{"id":54756,"date":"2018-05-30T03:53:08","date_gmt":"2018-05-30T00:53:08","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=54756"},"modified":"2018-05-30T03:53:08","modified_gmt":"2018-05-30T00:53:08","slug":"cetin-unsalan-bir-turkiye-markasi","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-bir-turkiye-markasi\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; Bir T\u00fcrkiye markas\u0131"},"content":{"rendered":"<p><em><strong>Kimileri bizi k\u0131skand\u0131klar\u0131ndan s\u00f6z ediyor; kimi bizden adam olmaz diye hay\u0131flan\u0131yor. K\u0131s\u0131r tart\u0131\u015fmalar\u0131n g\u00f6lgesinde g\u00f6r\u00fclmek istenmeyen ger\u00e7ekler bir yanda, yok say\u0131lan m\u00fccadele \u00f6te tarafta sloganlar e\u015fli\u011finde s\u00fcr\u00fckleniyoruz.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3947856388\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Oysa hayat\u0131n ger\u00e7e\u011fi bamba\u015fka&#8230; Son derece y\u00fcksek potansiyeli olan, yarat\u0131c\u0131 insanlara sahip ama marka de\u011feri yerlerde s\u00fcr\u00fcnen bir \u00fclkeyle ne katma de\u011ferli \u00fcretimi yakalayabilirsiniz, ne de sorunlar\u0131n\u0131z\u0131 a\u015fabilirsiniz. Sadece meselenin neresinden bakarsan\u0131z bak\u0131n, kendinizi kand\u0131r\u0131r; zaman kaybedersiniz.<\/p>\n<p>Muhte\u015fem d\u00f6\u015fenmi\u015f, i\u00e7 mimari zevkli bir eve, paran\u0131z olsa de\u011ferini verir misiniz? Peki de\u011ferini neye g\u00f6re belirlersiniz? Armat\u00fcr\u00fcne, yap\u0131sal sa\u011flaml\u0131\u011f\u0131na, seramiklerine ya da dizayn\u0131na m\u0131? \u015e\u00fcphesiz bunlar\u0131n hepsi etkilidir. Ama be\u015f y\u0131ld\u0131zl\u0131 bir evden \u00e7\u0131k\u0131p, bir y\u0131ld\u0131zl\u0131 soka\u011fa ad\u0131m at\u0131yorsan\u0131z, i\u015fte o as\u0131l ger\u00e7ek oradad\u0131r ve o evin de\u011ferini bu belirler.<\/p>\n<p>\u0130ster buna kentle\u015fme kavram\u0131 deyin, isterseniz k\u00fclt\u00fcrel b\u00fct\u00fcnl\u00fck&#8230; Lakin bir ger\u00e7ek var ki, eder ile de\u011fer aras\u0131ndaki fark\u0131 semtin, ilin, hatta o \u00fclkenin \u00f6zellikleri belirler. Bu sadece bir \u00f6rnek&#8230; Bunu genel ekonomiye, sanayicinin ya\u015fad\u0131klar\u0131na do\u011fru a\u00e7arsak, problemin nedenini de \u00e7\u00f6zeriz.<\/p>\n<p>D\u00fcn kozmetik sekt\u00f6r\u00fcnden bir sanayiciyle konu\u015ftum. Sohbetimiz s\u0131ras\u0131nda verdi\u011fi \u00f6rnek, T\u00fcrkiye\u2019nin marka de\u011ferini anlatmas\u0131, katma de\u011ferde bunun ne denli \u00f6nemli oldu\u011funu ortaya koymas\u0131 bak\u0131m\u0131ndan son derece k\u0131ymetliydi. Sorunun da \u00e7\u00f6z\u00fcm\u00fcn de i\u00e7inde sakl\u0131 oldu\u011fu bu anekdotu sizlerle de payla\u015fmak istiyorum.<\/p>\n<p>KOB\u0130 stat\u00fcs\u00fcndeki sanayicimiz imal etti\u011fi kozmetik \u00fcr\u00fcnleriyle bir fuara kat\u0131l\u0131yor. Stand\u0131na yabanc\u0131 bir ziyaret\u00e7i geliyor. \u00dcr\u00fcnleri inceliyor; belgelendirmelerine bak\u0131yor; firman\u0131n hizmet yakla\u015f\u0131m\u0131n\u0131 mercek alt\u0131na al\u0131yor ve her ayr\u0131nt\u0131y\u0131 d\u00f6rt d\u00f6rtl\u00fck bularak \u00e7al\u0131\u015fma iste\u011fini vurgulay\u0131p fiyat soruyor.