{"id":51308,"date":"2017-09-20T21:11:48","date_gmt":"2017-09-20T18:11:48","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=51308"},"modified":"2017-09-20T21:11:48","modified_gmt":"2017-09-20T18:11:48","slug":"cetin-unsalan-fuarcilar-strateji-mutfakcilar-devlet-politikasi-istiyor","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-fuarcilar-strateji-mutfakcilar-devlet-politikasi-istiyor\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; Fuarc\u0131lar strateji, mutfak\u00e7\u0131lar devlet politikas\u0131 istiyor"},"content":{"rendered":"<p><em><strong>Y\u0131llar \u00f6nce Almanya\u2019daki bir fuar\u0131n d\u00f6n\u00fc\u015f\u00fcnde turizmcilerle fuarc\u0131lar\u0131 biraraya getirerek bir TV program\u0131 yapmak istedim. \u00c7\u00fcnk\u00fc Almanya\u2019da \u015fehirlerin ve toplamda da \u00fclkenin bu i\u015ften ne b\u00fcy\u00fck bir gelir elde etti\u011fini g\u00f6rm\u00fc\u015ft\u00fcm.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3210205465\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>O s\u00fcre\u00e7te turizm acentelerinden ald\u0131\u011f\u0131m yan\u0131t \u015fuydu: Fuar\u0131n bizimle ne ilgisi var? O zamandan beri sekt\u00f6rler aras\u0131 entegrasyonun mutlaka kurulmas\u0131, sekt\u00f6r\u00fc temsil edenlerin de vizyon sahibi ve d\u00fcnyay\u0131 tan\u0131yan, analitik d\u00fc\u015f\u00fcnen ki\u015filerden olu\u015fmas\u0131 gerekti\u011fine inan\u0131r\u0131m.<\/p>\n<p>Sal\u0131 g\u00fcn\u00fc ANFA\u015e\u2019\u0131n sekt\u00f6r temsilcilerin de konu\u015fmac\u0131 oldu\u011fu \u0130zmir\u2019deki bas\u0131n toplant\u0131s\u0131na kat\u0131ld\u0131m. Fakat burada ald\u0131\u011f\u0131m bilgiler ve konu\u015fmac\u0131lar\u0131n vurgular\u0131 bendeki bu duyguyu bir kez daha depre\u015ftirdi.<\/p>\n<p>Mesela \u0130zmir \u0130l K\u00fctr\u00fc ve Turizm eski M\u00fcd\u00fcr\u00fc Abd\u00fclaziz Ediz, Anadolu\u2019da ekonomi yarat\u0131labilmesi i\u00e7in turizm ve fuarc\u0131l\u0131k aras\u0131ndaki entegrasyonun sa\u011flanmas\u0131 gerekti\u011fine dikkat \u00e7ekti. Devletin fualara nas\u0131l bakt\u0131\u011f\u0131n\u0131n da sorgulanmas\u0131 gere\u011fine i\u015faret eden Ediz, s\u00fcrd\u00fcr\u00fclebilirli\u011fi esas almak gerekti\u011fini, kurumsal olarak uluslararas\u0131 uygulamalara uyumda daha yeni yol almaya ba\u015flad\u0131\u011f\u0131m\u0131z\u0131, b\u00f6lgelerin iyi analiz edilerek, te\u015fvik sisteminin dahi buna g\u00f6re kurgulanmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n<p>Ekonomi Muhabirleri Derne\u011fi \u0130zmir \u0130l Ba\u015fkan\u0131 Murat Demircan da \u0130zmir ve Antalya\u2019n\u0131n fuarlarla b\u00fcy\u00fcyor olmas\u0131n\u0131n \u00f6nemli bir \u00f6rnek oldu\u011funu, fakat potansiyelin her\u00fcz \u00e7ok gerisinde olunmas\u0131n\u0131n, \u00f6zel \u00e7al\u0131\u015fma gerektirdi\u011fini belirtti.