{"id":53443,"date":"2018-02-22T00:00:05","date_gmt":"2018-02-21T21:00:05","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=53443"},"modified":"2018-02-22T00:00:05","modified_gmt":"2018-02-21T21:00:05","slug":"cetin-unsalan-kucuk-perakendeci-nasil-yasar","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-kucuk-perakendeci-nasil-yasar\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; K\u00fc\u00e7\u00fck perakendeci nas\u0131l ya\u015far?"},"content":{"rendered":"<p><em><strong>T\u00fcrkiye reel sekt\u00f6r baz\u0131nda konsantrasyonunu ihracata ba\u011flam\u0131\u015f durumda. Elbette bunun \u00f6nemini yok sayacak de\u011filim. \u0130hracat i\u00e7erisindeki kazan\u00e7 oran\u0131 ve 1,5 dolar\u0131 ge\u00e7meyen de\u011ferimiz ayr\u0131 bir tart\u0131\u015fma konusu.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2607794977\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bunlar\u0131n hepsini do\u011fru politikalarla d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. Fakat \u015fu bir ger\u00e7ek ki, i\u00e7 piyasas\u0131na hakim olmayan hi\u00e7 bir sekt\u00f6r\u00fcn uluslararas\u0131 arenada kal\u0131c\u0131 ba\u015far\u0131lar elde etmesi m\u00fcmk\u00fcn de\u011fil.<\/p>\n<p>Bu nedenle da\u011f\u0131t\u0131m kanal\u0131 zincirinin perakende aya\u011f\u0131 \u00e7ok \u00f6nemli. Zincirin en u\u00e7 halkas\u0131 ne yaz\u0131k ki bug\u00fcn ithal mallar\u0131n hakimiyetine ge\u00e7mi\u015f durumda. Son sat\u0131\u015f noktas\u0131 elbette talebi kar\u015f\u0131lamak i\u00e7in raf\u0131na bir \u00fcr\u00fcn koyacak. Ama burada bir strateji uygulamazsan\u0131z, d\u0131\u015f ticaretteki a\u00e7\u0131\u011f\u0131n\u0131z sadece \u00fcretimle de\u011fil, sat\u0131\u015fla da darbe \u015fahlan\u0131r.<\/p>\n<p>Ticaretin hi\u00e7 konu\u015fulmayan yan\u0131 raftan ithalatt\u0131r. Bilhassa k\u00fc\u00e7\u00fck esnaf\u0131n devre d\u0131\u015f\u0131 b\u0131rak\u0131l\u0131p, b\u00fcy\u00fck perakende zincirlerinin her sekt\u00f6rde sahaya hakim olmas\u0131yla birlikte, \u00fcretici de b\u00fcy\u00fck oranda i\u00e7 piyasa ad\u0131na g\u00fcc\u00fcn\u00fc kaybetti.<\/p>\n<p>Bunu haz\u0131r giyim gibi alanlarda ma\u011fazala\u015farak a\u015fmaya \u00e7al\u0131\u015fsa da, orada da yine yabanc\u0131 \u00f6ncelikli al\u0131\u015fveri\u015f merkezlerinin kurban\u0131 haline geldi.<\/p>\n<p>Durum bu iken g\u00fcn\u00fcm\u00fczde bir de i\u00e7 piyasada b\u00fcy\u00fck bir daralma oldu\u011fu g\u00f6zleniyor. 2014 y\u0131l\u0131nda perakendedeki b\u00fcy\u00fcme, T\u00fcrkiye b\u00fcy\u00fcmesinin 1 puan \u00fczerindeyken, rekorlar k\u0131r\u0131lan 2017\u2019de y\u00fczde 7 ortalama b\u00fcy\u00fcmeye kar\u015f\u0131l\u0131k perakendenin art\u0131\u015f\u0131n\u0131n y\u00fczde 1 oldu\u011fu ifade ediliyor. Bu her y\u00f6n\u00fcyle bir \u00e7\u00f6k\u00fc\u015f anlam\u0131na gelir.<\/p>\n<p>Elbette bunda vatanda\u015f\u0131n d\u00fc\u015fen al\u0131m g\u00fcc\u00fcn\u00fcn, patlayan kredi ve kredilerinin de b\u00fcy\u00fck pay\u0131 var. Caddelerde ve AVM\u2019lerde arka arkaya kapanan i\u015f yerleri de, zaten bunun en net sa\u011flamas\u0131.