{"id":47398,"date":"2016-11-01T23:22:13","date_gmt":"2016-11-01T20:22:13","guid":{"rendered":"https:\/\/www.bilgeyatirimci.com\/?p=47398"},"modified":"2016-11-01T23:22:13","modified_gmt":"2016-11-01T20:22:13","slug":"cetin-unsalan-yoresel-urunler-sadece-folklor-mu","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/cetin-unsalan-yoresel-urunler-sadece-folklor-mu\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; Y\u00f6resel \u00fcr\u00fcnler sadece folklor mu?  \u00a0"},"content":{"rendered":"<p><em><strong>Ge\u00e7ti\u011fimiz hafta sonu Antalya Expo Center\u2019daki Y\u00f6resel \u00dcr\u00fcnler Fuar\u0131\u2019nda T\u00fcrkiye\u2019nin 72 y\u00f6resinden gelen \u00fcreticileriyle birlikte olma f\u0131rsat\u0131m oldu. Ticaret ve Sanayi Odalar\u0131 ile Borsalar\u0131\u2019n\u0131n burada \u00fcreticiyi kanatlar\u0131n\u0131n alt\u0131na alarak vitrine \u00e7\u0131karmas\u0131 g\u00f6r\u00fclmeye de\u011ferdi.<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-197942067\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bir\u00e7o\u011fuyla bire bir konu\u015fma f\u0131rsat\u0131m oldu. Hem dertlerini, hem co\u011frafi i\u015faret ile ilgili \u00e7al\u0131\u015fmalar\u0131n\u0131 dinledim; hem de nas\u0131l bir potansiyelin g\u00f6z ard\u0131 edildi\u011fine g\u00f6zlerimle \u015fahit oldum.<\/p>\n<p>Sokakta herhangi birine y\u00f6resel \u00fcr\u00fcnleri sorsan\u0131z, genellikle daha gelenekseli, ananeyi anlat\u0131rlar. \u00d6z\u00fcnde do\u011fru olsa da end\u00fcstriyelle\u015ftirmekte s\u0131k\u0131nt\u0131ya neden olan bu alg\u0131y\u0131 k\u0131rmak \u00f6ncelikle g\u00f6rev olmal\u0131. \u00c7\u00fcnk\u00fc ortadaki potansiyele bakt\u0131\u011f\u0131n\u0131zda mesele folklorik bir aktivitenin \u00e7ok \u00f6tesinde ekonomiyi bar\u0131nd\u0131r\u0131yor.<\/p>\n<p>\u00d6rne\u011fin en b\u00fcy\u00fck giderlerimizin ba\u015f\u0131nda gelen ila\u00e7 t\u00fcketimi ya da pop\u00fcler g\u00fcndem aral\u0131\u011f\u0131nda tart\u0131\u015ft\u0131\u011f\u0131m\u0131z sa\u011fl\u0131k konusunda tamamen g\u00f6z ard\u0131 edilen bir saha olmas\u0131 dramatik de\u011fil mi? Neden y\u00f6resel \u00fcr\u00fcnlerin ar-ge \u00e7al\u0131\u015fmalar\u0131yla b\u00fct\u00fcnle\u015ftirip, t\u0131p alan\u0131n\u0131n oda\u011f\u0131na oturtmuyoruz.<\/p>\n<p>Zira baldan \u00fcz\u00fcm suyuna kadar geni\u015f bir yelpazede sa\u011fl\u0131\u011fa katk\u0131 iddias\u0131 varsa, ya bunun \u00e7\u00fcr\u00fct\u00fclmesi ya da ger\u00e7ekse de t\u0131p bilimine ve tedaviye kazand\u0131r\u0131lmas\u0131 gerekir. Sa\u011fl\u0131k harcamalar\u0131m\u0131z a\u00e7\u0131s\u0131ndan g\u00f6z ard\u0131 edilemeyecek bir konudan bahsediyoruz.<\/p>\n<p>Birka\u00e7 \u00f6rnek verelim. \u00d6rne\u011fin Atat\u00fcrk\u2019\u00fcn \u00fcz\u00fcm suyu ve \u00e7ekirde\u011finden olu\u015fan hardaliye ile ilgili s\u00f6ylemi var. K\u0131rklareli ziyareti s\u0131ras\u0131nda \u2018hardaliyeyi milli i\u00e7ecek haline getiriniz\u2019 talimat\u0131na ra\u011fmen, mesele sadece bug\u00fcn b\u00f6lgedeki firmalar\u0131n m\u00fccadelesine b\u0131rak\u0131lm\u0131\u015f. Oysa bunun d\u00fcnyaya tan\u0131t\u0131lmas\u0131 Atat\u00fcrk zaman\u0131nda ortaya konulan bir hedef.