<\/p>\n<p>ANFA\u015e Genel M\u00fcd\u00fcr\u00fc Murat \u00d6zer ise asl\u0131nda verdi\u011fi istatistikle ve \u00f6rnekle durumu ortaya koyuyordu. Fuar d\u00f6neminde ortaya \u00e7\u0131kan her 100 avroluk gelirin, y\u00fczde 15\u2019inin fuara, y\u00fczde 85\u2019inin de \u015fehre kald\u0131\u011f\u0131 bilgisini verdi. Fuarlar\u0131n bilhassa Anadolu illerinin ekonomisi i\u00e7in kald\u0131ra\u00e7 oldu\u011funa dikkat \u00e7eken \u00d6zer, \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>\u201cHannover\u2019de ger\u00e7ekle\u015fen tar\u0131m hayvanc\u0131l\u0131k fuar\u0131 1 milyon metrekarede yap\u0131l\u0131yor. O s\u00fcre\u00e7te ilin k\u00f6yleri de dahil, otelleri 400 \u2013 500 avrodan sat\u0131l\u0131yor. \u00dcstelik bir gecelik oda bulman\u0131z m\u00fcmk\u00fcn de\u011fil. Talep eden kalsa da kalmasa da, fuar s\u00fcresi olan 5 g\u00fcn\u00fc de sat\u0131n almak ve paras\u0131n\u0131 \u00f6demek durumunda.\u201d<\/p>\n<p>Peki ne yapmak gerekiyor? \u00d6zer, fuarc\u0131l\u0131\u011f\u0131n mutlaka milli bir stratejisi olmas\u0131 gerekti\u011fini belirtiyor. Ayn\u0131 tarihe fuar konulup, g\u00fc\u00e7 kayb\u0131 ya\u015fanan T\u00fcrkiye\u2019nin aksine, 1947\u2019de statejisini \u00e7izen Almanya\u2019n\u0131n 2017\u2019de halen ayn\u0131 anlay\u0131\u015fla yoluna devam etti\u011fine dikkat \u00e7ekiyor.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2962010321\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Uluslararas\u0131 fuar d\u00fczenlemenin kriterleri oldu\u011funu vurgulayan \u00d6zer, bu anlamda b\u00f6lgeler se\u00e7ilmesinin ve T\u00fcrkiye\u2019nin katma de\u011fer elde etmek i\u00e7in bir yol haritas\u0131 belirlemesinin \u00f6nemine de\u011findi.<\/p>\n<p>Birbirini tamamlayan fuarlar organize edilmesinin \u00f6neminin alt\u0131n\u0131 \u00e7izen Murat \u00d6zer, T\u00fcrkiye\u2019de rekabet kanunu uyar\u0131nca herkesin istedi\u011fi fuar\u0131 yapabildi\u011fini belirtti. Almanya\u2019da bir fuar\u0131n yurti\u00e7inden rakibinin olmas\u0131n\u0131n m\u00fcmk\u00fcn olmad\u0131\u011f\u0131na i\u015faret eden ANFA\u015e Genel M\u00fcd\u00fcr\u00fc, sekt\u00f6r\u00fcn ayn\u0131 anda 7 bakanl\u0131kla birden muhatap olmas\u0131n\u0131n s\u0131k\u0131nt\u0131s\u0131n\u0131 dile getirdi ve \u201cYa \u00f6zel bir bakanl\u0131k kurulmal\u0131 ya da daha Pratik olarak fuarlar Ba\u015fbakanl\u0131k\u2019a ba\u011fl\u0131 bir yap\u0131ya b\u00fcr\u00fcnd\u00fcr\u00fclmeli\u201d dedi.<\/p>\n<p>Bas\u0131n toplant\u0131s\u0131n\u0131n konusu g\u0131da ve otel ekipmanlar\u0131 fuar\u0131 olunca, elbette i\u015fin bu boyutundan temsilciler de vard\u0131. Esasen \u00f6nemli bir ba\u015fl\u0131k da bu sayede 100 y\u0131ld\u0131r bu mesle\u011fi devam ettiren bir ailenin temsilcisi olan T\u00fcrkiye Lokantalar Federasyonu Ba\u015fkan\u0131 Aykut Yenice\u2019den geldi.<\/p>\n<p>Tuirizmde katma de\u011ferin ancak lezzet ile yakalanabilece\u011fini ifade eden Yenice, \u0130talya\u2019n\u0131n pizza, Hollanda\u2019n\u0131n peynirle d\u00fcnyaya hakim oldu\u011funu hat\u0131rlatt\u0131. 