u0130kinci bozulan ezber bu. Demek ki d\u00fcnya ve sekt\u00f6r gerektiriyorsa temmuz ay\u0131nda da fuar yapacaks\u0131n.<\/p>\n<p>Sadece \u00f6rme ve dokuma olarak sekt\u00f6r 13,5 milyar dolarl\u0131k mal sat\u0131yor. \u00c7in\u2019in sat\u0131\u015f miktar\u0131n\u0131n 160 milyar dolar oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrseniz, halen gidecek \u00e7ok yolumuz oldu\u011funu da anlars\u0131n\u0131z. Bizim mal\u0131m\u0131z\u0131n y\u00fczde 70\u2019ini de Avrupa pazar\u0131 al\u0131yor. Bu da Avrupa \u00fclkelerine yakla\u015f\u0131mda ne kadar dikkatli olmam\u0131z gerekti\u011fini g\u00f6steriyor.<\/p>\n<p>\u00dcnal, bu nedenle her alanda iyi pazar olan ABD\u2019nin ve di\u011fer alternatif pazarlar\u0131n zorlanmas\u0131 gerekti\u011fini belirtiyor. B\u00fclent \u00dcnal\u2019\u0131n konu\u015fmas\u0131n\u0131n i\u00e7indeki ezber bozan madde ise bunlar de\u011fil. \u015eu ifade: \u201c\u0130hracat \u00f6nemli, ama i\u00e7 pazar\u0131 da yok sayamay\u0131z.\u201d<\/p>\n<p>\u00c7ok uzun zamand\u0131r fuar organizasyonlar\u0131nda g\u00f6rd\u00fc\u011f\u00fcm en unutulan ba\u015fl\u0131k i\u015fte bu. Bir zamanlar, yani pazar\u0131m\u0131z ithal mallar taraf\u0131ndan yava\u015f yava\u015f ele ge\u00e7irilirken \u2018en b\u00fcy\u00fck ihracat\u0131 i\u00e7 pazara yap\u0131n\u2019 ba\u015fl\u0131kl\u0131 bir yaz\u0131 yazm\u0131\u015ft\u0131m.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3505764593\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>\u00c7o\u011fu insan ne demek istedi\u011fimi tam kavrayamad\u0131. Oysa ad\u0131m ad\u0131m yerli pazar\u0131n ithal cenneti oldu\u011fu, yerli \u00fcr\u00fcn\u00fcn ise d\u0131\u015far\u0131da kald\u0131k\u00e7a ihracata y\u00f6neldi\u011fi ve i\u00e7 pazar\u0131na hakim olmadan ihracat yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in de s\u00fcrekli yitirilen bir pazarl\u0131k g\u00fcc\u00fcyle y\u0131prand\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyordum.<\/p>\n<p>Ne yaz\u0131k ki bug\u00fcn gelinen noktada her sekt\u00f6rde piyasalar\u0131m\u0131z\u0131 yabanc\u0131lara teslim ettik. \u0130\u015fte bu bak\u0131mdan B\u00fclent \u00dcnal\u2019\u0131n s\u00f6ylemini \u00f6nemli buluyorum. Evet T\u00fcrkiye ihracat i\u00e7in \u00e7al\u0131\u015fmal\u0131. Ama \u00f6nce kendi kalesini fethetmeli.<\/p>\n<p>Zira evinde g\u00fc\u00e7l\u00fc olmayan\u0131n, d\u0131\u015far\u0131da kal\u0131c\u0131 ba\u015far\u0131 elde etmesi m\u00fcmk\u00fcn de\u011fil. Dikkatimi \u00e7eken son yenilik ise MYT\u00dcYAP platformu ile organizasyonun \u00f6ncesi ve sonras\u0131yla iki senelik bir dilime yay\u0131lmas\u0131. Yaz\u0131l\u0131m\u0131n bizzat T\u00dcYAP taraf\u0131ndan yap\u0131lm\u0131\u015f olmas\u0131 da takdire de\u011fer.<\/p>\n<p>Demek ki son ezber de, dijital platformlarla fuarc\u0131l\u0131\u011f\u0131n birle\u015ftirildi\u011fi yeni bir kavramla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rken bozuluyor. A\u00e7\u0131k\u00e7as\u0131 ben toplant\u0131dan \u00e7ok keyif ald\u0131m ve T\u00fcrkiye ad\u0131na bozulan ezberleri de sizlerle payla\u015fay\u0131m istedim.<\/p>\n<p>\u00c7\u00fcnk\u00fc bu bak\u0131\u015f a\u00e7\u0131s\u0131na topluca ve sekt\u00f6rler \u00fcst\u00fc gelmezsek, kamu i\u00e7 pazar\u0131n da k\u0131ymetli oldu\u011funu anlamazsa, te\u015fviklerini buna g\u00f6re belirlemezse, teknolojiyle fuarc\u0131l\u0131k geli\u015fmezse, T\u00fcrkiye ortalamas\u0131n\u0131n neredeyse 15 kat\u0131 para kazanan sekt\u00f6r g\u00f6rmezden gelinirse ba\u015flad\u0131\u011f\u0131m\u0131z yere d\u00f6neriz. O zaman da bu bor\u00e7 \u00f6denmez. Ben derim ki; bozun ezberlerinizi\u2026<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dclkede yap\u0131lan \u00fcretimin g\u00f6r\u00fcc\u00fcye \u00e7\u0131kmas\u0131 ad\u0131na fuarlar\u0131n \u00e7ok \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Fakat ne yaz\u0131k ki T\u00fcrkiye\u2019de bu mesele yeterince yol alamad\u0131. Elbette eskiye oranla son&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-55360","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/55360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=55360"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/55360\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=55360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=55360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=55360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}