<\/p>\n<p>Yine bir ba\u015fka misal Aksaray\u2019daki Gojiberry, yani kurt \u00fcz\u00fcm\u00fc\u2026 \u0130ddia o ki kanser dahil 38 hastal\u0131\u011fa iyi geliyor. \u00d6yle mi de\u011fil mi? \u0130\u015fte asl\u0131nda t\u0131p d\u00fcnyas\u0131n\u0131n bunu ara\u015ft\u0131rmas\u0131 gerekiyor. Herkesin organik \u00fcr\u00fcnler pe\u015finde ko\u015ftu\u011fu \u00fclkemizin d\u00f6rt bir yan\u0131ndaki y\u00f6resel \u00fcr\u00fcnleri g\u00f6z ard\u0131 etmemiz garip bir \u00e7eli\u015fki. \u00dcstelik fidan olduktan sonra her yerde de yeti\u015febiliyor.<\/p>\n<p>B\u00f6brek ta\u015f\u0131na iyi geldi\u011fi belirtilen Kayseri\u2019nin Gilaborusu, Isparta\u2019n\u0131n lavantas\u0131, Erzincan\u2019\u0131n peyniri, Diyarbak\u0131r ile Bing\u00f6l aras\u0131nda tatl\u0131 bir rekabete neden olan kaday\u0131f, U\u015fak\u2019\u0131n tarhanas\u0131, koyun s\u00fct\u00fcnden \u00fcretilen ka\u015far peynir, Hakkari\u2019nin ya da Bitlis\u2019in Danimarka ve \u00c7in\u2019e dolayl\u0131 ihra\u00e7 edilen bal\u0131 ve daha niceleri\u2026<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-392474176\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bu arada sizler i\u00e7in bal fiyatlar\u0131n\u0131 da sordum. Mal\u00fbm ortal\u0131k baldan ge\u00e7ilmiyor. \u00dcreticiler 60 TL\u2019nin dip fiyat oldu\u011funa, bunun alt\u0131ndaki \u00fcr\u00fcnlere \u015f\u00fcpheyle yakla\u015f\u0131lmas\u0131 gerekti\u011fine dikkat \u00e7ekiyorlar.<\/p>\n<p>Elbette burada ya\u015fanan haks\u0131z rekabetler var. \u00d6rne\u011fin bir\u00e7ok y\u00f6renin zeytin \u00fcretip, \u00fczerine Gemlik Zeytini demesi ya da Erzincan peyniri diye sat\u0131lmas\u0131 b\u00fcy\u00fck bir problem. \u0130\u015fte fuara damgas\u0131n\u0131 vuran kavram da tam burada \u00f6ne \u00e7\u0131k\u0131yor. Co\u011frafi i\u015faret\u2026<\/p>\n<p>Bunun hem katma de\u011fer yaratmak, hem de orijinal \u00fcr\u00fcn\u00fc kullanmak anlam\u0131nda b\u00fcy\u00fck fayda sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcl\u00fcyor. \u0130llerin aras\u0131ndaki rekabet ise g\u00f6r\u00fclmeye de\u011fer. Co\u011frafi i\u015faretler alarak ihracat kap\u0131lar\u0131n\u0131 zorlayacak metotlar aran\u0131yor.<\/p>\n<p>Fuarda AB\u2019deki co\u011frafi i\u015faretli \u00fcr\u00fcnleri lisansl\u0131 olarak satan bir \u00fcreticiyle de eksi\u011fimizi konu\u015ftuk. Dedi\u011fi \u015fu: \u201cHer \u015fey her yerde \u00fcretilmez. Ezine peyniri diye ald\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn ger\u00e7ekten orijinal olmas\u0131, verilen eme\u011fin korunmas\u0131 gerekiyor.\u201d \u0130\u015fte co\u011frafi i\u015faret de tam bu a\u015famada devreye giriyor.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-179136126\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Mesela Erzincan tulum peyniri, Gemlik zeytini i\u00e7in bunu hayata ge\u00e7irmi\u015f. Simge ve barkotlarda takip edilen bu sistemin i\u015flemesinin \u00f6n\u00fcndeki en b\u00fcy\u00fck s\u0131k\u0131nt\u0131s\u0131 ise yapt\u0131r\u0131mlar. Beklenen yasan\u0131n bir an \u00f6nce hayata ge\u00e7irilmesi ise en b\u00fcy\u00fck talep.