{"id":40560,"date":"2015-08-05T00:08:49","date_gmt":"2015-08-04T21:08:49","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=40560"},"modified":"2015-08-05T13:04:25","modified_gmt":"2015-08-05T10:04:25","slug":"ekonomide-fetret-devri-ve-markalasma","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/ekonomide-fetret-devri-ve-markalasma\/","title":{"rendered":"\u00c7etin \u00dcnsalan &#8211; Ekonomide fetret devri ve markala\u015fma"},"content":{"rendered":"<p><em><strong>T\u00fcrkiye\u2019de bug\u00fcn g\u00f6stermelik de olsa, yap\u0131sal reformlar\u0131n, reel sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn g\u00fcndeme geldi\u011fi bir s\u00fcre\u00e7te bir tart\u0131\u015fmay\u0131 ba\u015flatmam\u0131z gerekiyor. Katma de\u011fer elde etmenin salt yolu olarak g\u00f6r\u00fclen markala\u015fma ve markal\u0131 \u00fcr\u00fcnlerin \u00f6n\u00fcm\u00fczdeki en az 10 y\u0131ll\u0131k s\u00fcre\u00e7te \u015fans\u0131 nedir?<\/strong><\/em><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-1113910986\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>&nbsp;<\/p>\n<p>D\u00fcnya ekonomisinin h\u0131zla daralmaya gitti\u011fi, petrol fiyatlar\u0131ndaki siyasal olarak ba\u015flayan ama ekonomik sonu\u00e7lar do\u011furan daralmay\u0131 dikkat ald\u0131\u011f\u0131n\u0131zda, Avrupa Birli\u011fi\u2019nin notunun d\u00fc\u015fmesinde \u0130ngiltere ve Fransa ekonomilerinin yans\u0131mas\u0131 oldu\u011fu a\u00e7\u0131klamas\u0131na bakt\u0131\u011f\u0131n\u0131zda, krizden bu yana \u0130zlanda ve K\u0131br\u0131s Rum Kesimi\u2019ni takiben Yunanistan\u2019\u0131n ard\u0131ndan Porto Riko\u2019nun iflas a\u015famas\u0131na geldi\u011fi dikkate al\u0131nd\u0131\u011f\u0131nda, bunlar ya\u015fanacaklar\u0131n habercisi gibi\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Ekonomide bir s\u0131k\u0131nt\u0131 olaca\u011f\u0131, yani ikinci bir b\u00fcy\u00fck dip dalgas\u0131n\u0131n d\u00fcnya ekonomisine hakim olaca\u011f\u0131 \u00e7ok net g\u00f6r\u00fcl\u00fcyor. Nitekim FED Ba\u015fkan\u0131 Yellen da \u2018biz bir krizi \u00f6nleyemeyiz, sadece etkisini azaltabiliriz\u2019 a\u00e7\u0131klamas\u0131yla bunu ortaya koydu. Zaten \u00fcretimi g\u00f6z ard\u0131 eden ve finansal piyasalar \u00fczerinden sanal de\u011ferlerle b\u00fcy\u00fcmeyi d\u00fcstur edinen bir modelin daha ba\u015fka bir sonu\u00e7 vermesi m\u00fcmk\u00fcn de\u011fildi.<\/p>\n<p>&nbsp;<\/p>\n<p>2008 krizinde d\u00fcnyada \u00fcretimle elde edilen b\u00fcy\u00fckl\u00fck 66 trilyon dolar iken, t\u00fcrev piyasalar\u0131n lokomotif oldu\u011fu sanal ekonominin b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 660 trilyon dolar oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrseniz, bu iflas\u0131n d\u00fcnya \u00e7ap\u0131nda ka\u00e7\u0131n\u0131lmaz oldu\u011funu ve etkilerinin daha uzun s\u00fcre devam edece\u011fini \u00f6ng\u00f6rebilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<p>\u015eimdilik g\u00fcndeme gelen iflaslar fragman gibi\u2026 Bug\u00fcn d\u00fczelme trendinde oldu\u011fu belirtilen Amerikan ekonomisinin dahi \u00e7ok sa\u011fl\u0131kl\u0131 olmad\u0131\u011f\u0131, \u00c7in\u2019in d\u00fcnyadaki daralmaya paralel nas\u0131l sendeledi\u011fi, Rusya ve enerji kaynakl\u0131 ge\u00e7inen \u00fclkelerin fiyatlarla birlikte nas\u0131l salland\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>&nbsp;<\/p>\n<p>O zaman \u015fu \u00e7ok net ki, d\u00fcnya \u00f6n\u00fcm\u00fczdeki d\u00f6nemde ekonomide sorunlu bir fetret devri ya\u015fayacak. Peki b\u00f6ylesi bir d\u00f6nemde T\u00fcrkiye sadece markala\u015fmaya para yat\u0131rarak yol alabilir mi? Aksine bu tip bir konjonkt\u00fcrde d\u00fcnyada sadece ucuz \u00fcr\u00fcnlerle, fonksiyonel \u00fcr\u00fcnlerin \u015fans\u0131 var.