{"id":53262,"date":"2018-02-07T03:54:18","date_gmt":"2018-02-07T00:54:18","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=53262"},"modified":"2018-02-07T03:54:18","modified_gmt":"2018-02-07T00:54:18","slug":"cetin-unsalan-yan-sanayiciden-ezber-bozan-hamle","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-yan-sanayiciden-ezber-bozan-hamle\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; Yan sanayiciden ezber bozan hamle"},"content":{"rendered":"<p><em><strong>T\u00fcrkiye\u2019de son d\u00f6nemlerde dillere pelesenk olan bir ifade var: Katma de\u011fer yaratmak\u2026 Dile kolay da, bunun kendili\u011finden olmayaca\u011f\u0131n\u0131 biliyoruz. Her zaman \u015funu iddia ediyorum? Yan sanayisini geli\u015fmemi\u015f ya da geli\u015fmelere ayak uyduramam\u0131\u015f bir sekt\u00f6r\u00fcn ana sanayisinden katma de\u011fer \u00e7\u0131kmaz.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-917290595\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>\u00dclkemizde ise en \u00e7ok ihmal etti\u011fimiz konular\u0131n ba\u015f\u0131nda yan sanayinin geli\u015ftirilmesi geliyor. \u00d6rne\u011fin ayakkab\u0131\u2026 Son y\u0131llarda ihracatta dikkat \u00e7eken bu sekt\u00f6r\u00fcn kal\u0131c\u0131 bir ba\u015far\u0131 elde etmesi salt nihai \u00fcr\u00fcnle m\u00fcmk\u00fcn m\u00fc? Bence de\u011fil. Ortaya \u00e7\u0131kan ba\u015far\u0131n\u0131n da ana sanayiye ya da perakende sekt\u00f6r\u00fcne tek ba\u015f\u0131na atfedilmesi de s\u00fcre\u00e7 k\u00f6rl\u00fc\u011f\u00fcne neden olur.<\/p>\n<p>Mesela ayakkab\u0131 dedi\u011finizde akl\u0131n\u0131za geliyor? Moday\u0131, d\u00fcnyadaki geli\u015fmeleri sadece ayakkab\u0131ya konsantre olarak ba\u015farabilir misiniz? Yan sanayisi geli\u015fim i\u00e7inde de\u011filse, bu da olas\u0131 de\u011fil. \u00c7\u00fcnk\u00fc bizim vitrinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir \u00e7ift ayakkab\u0131n\u0131n \u00fcretilebilmesi, 36 farkl\u0131 i\u015f kolundan tedarikte bulunmas\u0131yla m\u00fcmk\u00fcn.<\/p>\n<p>O zaman bu 36 i\u015f kolunun da d\u00fcnyaya ayak uyduruyor olmas\u0131 laz\u0131m. Neticede bitmi\u015f \u00fcr\u00fcnde bir ba\u015far\u0131 yakalanacaksa, ana \u2013 yan sanayi entegrasyonu hayati \u00f6nemde. Bu yap\u0131y\u0131 original ekipman \u00fcretimi dolay\u0131s\u0131yla otomotiv sekt\u00f6r\u00fcnde g\u00f6r\u00fcyoruz. Fakat o da \u00e7ok i\u00e7e kapal\u0131, kendine has prensipleri olan bir yap\u0131 oldu\u011fundan \u00fclkedeki di\u011fer sekt\u00f6rlere fazla etki etmiyor.<\/p>\n<p>Bu \u00e7er\u00e7eveden bakt\u0131\u011f\u0131n\u0131zda Ayakkab\u0131 Yan Sanayicileri Derne\u011fi ezber bozan bir organizasyona imza att\u0131. May\u0131s ay\u0131ndaki fuarlar\u0131n\u0131n \u00f6ncesinde, dernek merkezindeki konferans salonunda \u0130talyan bir tasar\u0131mc\u0131y\u0131 a\u011f\u0131rlad\u0131. Neredeyse t\u00fcm \u0130talya\u2019ya ve d\u00fcnyan\u0131n ba\u015fka \u00fclkelerine giden, trendleri anlatan, \u00e7ok bildik uluslararas\u0131 firmalar\u0131n yakla\u015f\u0131mlar\u0131nda etkili olan bir isim: Carlo Sorretti\u2026<\/p>\n<p>Soretti, ayakkab\u0131 yan sanayicilerine 2019 y\u0131l\u0131n\u0131n ilkbahar \u2013 yaz beklentilerini anlatt\u0131. Bug\u00fcn de randevulu bir bi\u00e7imde firmalar\u0131n \u00f6zelinde bire bir toplant\u0131lar yapacak. Hatta dernek daha sonraki haftalarda Soretti\u2019nin s\u00fcrecin i\u00e7inde olmas\u0131n\u0131 sa\u011flayacak.<\/p>\n<p>Bu seminer ve \u00e7al\u0131\u015fma neticesinde de ortaya \u00e7\u0131kar\u0131lan yan sanayi \u00fcr\u00fcnleri, d\u00fcnyada konusunda iki numara olan AYSAF Fuar\u0131\u2019ndaki Trend Alan\u0131\u2019nda sergilenecek. Peki bu neden \u00f6nemli?<\/p>\n<p>\u00d6ncelikle bilgilendirmeye konu olan sezona tekrar dikkatini \u00e7ekerim: 2019 ilkbahar \u2013 yaz\u2026 Bug\u00fcne kadar g\u00fcnl\u00fck s\u00fcreci yakalayan sekt\u00f6r 1,5 y\u0131l sonras\u0131n\u0131n \u00fcretimlerini ve e\u011filimlerini konu\u015fuyor. En \u00f6nemlisi bu \u00e7al\u0131\u015fma sayesinde d\u00fcnya ile e\u015f zamanl\u0131 olarak T\u00fcrk yan sanayicisi de bu kulvara giriyor.