<\/p>\n<p>O zaman zincirin perakende alan\u0131yla ilgili do\u011fru bir \u00e7al\u0131\u015fma yapmak, hatta bunu yerlile\u015ftirmek, uzun vadede de yurtd\u0131\u015f\u0131 sat\u0131\u015f noktalar\u0131yla raftan ithalattan yedi\u011fimiz darbeyi, ayn\u0131 oyunla raftan ihracata \u00e7evirmek durumunday\u0131z.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-682297074\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Son y\u0131llarda ekonomi y\u00f6netiminin yapt\u0131\u011f\u0131 en do\u011fru i\u015flerden biri ithal \u00fcr\u00fcnlere getirilen vergi oranlar\u0131. Bu icraat\u0131n yetersiz olsa da \u00fcretimi tekrar te\u015fvik etti\u011fini g\u00f6r\u00fcyoruz. Bu e\u011filim do\u011fru y\u00f6netilmese de, bir \u00fcretim e\u011filimi maliyetlerden dolay\u0131 var.<\/p>\n<p>Fakat o noktada da s\u0131k\u0131nt\u0131l\u0131 alanlar bulunuyor. Toptanc\u0131 zihniyetle ve bir ara\u015ft\u0131rmaya dayanmadan koyulan bu vergiler, T\u00fcrkiye\u2019de \u00fcretimi olmayan \u00fcr\u00fcnleri de ula\u015f\u0131lamaz k\u0131l\u0131yor.<\/p>\n<p>\u0130thalat\u0131n \u00e7ok hakim oldu\u011fu k\u0131rtasiye piyasas\u0131n\u0131n temsilcileriyle 21 \u015fubat \u00c7ar\u015famba g\u00fcn\u00fc a\u00e7\u0131lan K\u0131rtasiye Fuar\u0131\u2019nda sohbet etme olana\u011f\u0131m oldu. Sekt\u00f6r\u00fcn derne\u011fi olan T\u00dcK\u0130D\u2019in Genel Koordinat\u00f6r\u00fc Tolga Y\u00fccel imalat kanal\u0131nda bir art\u0131\u015f oldu\u011funu s\u00f6yl\u00fcyor. Fakat yerli muadili olmayan \u00fcr\u00fcnler nedeniyle de ba\u015fka bir s\u0131k\u0131nt\u0131 ya\u015fand\u0131\u011f\u0131na dikkat \u00e7ekiyor.<\/p>\n<p>Daha koordine \u00e7al\u0131\u015fmak laz\u0131m. Mesela T\u00dcK\u0130D Y\u00f6netim Kurulu \u00dcyesi Cansel Can, sa\u011fl\u0131\u011fa uygun \u00fcr\u00fcnlerin sunulmas\u0131 konusunda, ilgili bakanl\u0131klarla do\u011fru bir planlama ve \u00e7al\u0131\u015fmayla g\u00fcvenli \u00fcr\u00fcnlere ula\u015f\u0131ld\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2191159674\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Benzer bir noktan\u0131n perakende alan\u0131nda raflar\u0131n yerlile\u015ftirilmesi ile ilgili de \u00e7al\u0131\u015f\u0131lmas\u0131 ve k\u00fc\u00e7\u00fck perakendecinin ayakta tutulmas\u0131 gerekiyor. T\u00dcK\u0130D yetkilileri bu a\u015famada y\u00fcr\u00fctt\u00fckleri K\u0131rtasiye Bilgi Sistemi\u2019nden bahsettiler. Bir i\u015f yaz\u0131l\u0131m\u0131yla barkod, stok takibi gibi konularda maliyetleri kontrol edebilecek bir yap\u0131y\u0131, k\u00fc\u00e7\u00fck perakendeciye sunduklar\u0131n\u0131 anlatt\u0131lar.