<\/p>\n<p>Firman\u0131n genel m\u00fcd\u00fcr\u00fc ve ayn\u0131 zamanda sahibi s\u00f6z konusu \u00fcr\u00fcn i\u00e7in 12 dolar dedi\u011finde, fiyat\u0131n da son derece uygun oldu\u011funun alt\u0131n\u0131 \u00e7iziyor. Ard\u0131ndan yabanc\u0131 al\u0131c\u0131n\u0131n akl\u0131na \u00fcr\u00fcn\u00fcn men\u015fei geliyor ve \u2018siz hangi \u00fclkenin firmas\u0131s\u0131n\u0131z\u2019 diye bir soru y\u00f6neltiyor.<\/p>\n<p>T\u00fcrkiye cevab\u0131n\u0131 ald\u0131ktan sonra da, \u00fcz\u00fclerek \u201c8 dolar olsayd\u0131 iyiydi\u201d diyor. Elbette sanayici duruma \u015fa\u015f\u0131r\u0131yor. \u00dcr\u00fcnde, ticari yakla\u015f\u0131mda, hizmette, belgelendirmede ve hatta T\u00fcrkiye ad\u0131 duyulana kadar fiyatta bile problem yok. Peki 12 dolar nas\u0131l 8 dolara d\u00fc\u015f\u00fcyor?<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-1337182556\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bunu sordu\u011funda ise ald\u0131\u011f\u0131 yan\u0131t daha ilgin\u00e7. Diyor ki sat\u0131n almac\u0131 \u201c\u015eayet bu kozmetik \u00fcr\u00fcnle Frans\u0131z Mal\u0131 diyerek kar\u015f\u0131ma \u00e7\u0131ksayd\u0131n\u0131z; rahatl\u0131kla 20 dolar fiyat verirdim.\u201d \u0130\u015fte hayat\u0131n ger\u00e7e\u011fi bu. \u00dclkenin marka de\u011feri, \u00fcretti\u011finizin de fiyat\u0131n\u0131 belirliyor. T\u0131pk\u0131 konut \u00f6rne\u011finde oldu\u011fu gibi&#8230;<\/p>\n<p>O y\u00fczden b\u0131rak\u0131n \u2018bizi k\u0131skan\u0131yorlar\u2019 masal\u0131n\u0131, b\u0131rak\u0131n g\u00f6stermelik te\u015fvikleri T\u00fcrkiye markas\u0131n\u0131 y\u00fckseltin. O marka da ancak g\u00fcven, tutarl\u0131l\u0131k, sanattan bilime k\u0131ymet verme ve ne konu\u015ftu\u011funu bilmekle de\u011fer kazan\u0131r.<\/p>\n<p>\u0130\u015fte size bir T\u00fcrkiye markas\u0131, masal\u0131 ya da ger\u00e7e\u011fi. Hangisini isterseniz; siz se\u00e7in.<\/p>\n<p><u><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/u><\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2997741671\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kimileri bizi k\u0131skand\u0131klar\u0131ndan s\u00f6z ediyor; kimi bizden adam olmaz diye hay\u0131flan\u0131yor. K\u0131s\u0131r tart\u0131\u015fmalar\u0131n g\u00f6lgesinde g\u00f6r\u00fclmek istenmeyen ger\u00e7ekler bir yanda, yok say\u0131lan m\u00fccadele \u00f6te tarafta sloganlar&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-54756","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/54756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=54756"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/54756\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=54756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=54756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=54756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}