{"id":47888,"date":"2016-12-07T01:14:10","date_gmt":"2016-12-06T22:14:10","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=47888"},"modified":"2016-12-07T01:14:10","modified_gmt":"2016-12-06T22:14:10","slug":"cetin-unsalan-planli-ekonomi-ve-fuarlar","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-planli-ekonomi-ve-fuarlar\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; Planl\u0131 ekonomi ve fuarlar"},"content":{"rendered":"<p><em><strong>Antalya\u2019da ger\u00e7ekle\u015fecek iki fuar\u0131n tan\u0131t\u0131m\u0131 \u0130stanbul\u2019da yap\u0131ld\u0131. Toplant\u0131 konusu g\u0131da ve turizme y\u00f6nelik fuarlar\u0131 kapsay\u0131nca, do\u011fal olarak s\u00f6z bu iki sekt\u00f6re ve ba\u011flant\u0131l\u0131 olarak fuarc\u0131l\u0131\u011fa geldi. Bunlarla ilgili tespitleri, bir ba\u015fka yaz\u0131da payla\u015fabilirim. As\u0131l ANFA\u015e Genel M\u00fcd\u00fcr\u00fc Murat \u00d6zer\u2019in verdi\u011fi rakamlar T\u00fcrkiye ekonomisinin kral \u00e7\u0131plak noktas\u0131yd\u0131.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2604704554\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Fuarc\u0131l\u0131\u011f\u0131n esasen ekonominin ta kendisi oldu\u011funu s\u00f6yleyen \u00d6zer\u2019in, bu alanda T\u00fcrkiye \u2013 Almanya kar\u015f\u0131la\u015ft\u0131rmas\u0131 \u00f6nemliydi. \u015eehir ve \u00fclke ekonomileri a\u00e7\u0131s\u0131ndan organizasyonlar\u0131n getirisine dikkat \u00e7eken Murat \u00d6zer,\u00a0 fuar sezonunda harcanan her 100 birimin 85\u2019inin o \u015fehre kald\u0131\u011f\u0131n\u0131 vurgulad\u0131. Peki, T\u00fcrkiye\u2019nin foto\u011fraf\u0131 neydi?<\/p>\n<p>Bunun kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 yapmak i\u00e7in Almanya g\u00fczel bir \u00f6rnek. Almanya\u2019da y\u0131lda 371 fuar organize ediliyor. Do\u011frudan fuarlar\u0131n gelirleri 3 milyar avro. Fuarlar\u0131n \u00fclke ekonomisine katk\u0131s\u0131 ise 23,5 milyar avro d\u00fczeyinde.<\/p>\n<p>D\u00f6nelim T\u00fcrkiye\u2019ye. Biz Almanlar\u2019dan 39 fuar fazla organize ediyoruz. Resmi verilere g\u00f6re tam say\u0131 410\u2026 Fuar organizasyonlar\u0131na kalan gelir k\u0131s\u0131m sadece 150 milyon avro. \u00dclke ekonomisine katk\u0131s\u0131 ise 1,4 milyar avro.<\/p>\n<p>Yani d\u00fcnyan\u0131n jeopolitik bak\u0131mdan en kritik noktas\u0131ndaki \u00fclke olarak, Almanya\u2019n\u0131n elde etti\u011fi getirinin y\u00fczde 5\u2019i civar\u0131nda bir rakamla yetiniyoruz. \u015eimdi kritik soru \u015fu: Bug\u00fcnlerin slogan\u0131 haline gelen katma de\u011ferli \u00fcr\u00fcnlere ula\u015facaksak, bunlar\u0131n pazarland\u0131\u011f\u0131, g\u00f6r\u00fcc\u00fcye \u00e7\u0131kt\u0131\u011f\u0131 fuarlar katma de\u011fere ula\u015famazken, burada sunulan \u00fcr\u00fcnler ger\u00e7ek kazan\u00e7lara eri\u015fmeyi nas\u0131l ba\u015faracak?