{"id":4083,"date":"2011-08-15T14:00:55","date_gmt":"2011-08-15T11:00:55","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=4083"},"modified":"2011-08-15T16:09:10","modified_gmt":"2011-08-15T13:09:10","slug":"elin-oglu-nasil-satiyor","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/elin-oglu-nasil-satiyor\/","title":{"rendered":"Elin O\u011flu Nas\u0131l Sat\u0131yor?"},"content":{"rendered":"<p>Ekonomi Bakan\u0131 Zafer \u00c7a\u011flayan Amerika\u2019daki temaslar\u0131 \u00e7er\u00e7evesinde ihracat\u00e7\u0131lara y\u00fcklendi. Ciddi bir bilin\u00e7 de\u011fi\u015fimi ya\u015famalar\u0131 gerekti\u011fini ve mesela Amerikan pazar\u0131na girmeleri laz\u0131m geldi\u011fini s\u00f6yledi.<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3093885298\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Elbette hakl\u0131 oldu\u011fu noktalar var. Fakat bakan\u0131n g\u00f6sterdi\u011fi yakla\u015f\u0131m biraz \u2018yavuz h\u0131rs\u0131z ev sahibini bast\u0131r\u0131rm\u0131\u015f\u2019 cinsinden bir g\u00f6r\u00fcnt\u00fc veriyor. T\u00fcrkiye ve d\u00fcnya ekonomisine y\u00f6nelik dahiy\u00e2ne ve geriden gelen, yani her \u015fey olup bittikten sonra ger\u00e7ekle\u015fen yorumlar\u0131n\u0131 bir kenara b\u0131rak\u0131rsan\u0131z, \u00c7a\u011flayan\u2019\u0131n vizyonunu daha rahat \u00f6l\u00e7ebilirsiniz.<\/p>\n<p>Ne diyor Bakan \u00c7a\u011flayan? \u0130hracat\u00e7\u0131da \u2018Amerika uzak oraya nas\u0131l mal satar\u0131z\u2019 mant\u0131\u011f\u0131 varm\u0131\u015f. Hakl\u0131 m\u0131? Evet\u2026 Do\u011fu \u00fcr\u00fcn ve do\u011fru tekniklerle d\u00fcnyan\u0131n her yerine ihracat yapmak m\u00fcmk\u00fcn. \u0130tiraz noktas\u0131 ise \u2018Elin o\u011flu nas\u0131l sat\u0131yorsa, sen de o \u015fekilde satacaks\u0131n\u2019 ifadesinde ortaya \u00e7\u0131k\u0131yor.<\/p>\n<p>\u00d6ncelikle burada bir insafs\u0131zl\u0131k var. 2001 krizinden bu \u00fclkeyi \u00e7\u0131karan kimdi? \u0130hracat\u00e7\u0131\u2026 Son 10 y\u0131lda kur bask\u0131s\u0131 alt\u0131nda, azalan k\u00e2r marjlar\u0131yla d\u0131\u015f sat\u0131m m\u00fccadelesi veren kimdi? \u0130hracat\u00e7\u0131\u2026 2008\u2019deki d\u00fcnya soygununun ard\u0131ndan, 2009\u2019da daralan ihracat pazar\u0131na ve her \u015feye ra\u011fmen psikolojik s\u0131n\u0131r olan 100 milyar dolar s\u0131n\u0131r\u0131n\u0131 ge\u00e7en kimdi? \u0130hracat\u00e7\u0131\u2026 \u00d6nce adama \u2018bir dur\u2019 derler.<\/p>\n<p>Sonra da ard\u0131ndan sorarlar: Ger\u00e7ekten elin o\u011flunun nas\u0131l satt\u0131\u011f\u0131n\u0131 biliyor musun? El cevap: Hay\u0131r, bilmiyorsun ve anla\u015f\u0131lan o ki laf olsun diye pop\u00fclizm yap\u0131yorsun. Birileri Zafer \u00c7a\u011flayan\u2019a Galatasaray\u2019\u0131n UEFA Kupas\u0131\u2019n\u0131 ve S\u00fcper Kupa\u2019y\u0131 Fatih Terim\u2019in verdi\u011fi gazla kazanmad\u0131\u011f\u0131n\u0131 anlatmal\u0131.