50 milyon turistle 50 milyar dolar gelir hedefleyen bir \u00fclkenin Turkish kebap ve dans\u00f6zle buna ula\u015famayaca\u011f\u0131n\u0131, tek yolun T\u00fcrk mutfa\u011f\u0131na sahip \u00e7\u0131k\u0131lmas\u0131 oldu\u011funu belirtti.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3206905374\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bu yakla\u015f\u0131mla T\u00fcrk mutfa\u011f\u0131n\u0131 tan\u0131tt\u0131\u011f\u0131n\u0131 zanneden be\u015f y\u0131ld\u0131zl\u0131 otellerin art\u0131k bu ger\u00e7e\u011fin fark\u0131na varmas\u0131na gere\u011fine i\u015faret edeh Aykut Yenice, zengin T\u00fcrk mutfa\u011f\u0131n\u0131n tan\u0131t\u0131lmas\u0131n\u0131n, h\u00fck\u00fcmetler \u00fcst\u00fc bir devlet politikas\u0131 olarak belirlenmesini istedi.<\/p>\n<p>Sa\u011fl\u0131k ve beslenme ba\u015fl\u0131klar\u0131 ad\u0131na dev bir co\u011frafyada oldu\u011fumuzu belirten Yenice\u2019nin \u015fu s\u00f6zleri ise \u00e7ok anlaml\u0131yd\u0131: \u201cKendimize ait olan\u0131 t\u00fcketmiyoruz ki, d\u00fcnyaya tan\u0131tal\u0131m. T\u00fcrk mutfa\u011f\u0131n\u0131 devlet politikas\u0131 olarak ele almazsak, fast food yenilmesini ve ku\u015faklar\u0131n zerihlenmesini engelleyemezsiniz.<\/p>\n<p>Gaziantep mutfa\u011f\u0131 Unesco korumas\u0131na girdi, ilin otellerinde yer kalmad\u0131. T\u00fcrk mutfa\u011f\u0131n\u0131 rahatl\u0131kla bir ihra\u00e7 markas\u0131 haline d\u00f6n\u00fc\u015ft\u00fcrebiliriz. Fakat ayn\u0131 sokakta esnaf \u00f6ne \u00e7\u0131kmak i\u00e7in bir imam bay\u0131ld\u0131y\u0131 d\u00f6rt farkl\u0131 isimle satmaya kalk\u0131yor. Meseleye bu kadar dar bak\u0131yoruz.\u201d<\/p>\n<p>A\u00e7\u0131k\u00e7as\u0131 burada konu\u015fulanlar reel sekt\u00f6r\u00fcn meseleye kafa yordu\u011funu g\u00f6steriyor. Daha ac\u0131s\u0131 ise, \u00e7\u00f6z\u00fcm ve katma de\u011fer noktas\u0131nda projeleri, yol haritalar\u0131 oldu\u011funu hissettiriyor. T\u00fcm bunlar\u0131 dinleyince de insan\u0131n Ankara\u2019ya d\u00f6n\u00fcp \u015funu soras\u0131 geliyor: Orada kimse var m\u0131?<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y\u0131llar \u00f6nce Almanya\u2019daki bir fuar\u0131n d\u00f6n\u00fc\u015f\u00fcnde turizmcilerle fuarc\u0131lar\u0131 biraraya getirerek bir TV program\u0131 yapmak istedim. \u00c7\u00fcnk\u00fc Almanya\u2019da \u015fehirlerin ve toplamda da \u00fclkenin bu i\u015ften ne&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-51308","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/51308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=51308"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/51308\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=51308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=51308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=51308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}