{"id":51582,"date":"2017-10-11T07:46:48","date_gmt":"2017-10-11T04:46:48","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=51582"},"modified":"2017-10-11T07:46:48","modified_gmt":"2017-10-11T04:46:48","slug":"fatih-ozatay-insanlar-iktisadiler-ve-hafifce-durtme-ihtiyaci","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/fatih-ozatay-insanlar-iktisadiler-ve-hafifce-durtme-ihtiyaci\/","title":{"rendered":"Fatih \u00d6zatay – ‘\u0130nsanlar’, ‘iktisadiler’ ve ‘hafif\u00e7e d\u00fcrtme’ ihtiyac\u0131"},"content":{"rendered":"

Fatih \u00d6zatay’\u0131n bug\u00fcnk\u00fc yaz\u0131s\u0131<\/h2>\n

\u0130ktisat ders kitaplar\u0131na g\u00f6re \u2018iktisadi birey (homo economicus)\u2019 Einstein gibi d\u00fc\u015f\u00fcnebilir, en g\u00fc\u00e7l\u00fc bilgisayar gibi veri depolayacak haf\u0131zas\u0131 vard\u0131r ve Mahatma Gandhi\u2019nin iradesine sahiptir. Ama etraf\u0131m\u0131zdaki insanlar\u0131n b\u00f6yle olmad\u0131klar\u0131n\u0131 biliriz: Hesap makineleri (ak\u0131ll\u0131 telefonlar\u0131) yanlar\u0131nda de\u011filse hesap yapmak i\u00e7in elleri ayaklar\u0131 dola\u015f\u0131r, sevgililerinin do\u011fum g\u00fcnlerini unutabilirler, ya da y\u0131lba\u015f\u0131n\u0131n ertesi g\u00fcn\u00fc \u2018ak\u015famdan kalma\u2019 sendromu ya\u015fayabilirler. Onlar birer \u2018homo economicus\u2019 de\u011fil \u2018birer insand\u0131rlar (\u2018homo sapiens\u2019)\u201d. Hafta ba\u015f\u0131nda, Nobel Ekonomi \u00d6d\u00fcl\u00fc\u2019n\u00fc kazand\u0131\u011f\u0131 a\u00e7\u0131klanan Richard Thaler 2008\u2019de g\u00fcn\u0131\u015f\u0131\u011f\u0131na \u00e7\u0131kan \u201cNudge (hafif\u00e7e d\u00fcrtmek anlam\u0131na geliyor)\u201d adl\u0131 kitab\u0131n\u0131n (Cass Sunstein ile ortak kaleme al\u0131nm\u0131\u015f ve T\u00fcrk\u00e7eye de \u00e7evrilmi\u015f) ilk sayfalar\u0131nda b\u00f6yle diyor (biraz \u201cserbest\u201d terc\u00fcme ettim). \u0130lk gruptaki bir bireyi k\u0131saca \u201ciktisadi\u201d, ikinci gruptakini ise k\u0131saca \u201cinsan\u201d olarak adland\u0131r\u0131yor.<\/p>

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