<\/p>\n<p>\u00c7\u00fcnk\u00fc motivasyon ancak, gerekli \u00e7al\u0131\u015fmalar\u0131 yapt\u0131ktan sonra, en son noktada i\u015fe yaracak psikolojik bir unsurdur. O zaman ben de Ekonomi Bakan\u0131\u00a0 \u00c7a\u011flayan\u2019\u0131n nezdinde baz\u0131 sorular\u0131 y\u00f6netime y\u00f6nelteyim:<\/p>\n<p>T\u00fcrkiye\u2019nin \u00fcretim g\u00fcc\u00fc a\u00e7\u0131s\u0131ndan avantajl\u0131 sekt\u00f6rlerinin hangileri oldu\u011funu, katma de\u011fer yaratmak ad\u0131na neler yapmas\u0131 gerekti\u011fini biliyor musunuz? Bu konuda laf \u00fcretmek d\u0131\u015f\u0131nda ne yapt\u0131n\u0131z?<\/p>\n<p>A\u00e7\u0131klad\u0131\u011f\u0131n\u0131zda reel sekt\u00f6r\u00fcn bile b\u0131y\u0131k alt\u0131ndan g\u00fcld\u00fc\u011f\u00fc ger\u00e7ek\u00e7i olmayan bir sanayi envanteri sonras\u0131nda hangi stratejik eylem plan\u0131n\u0131 hayata ge\u00e7irdiniz? Verilen kredilerin takibini yapt\u0131n\u0131z m\u0131? Bu paralar\u0131n ger\u00e7ekten firmalar\u0131n kendisini geli\u015ftirmek i\u00e7in mi, yoksa kamuya olan bor\u00e7lar\u0131n\u0131 \u00f6demek i\u00e7in mi kullan\u0131ld\u0131\u011f\u0131 ger\u00e7e\u011fini saptad\u0131n\u0131z m\u0131?<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3758575112\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Mesela \u0130srail, G\u00fcney Kore, \u00c7in, Japonya gibi \u00fclkelerin, \u00fclke mamullerini pazarlayan kamu kurumlar\u0131 oldu\u011funu biliyor musunuz? Rakiplerinin \u00e7ok \u00fczerinde maliyetlerle imalat yapmak zorunda kalan \u00fcreticinin, rakiplerinin enerjiden finansmana kendi devletleri taraf\u0131ndan s\u00fcbvanse edildi\u011finden haberdar m\u0131s\u0131n\u0131z?<\/p>\n<p>\u2018Amerika pazar\u0131na girin\u2019 diyor. Sadece oraya de\u011fil, herhangi bir pazara giri\u015fte, pazar\u0131n yap\u0131s\u0131, t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131, rekabet g\u00fcc\u00fc ve sizin arz etti\u011finiz \u00fcr\u00fcn\u00fcn do\u011fru orant\u0131l\u0131 sonu\u00e7lar verdi\u011fini biliyor musunuz?<\/p>\n<p>Mesela gelece\u011fe y\u00f6nelik \u00f6ncelikli sekt\u00f6rlerinizi saptad\u0131n\u0131z ve bu konuda e\u011fitimden yap\u0131lanmaya kadar gerekli alt yap\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 hayata ge\u00e7irdiniz mi? \u0130hracat\u0131n i\u00e7indeki ithalat katk\u0131 oran\u0131n\u0131 ciddiye almay\u0131 d\u00fc\u015f\u00fcn\u00fcyor musunuz? D\u0131\u015f ticaretin bir de ithalat aya\u011f\u0131 oldu\u011funun ne zaman fark\u0131na varacaks\u0131n\u0131z?<\/p>\n<p>Mesela \u0130srail\u2019deki kibutzlar\u0131, \u00c7in\u2019deki d\u00fcnya sipari\u015f listesini takip eden y\u00f6ntemleri incelediniz mi? Atat\u00fcrk\u2019\u00fcn d\u0131\u015f ticaret fazlas\u0131 verilmesini sa\u011flayan, \u00fcretim, \u00fcretim g\u00fcc\u00fc, potansiyel ve finansman zincirinden olu\u015fan Milli Kalk\u0131nma Projesi\u2019nin felsefesinden haberdar m\u0131s\u0131n\u0131z?