<\/p>\n<p>Ortadaki u\u00e7urum ger\u00e7ekten \u00e7ok ac\u0131. Almanya\u2019y\u0131 iyi tan\u0131yan ve y\u0131llarca Alman firmalar\u0131nda da profesyonel olarak fuarc\u0131l\u0131k yapan Murat \u00d6zer\u2019e i\u015fin s\u0131rr\u0131n\u0131 sordum. \u0130\u015fte meselenin bam teli de orada ortaya \u00e7\u0131kt\u0131. T\u00fcrkiye\u2019nin fuarc\u0131l\u0131kla turizmi kar\u0131\u015ft\u0131rd\u0131\u011f\u0131n\u0131, meselenin daha \u00fcst kulvarda, ekonomi bazl\u0131 ele al\u0131nmas\u0131 gerekti\u011fini s\u00f6yleyen \u00d6zer, Almanya\u2019n\u0131n hik\u00e2yesini payla\u015ft\u0131.<\/p>\n<p>\u0130kinci D\u00fcnya Sava\u015f\u0131 sonras\u0131 Almanya, ekonomisini yeniden aya\u011fa kald\u0131rmak i\u00e7in bizdeki DPT benzeri kurumuyla \u00e7al\u0131\u015fmalara ba\u015fl\u0131yor. Eyaletleri, ekonomik temelde kalk\u0131nd\u0131rmak ad\u0131na sanayi kurulu\u015flar\u0131n\u0131 b\u00f6l\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n<p>6 eyalette sanayi planlan\u0131rken, A\u015fa\u011f\u0131 Saksonya eyaletinin ba\u015fkenti Hannover\u2019de 1947 y\u0131l\u0131nda kas g\u00fcc\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in s\u0131k\u0131nt\u0131 ortaya \u00e7\u0131k\u0131yor. Buray\u0131 da Alman \u00fcr\u00fcnlerinin ihrac\u0131 i\u00e7in fuar merkezi olarak planl\u0131yor. Hatta planlama o kadar ince ki, y\u00fczde 85\u2019i Alman men\u015feili \u00fcr\u00fcnlerin sergilendi\u011fi End\u00fcstri Fuar\u0131 ile ba\u015flayan s\u00fcre\u00e7te \u015fehre \u00f6zellikle otel yat\u0131r\u0131m\u0131 yap\u0131lm\u0131yor.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-4050699717\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>\u00c7\u00fcnk\u00fc sava\u015fta ildeki erkekler hayat\u0131n\u0131 kaybetmi\u015f ve anormal \u00f6l\u00e7\u00fcde dul ve yetim bulunuyor. Bu ki\u015filerin pansiyonculuk yapmas\u0131 \u00fczerine bir konaklama organizasyonu, planlamas\u0131n\u0131n i\u00e7ine al\u0131yor. Kalk\u0131nma ve fuarc\u0131l\u0131k Almanya\u2019da b\u00f6yle olu\u015fuyor.<\/p>\n<p>G\u00fcn\u00fcm\u00fcze geldi\u011fimizde ise Almanya\u2019da eyaletler organizasyonlar\u0131n\u0131 \u2018Merkezi H\u00fck\u00fcmet\u2019e raporluyorlar. Stratejik sekt\u00f6rlerin \u00f6rt\u00fc\u015fmesi, birinin di\u011ferinin i\u015fini baltalamas\u0131 engelleniyor. \u0130\u015f burada bitmiyor. Almanya\u2019da kooperatiflerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 dikkat \u00e7ekiyor. Bu kooperatifler, merkezi h\u00fck\u00fcmetle \u00e7al\u0131\u015farak \u00fcretimi planl\u0131yor ve arz-talep dengesizli\u011fiyle, bundan kaynakl\u0131 \u00fcr\u00fcn\u00fcn para etmemesi riskini ortadan kald\u0131r\u0131yor.<\/p>\n<p>Deutsche Messe mesela\u2026 G\u00f6r\u00fcn\u00fcrde bir fuar firmas\u0131 ama hisselerinin yar\u0131s\u0131 belediyeye, di\u011fer yar\u0131s\u0131 da eyalete ait b\u00fcy\u00fck bir K\u0130T\u2026 Yani mesele ekonominin \u00f6nemli bir aya\u011f\u0131 olarak alg\u0131land\u0131\u011f\u0131ndan, kamu bizzat i\u015fin i\u00e7inde. Ayr\u0131ca Almanya\u2019daki fuar organizat\u00f6rlerinin d\u00fcnya \u00e7ap\u0131nda \u00f6nemli bir a\u011f\u0131 da bulunuyor. Bu da uluslararas\u0131 kat\u0131l\u0131m\u0131n ve ziyaretin sonu\u00e7 vermesini sa\u011fl\u0131yor.