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2732750292\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bunun uluslararas\u0131 pazarda rekabet edebilirlik a\u00e7\u0131s\u0131ndan \u00f6nemi y\u00fcksek. Yan sanayici, ayakkab\u0131 \u00fcretiminde kullan\u0131lan malzemeyi, gelece\u011fin modas\u0131na uygun \u015fekilde olu\u015fturursa, bu T\u00fcrk ayakkab\u0131s\u0131n\u0131 daha rekabet\u00e7i ve katma de\u011ferli k\u0131lacak.<\/p>\n<p>Ayakkab\u0131 Yan Sanayicileri Derne\u011fi (AYSAD) Ba\u015fkan\u0131 \u00d6mer Kadir Arpac\u0131\u2019ya konuyu sordu\u011fumda; tedarik\u00e7iyi \u00e7\u0131ta atlatman\u0131n en direkt yolunun bu oldu\u011funu, fuara gelen yabanc\u0131lar\u0131n T\u00fcrk \u00fcr\u00fcnlerine bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n bug\u00fcnk\u00fcnden \u00e7ok \u00f6teye ta\u015f\u0131naca\u011f\u0131n\u0131 s\u00f6yledi. Asl\u0131na bakarsan\u0131z hakl\u0131\u2026 Yabanc\u0131 bir al\u0131c\u0131n\u0131n g\u00fcncel materyalle kar\u015f\u0131la\u015fmas\u0131yla, gelece\u011fin \u00fcretimlerine uygun malzemeyle kar\u015f\u0131la\u015fmas\u0131 aras\u0131nda kredibilite, fiyatland\u0131rma, sipari\u015f verme ve \u00fclke ekonomisine yakla\u015fmada b\u00fcy\u00fck bir fark ortaya \u00e7\u0131kar.<\/p>\n<p>\u00d6n\u00fcm\u00fczdeki s\u00fcre\u00e7te ayakkab\u0131 ihracat\u0131nda daha b\u00fcy\u00fck ivme g\u00f6r\u00fcrsek, onun iki g\u00fcne yay\u0131lan bu \u00e7al\u0131\u015fman\u0131n eseri oldu\u011funu hat\u0131rlamam\u0131z laz\u0131m. \u00d6te yandan bu ezber bozan yakla\u015f\u0131m sadece ayakkab\u0131 yan sanayi ile k\u0131s\u0131tl\u0131 kalmamal\u0131.<\/p>\n<p>Ekonomi y\u00f6netimi, bu modelle ilgili mutlaka AYSAD y\u00f6netiminin uygulamas\u0131ndan yola \u00e7\u0131k\u0131p, di\u011fer t\u00fcm sekt\u00f6rlerde benzer ve elbette o sekt\u00f6r\u00fcn yap\u0131s\u0131na uygun \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmas\u0131n\u0131 sa\u011flamal\u0131.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2443633234\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Ancak bu sayede \u2018katma de\u011feri\u2019 slogan olmaktan \u00e7\u0131kar\u0131p, sonu\u00e7 veren bir yakla\u015f\u0131m haline sokabiliriz. Unutmamal\u0131 ki, yan sanayi firmalar\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu KOB\u0130 ve geli\u015ftirilmeleri gerekiyor.<\/p>\n<p>Yan sanayide ivme kazanmak ise, hem ana sanayiyi rahatlatacak, nihai \u00fcr\u00fcne de\u011fer katacak, hem kaynaklar\u0131n etkin kullan\u0131lmas\u0131n\u0131 sa\u011flayacak, hem de sonu\u00e7 al\u0131c\u0131 i\u015flere imza atmak m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n<p>Tekrarl\u0131yorum: Yan sanayisi geli\u015fmeyen, hi\u00e7bir sekt\u00f6r\u00fcn ana sanayide kal\u0131c\u0131 ba\u015far\u0131 yakalamas\u0131 m\u00fcmk\u00fcn de\u011fildir. T\u00fcrkiye t\u00fcm sekt\u00f6rlerde yan sanayi firmalar\u0131n\u0131 geli\u015ftirme modeli olu\u015fturmal\u0131d\u0131r.<\/p>\n<p>Aksi takdirde ne d\u0131\u015f ticaret a\u00e7\u0131\u011f\u0131 kapan\u0131r; ne de ihracatta k\u00e2rl\u0131l\u0131k yakalan\u0131r. Yani kalk\u0131nma ve ger\u00e7ek kazan\u00e7ta hamle yan sanayiden ba\u015flar. Yoksa ancak kendimizi kand\u0131r\u0131r\u0131z.<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de son d\u00f6nemlerde dillere pelesenk olan bir ifade var: Katma de\u011fer yaratmak\u2026 Dile kolay da, bunun kendili\u011finden olmayaca\u011f\u0131n\u0131 biliyoruz. Her zaman \u015funu iddia ediyorum? Yan&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-53262","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/53262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=53262"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/53262\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=53262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=53262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=53262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}