<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-1672377747\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>\u0130ngiliz Ba\u015fbakan\u0131\u2019n\u0131n zaman\u0131nda gelip, bir i\u00e7ki firmas\u0131 ad\u0131na resmen Say\u0131n Ba\u015fbakan\u2019dan imtiyaz isteyen tavr\u0131ndan ders \u00e7\u0131kard\u0131n\u0131z m\u0131? \u00d6zele\u015ftirmelerden ihalelere yanda\u015flara de\u011fil de adil bir bi\u00e7imde t\u00fcm \u00fcreticilere a\u00e7\u0131k sistem hakk\u0131nda bilginiz var m\u0131?<\/p>\n<p>Al\u0131\u015fveri\u015f merkezlerinde, \u00f6zellikle s\u00fcpermarketlerde raftan ithalat yap\u0131ld\u0131\u011f\u0131n\u0131 biliyor musunuz? B\u00fcy\u00fck bir i\u015ftahla do\u011frudan yabanc\u0131 sermaye olarak kabul etti\u011finiz bu sekt\u00f6rde, dengeyi tersine \u00e7evirip yurtd\u0131\u015f\u0131nda al\u0131\u015fveri\u015f merkezleri organize etmek gibi projeleriniz oldu mu?<\/p>\n<p>Bu \u00f6rnekleri ve gerek\u00e7eleri o kadar \u00e7o\u011faltabilirim ki, Ekonomi Bakan\u0131 Zafer \u00c7a\u011flayan\u2019\u0131n da akl\u0131 kar\u0131\u015f\u0131r. Ho\u015f anlad\u0131\u011f\u0131m kadar\u0131yla Bakan \u00c7a\u011flayan\u2019\u0131n zaten akl\u0131 kar\u0131\u015fm\u0131\u015f. \u00c7\u00fcnk\u00fc Ankara Sanayi Odas\u0131 Ba\u015fkan\u0131 iken farkl\u0131 konu\u015fuyordu. Biz en iyisi Zafer \u00c7a\u011flayan\u2019\u0131 bakanl\u0131ktan ba\u011f\u0131\u015flay\u0131p, bir s\u00fcreli\u011fine ihracat\u00e7\u0131 bir firmaya stajyer olarak yollayal\u0131m. Belki o zaman haf\u0131zas\u0131 yerine gelir.<\/p>\n<p>Eminim ki o g\u00fcn \u00f6n\u00fcn\u00fc arkas\u0131n\u0131 d\u00fc\u015f\u00fcnmeden sarf etti\u011fi \u015fu laf\u0131n\u0131 tekrar d\u00fc\u015f\u00fcnecektir: \u201cElin o\u011flu nas\u0131l sat\u0131yorsa\u2026\u201d<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ekonomi Bakan\u0131 Zafer \u00c7a\u011flayan Amerika\u2019daki temaslar\u0131 \u00e7er\u00e7evesinde ihracat\u00e7\u0131lara y\u00fcklendi. Ciddi bir bilin\u00e7 de\u011fi\u015fimi ya\u015famalar\u0131 gerekti\u011fini ve mesela Amerikan pazar\u0131na girmeleri laz\u0131m geldi\u011fini s\u00f6yledi. Elbette hakl\u0131&hellip;<\/p>\n","protected":false},"author":5,"featured_media":899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/4083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=4083"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/4083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/899"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=4083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=4083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=4083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}