<\/p>\n<p>Fuar\u0131n yedi y\u0131ld\u0131r ger\u00e7ekle\u015fmesinde eme\u011fi olan Antalya Ticaret Borsas\u0131 Ba\u015fkan\u0131 Ali \u00c7and\u0131r, mutlaka bir enstit\u00fc kurulmas\u0131, takibin, geli\u015fimin, e\u011fitimin, d\u00fcnyadaki \u00f6rneklere uygun olarak bu kanalla y\u00fcr\u00fct\u00fclmesi gerekti\u011fini vurguluyor.<\/p>\n<p>\u00c7and\u0131r\u2019\u0131n aktard\u0131\u011f\u0131 bilgiye g\u00f6re 7 sene \u00f6nce co\u011frafi i\u015faret say\u0131s\u0131 110 iken, bug\u00fcn say\u0131 189\u2019a ula\u015ft\u0131. 254 \u00fcr\u00fcn de m\u00fcracaat halinde onay almak i\u00e7in s\u00fcreci bekliyor. 5 y\u00fcz \u00fcr\u00fcn\u00fcn de ba\u015fvuru i\u00e7in \u00e7al\u0131\u015fmas\u0131 var. Ali \u00c7and\u0131r T\u00fcrkiye\u2019nin 2 bin 500 ile 3 bin aras\u0131nda co\u011frafi i\u015faret potansiyeli oldu\u011funu belirtiyor.<\/p>\n<p>Avrupa\u2019daki ara\u015ft\u0131rmalar, t\u00fcketicinin co\u011frafi i\u015farete sahip \u00fcr\u00fcne hemen o anda y\u00fczde 25 fazla para \u00f6demeyi kabul etti\u011fini ortaya koyuyor. Yani bu a\u00e7\u0131dan bakt\u0131\u011f\u0131n\u0131zda ekonomik getirisi \u00e7ok y\u00fcksek\u2026 Tar\u0131msal \u00fcr\u00fcnlerimizde bu \u00e7al\u0131\u015fmay\u0131 yaparsak, hem itibar hem katma de\u011fer sa\u011flamam\u0131z ilk planda olas\u0131 g\u00f6z\u00fck\u00fcyor.<\/p>\n<p>Ama \u00f6nce bu \u00fcr\u00fcnlerin hakk\u0131n\u0131 hukukunu koruyacak mekanizmalar, yasalar olu\u015fturulmal\u0131. Lisansl\u0131 depoculuk yap\u0131lmas\u0131, \u00fcr\u00fcn\u00fcn tek elden \u00e7\u0131kmas\u0131 ve standart hale gelmesi de \u00f6nemli unsurlar olarak dikkat \u00e7ekiyor. Ali \u00c7and\u0131r bu haliyle co\u011frafi i\u015faretli \u00fcr\u00fcnlerimizi al\u0131p, d\u00fcnyan\u0131n \u00f6nde gelen fuarlar\u0131na milli kat\u0131l\u0131mlar yapmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131n da s\u00fcrd\u00fc\u011f\u00fcn\u00fc vurguluyor. Yani potansiyel \u00e7ok b\u00fcy\u00fck ve dikkate almaya de\u011fer.<\/p>\n<p>Antalya\u2019daki fuarda 72 y\u00f6renin temsilcisini, oda ve borsa yetkilisini bir arada bulunca ekonomiyi de konu\u015ftuk. A\u00e7\u0131k\u00e7as\u0131 kar\u0131nca misali t\u00fcm \u00e7al\u0131\u015fmas\u0131na ve m\u00fccadelesine ra\u011fmen, i\u015fin bu boyutu tam anlam\u0131yla alarm veriyor.<\/p>\n<p>\u00d6rne\u011fin Kars\u2019ta hayvanc\u0131l\u0131k ve ekonominin s\u0131k\u0131nt\u0131s\u0131 b\u00fcy\u00fcyor. Bir \u00fcretici 2 y\u0131l \u00fcretim yapmasalar dahi, elde stok oldu\u011funu belirtti. Bu k\u00f6yl\u00fc ad\u0131na da, ikincil \u00fcretici ad\u0131na da \u00e7ok b\u00fcy\u00fck bir sorun ve maliyet. Bu mand\u0131ran\u0131n sahibi 1940\u2019tan beri ayn\u0131 i\u015fte \u00e7al\u0131\u015f\u0131yor ve uyar\u0131s\u0131 \u015fu: \u201cHi\u00e7bir firma, tek bir k\u00f6yden bile s\u00fct alam\u0131yor. Stoklar \u015fi\u015fti.