<\/p>\n<p>T\u00fcrkiye\u2019ye bakt\u0131\u011f\u0131m\u0131zda ise bizde \u00fcreticinin de, derneklerin de, fuar organizasyonlar\u0131n\u0131n da yap\u0131lan i\u015fleri baltalad\u0131\u011f\u0131na \u015fahit oluyoruz. Elbette buradan da sonu\u00e7 \u00e7\u0131km\u0131yor ya da verimli netice al\u0131nam\u0131yor.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3983091125\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>ANFA\u015e Genel M\u00fcd\u00fcr\u00fc Murat \u00d6zer\u2019in verdi\u011fi yan\u0131tta bir ayr\u0131nt\u0131 daha vard\u0131. Merkel, \u00f6rne\u011fin Cebit Fuar\u0131 s\u0131ras\u0131nda en az 1,5 g\u00fcn\u00fcn\u00fc bu i\u015fe ay\u0131r\u0131yor. D\u00fcnya genelinden gelen, \u00fclkelerinin \u00f6nde gelen firmalar\u0131yla, Alman firmalar\u0131n\u0131n bulu\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. \u00c7o\u011fu zaman bu bulu\u015fmalar evliliklerle sonu\u00e7lan\u0131yor.<\/p>\n<p>Bizde ise Ankara\u2019n\u0131n belirledi\u011fi 5 stratejik sekt\u00f6r aras\u0131nda fuarc\u0131l\u0131k yok. \u00d6zer, ge\u00e7ti\u011fimiz g\u00fcnlerde 3 ayr\u0131 bakanla bir araya geldiklerini ve durumu anlatt\u0131klar\u0131n\u0131 da belirtti. Umar\u0131m T\u00fcrkiye planl\u0131 ve kat\u0131l\u0131mc\u0131 bir yap\u0131 i\u00e7erisinde, kamu, kooperatif gibi yap\u0131lanmalar\u0131 g\u00f6z ard\u0131 etmeden bu zor d\u00f6nemi, yap\u0131lanmas\u0131na ay\u0131r\u0131r.<\/p>\n<p>\u00c7\u00fcnk\u00fc bir ger\u00e7ek var ki; sorunlar\u0131 a\u015fman\u0131n, \u00fcretim ekonomisine ge\u00e7menin ve sonu\u00e7 alman\u0131n ka\u00e7\u0131n\u0131lmaz ba\u015fl\u0131\u011f\u0131 planlama. Almanya \u00f6rne\u011fi de bize g\u00f6steriyor ki, planl\u0131 ekonominin \u00f6nemli bir aya\u011f\u0131 da fuarlar. Biz fuarlar\u0131 panay\u0131r olarak g\u00f6rmekten vazge\u00e7ip, ekonominin nabz\u0131n\u0131n att\u0131\u011f\u0131 yerler olarak bakmadan ve bu konuda ciddiyetsizli\u011fimizi gidermeden zor sonu\u00e7 al\u0131r\u0131z.<\/p>\n<p>Zira ne \u00fcretirseniz \u00fcretin, onun sat\u0131labilir olmas\u0131 laz\u0131m. Sat\u0131\u015f\u0131n yolu da pazarlamadan ge\u00e7iyorsa, fuarlar meselesinde oturup tekrar ders \u00e7al\u0131\u015fmal\u0131y\u0131z.<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antalya\u2019da ger\u00e7ekle\u015fecek iki fuar\u0131n tan\u0131t\u0131m\u0131 \u0130stanbul\u2019da yap\u0131ld\u0131. Toplant\u0131 konusu g\u0131da ve turizme y\u00f6nelik fuarlar\u0131 kapsay\u0131nca, do\u011fal olarak s\u00f6z bu iki sekt\u00f6re ve ba\u011flant\u0131l\u0131 olarak fuarc\u0131l\u0131\u011fa&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-47888","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/47888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=47888"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/47888\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=47888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=47888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=47888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}