<\/p>\n<p>\u2018Ama\u00e7 ne\u2019 diye sordu\u011fumda ise b\u00fcy\u00fck zincirlerin farkl\u0131la\u015fan hizmet alanlar\u0131na kar\u015f\u0131, k\u00fc\u00e7\u00fck perakendecinin modernize edilerek ya\u015fama \u015fans\u0131 bulmas\u0131 oldu\u011funu s\u00f6ylediler. Yani sekt\u00f6r kendini d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefliyor. T\u00dcK\u0130D yetkilileri bunun ba\u015far\u0131lamamas\u0131 halinde ise, hasar\u0131n engellenemeyece\u011fine inan\u0131yorlar.<\/p>\n<p>Nitekim bunu da y\u0131l geneline yayd\u0131klar\u0131 e\u011fitimlerle yerine getirmeyi hedeflediklerini, bunlar\u0131n da uygulamada olduklar\u0131n\u0131 belirttiler. \u015eimdi i\u015fi k\u0131rtasiye sekt\u00f6r\u00fcnden genele yayarsak mutlaka mesleki derneklerin, odalar\u0131n benzer i\u015flere soyunmas\u0131, \u00fcyeyi aidat al\u0131nan bir unsur olarak g\u00f6rmekten \u00e7\u0131karmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n<p>Geli\u015fen teknoloji toptanc\u0131 kesimi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde devre d\u0131\u015f\u0131 b\u0131rakt\u0131. Perakende de b\u00fcy\u00fck zincirlerin piyasa hakimiyeti hissediliyor. E- ticaret ise bamba\u015fka bir alan. Ekonomi Bakanl\u0131\u011f\u0131\u2019n\u0131n sekt\u00f6rlerle ileti\u015fim halinde perakende noktalar\u0131ndaki raflar\u0131n yerlile\u015ftirilmesi i\u00e7in baz\u0131 stratejiler geli\u015ftirmesi gerekir.<\/p>\n<p>\u00c7\u00fcnk\u00fc k\u00fc\u00e7\u00fck perakendecinin \u00f6ld\u00fc\u011f\u00fc yerde, yerli \u00fcreticinin rafa hakim olmas\u0131, b\u00fcy\u00fc\u011f\u00fcn raf\u0131na girmeyi ba\u015farsa da para kazanmas\u0131 m\u00fcmk\u00fcn de\u011fil. O zaman yerlile\u015ftirmeye perakendeden ba\u015flamal\u0131y\u0131z. Aksi takdirde elimizle teslim etti\u011fimiz i\u00e7 piyasam\u0131z olmadan, ihracatta kal\u0131c\u0131 ba\u015far\u0131lar\u0131 da unutun.<\/p>\n<p>Y\u0131llar \u00f6nce bir yaz\u0131mda \u015f\u00f6yle demi\u015ftim: \u201cEn b\u00fcy\u00fck ihracat\u0131 i\u00e7 piyasaya yap\u0131n.\u201d Baz\u0131 akl\u0131 evveller bunun terimsel bir hata oldu\u011funu s\u00f6ylediler. Elbette ihracat i\u00e7 piyasa tezat\u0131n\u0131 bilmeyecek halim yoktu. Ama sa\u011f\u0131r kulaklara bir \u015feyler anlatmaya \u00e7al\u0131\u015ft\u0131m. Geldi\u011fimiz nokta anlamad\u0131klar\u0131n\u0131 g\u00f6steriyor. Hi\u00e7 olmazsa bundan sonra o c\u00fcmlede anlat\u0131lmak istenene kafa yoral\u0131m.<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye reel sekt\u00f6r baz\u0131nda konsantrasyonunu ihracata ba\u011flam\u0131\u015f durumda. Elbette bunun \u00f6nemini yok sayacak de\u011filim. \u0130hracat i\u00e7erisindeki kazan\u00e7 oran\u0131 ve 1,5 dolar\u0131 ge\u00e7meyen de\u011ferimiz ayr\u0131 bir&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-53443","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/53443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=53443"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/53443\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=53443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=53443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=53443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}