\u201d<\/p>\n<p>D\u00f6nelim te\u015fviklere\u2026 Hakkari\u2019de 500 kovana sahip \u00fcretici te\u015fvik alamad\u0131\u011f\u0131ndan yak\u0131n\u0131yor. Bilhassa 6. B\u00f6lgede \u00f6nce yat\u0131r\u0131m\u0131 yapma \u015fart\u0131 aranmas\u0131, zaten i\u015fi ba\u015ftan bitiriyor. Hatta bu te\u015fviklerin sen ben, bizim o\u011flan payla\u015f\u0131lmas\u0131ndan da \u015fik\u00e2yet\u00e7i. Erzurum hayvan\u0131 Malatya\u2019dan getirir olmu\u015f, \u00e7\u00fcnk\u00fc maliyetlerle ba\u015fa \u00e7\u0131kam\u0131yor. Ve iddia \u015fu: \u201cGer\u00e7ek hayvan say\u0131s\u0131, g\u00f6r\u00fcnen d\u00f6rtte biri.\u201d<\/p>\n<p>Diyarbak\u0131r Ticaret Sanayi Odas\u0131 Ba\u015fkan\u0131 Ahmet Sayar, yetkilerin tek kurumda toplanmas\u0131n\u0131n \u00f6nemli oldu\u011funu belirtirken, Erzincan Ticaret Sanayi Odas\u0131 Genel Sekreteri Engin Ad\u0131g\u00fczer, \u00fcr\u00fcn bazl\u0131 \u015fik\u00e2yetlerden sonu\u00e7 al\u0131namad\u0131\u011f\u0131na dikkat \u00e7ekiyor.<\/p>\n<p>Mesela Kastamonu\u2019dan y\u0131llanm\u0131\u015f sar\u0131msak ekstarkt\u0131 yapan bir \u00fcreticinin \u015fu s\u00f6zleri \u00e7ok kayda de\u011ferdi: \u201c\u00c7in Seddi\u2019nin T\u00fcrkiye sanki kendisine \u00e7ekmi\u015f. Ortada bir T\u00fcrkiye Seddi olu\u015fmu\u015f; a\u015fam\u0131yoruz. Pazarlama konusunda yaln\u0131z\u0131z. Ticaret ata\u015felik sisteminin yeniden yap\u0131land\u0131r\u0131lmas\u0131, \u00c7in, \u0130spanya, Kore gibi \u00fclkelerin neler yap\u0131ld\u0131\u011f\u0131na bak\u0131lmas\u0131 gerekir.\u201d<\/p>\n<p>\u00d6zetle s\u0131k\u0131nt\u0131lar b\u00fcy\u00fck ama m\u00fccadele eden insanlar var. Y\u00f6resel \u00fcr\u00fcnler, do\u011fru kurgulan\u0131r, sahip \u00e7\u0131k\u0131l\u0131rsa, \u00fcreten \u00fcretti\u011fine pi\u015fman edilmezse, \u00f6nemli bir ihra\u00e7 kap\u0131s\u0131 yakalayabiliriz. Ama \u00f6nce y\u00f6resel \u00fcr\u00fcn kavram\u0131n\u0131, sadece bir folklor olmaktan \u00e7\u0131karmam\u0131z gerekiyor.<\/p>\n<p>Aksi takdirde hem yitip gidecekler; hem T\u00fcrkiye sa\u011fl\u0131ktan g\u0131daya \u00f6nemli bir f\u0131rsat\u0131 ka\u00e7\u0131racak; hem de katma de\u011fer yaratmak yine slogan olarak kalacak. Bu alana dikkat; potansiyel de a\u00e7\u0131k da \u00e7ok b\u00fcy\u00fck. Emek vermek gerekiyor.<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz hafta sonu Antalya Expo Center\u2019daki Y\u00f6resel \u00dcr\u00fcnler Fuar\u0131\u2019nda T\u00fcrkiye\u2019nin 72 y\u00f6resinden gelen \u00fcreticileriyle birlikte olma f\u0131rsat\u0131m oldu. Ticaret ve Sanayi Odalar\u0131 ile Borsalar\u0131\u2019n\u0131n burada&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-47398","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/47398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=47398"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/47398\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=47398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=47398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=47398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}