<\/p>\n<p>&nbsp;<\/p>\n<p>\u015eimdi yeni raporlar yay\u0131nlan\u0131yor ve kolay paraya al\u0131\u015fm\u0131\u015f T\u00fcrkiye\u2019yi bir noktaya \u00e7ekmenin reklam\u0131 yap\u0131l\u0131yor. \u201cBaker &amp; McKenzie K\u00fcresel Mali \u0130\u015flemler Tahmin Raporu\u2019na g\u00f6re T\u00fcrkiye\u2019de artarak devam eden halka arzlar 2018\u2019de zirve yapacak ve d\u00fcnya genelinde birle\u015fme, sat\u0131n alma, halka arzlar artarak devam edecek.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>B\u00f6ylesi d\u00f6nemlerde birle\u015fme sermaye g\u00fcc\u00fc olan\u0131n di\u011ferini yutmas\u0131na ya da zararlar\u0131n ihalesine, sat\u0131nalma pazar devrine, halka arz da k\u00fcresel soygunun zarar\u0131n\u0131 finanse etmenin faturas\u0131n\u0131 \u00fcstlenmeye yarar.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2847528386\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>&nbsp;<\/p>\n<p>Meseleye salt para olarak bakt\u0131\u011f\u0131n\u0131zda ba\u015far\u0131l\u0131 ama sermayesi yetersiz firmalar\u0131m\u0131z\u0131n, sermaye art\u0131r\u0131mlar\u0131yla ele ge\u00e7irilmesi, i\u015f yapmayacak markalar\u0131n g\u00fczel paralara sat\u0131n al\u0131nmas\u0131 riskini ta\u015f\u0131yoruz. Halka arz ad\u0131 alt\u0131nda yap\u0131lacak soygundan bahsetmiyorum bile\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>T\u00fcrkiye\u2019de \u00f6ne \u00e7\u0131kan ne? Katma de\u011ferli \u00fcretimlerle markala\u015fal\u0131m. Prensip olarak evet ama\u2026 B\u00f6ylesi bir s\u00fcre\u00e7te bu i\u015fe para harcamak, elde avu\u00e7takini da\u011f\u0131tmaktan ba\u015fka bir i\u015fe yaramaz. \u00c7in\u2019in T\u00fcrkiye gibi bir pazarda, bat\u0131l\u0131n\u0131n terk etti\u011fi bankalara talip olmas\u0131, gelecekte ucuz \u00fcr\u00fcnleri finanse edecek yeni bir bor\u00e7 kap\u0131s\u0131n\u0131n habercisidir. \u00c7in ad\u0131na da, bat\u0131l\u0131 firma ad\u0131na da do\u011fru, bizim i\u00e7in tehlikeli bir karard\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00d6te yanda biz ne yap\u0131yoruz? \u00dcreticimizin kemiklerinin k\u0131r\u0131lmas\u0131 bir yana, \u00e7ok iyi niyetli d\u00fc\u015f\u00fcnsek bile var\u0131 yo\u011fu markala\u015fmaya harcamak i\u00e7in ortaya koyuyoruz. San\u0131yoruz ki \u00e7ok tan\u0131t\u0131m yap\u0131nca marka olursun.<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00fcnyada batt\u0131 denilen Amerika\u2019n\u0131n cismin \u0131\u015f\u0131nlanmas\u0131, lazer teknolojileri ve iktisadi devrim niteli\u011finde sonu\u00e7 do\u011furacak elektri\u011fin kablosuz iletimi konular\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir ortamda, biz d\u00fcnya pazar\u0131nda hi\u00e7bir \u015fey de\u011fi\u015fmemi\u015f gibi yol alamay\u0131z.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-1374469291\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>&nbsp;<\/p>\n<p>T\u00fcrkiye\u2019nin mutlaka planl\u0131 bir ekonomi dahilinde fonksiyonel, i\u015flevsel ve yarat\u0131c\u0131 \u00fcr\u00fcnlere, sekt\u00f6rlere yat\u0131r\u0131m yapmas\u0131, taban\u0131na da yaz\u0131l\u0131m ve bili\u015fimi koymas\u0131 gerekir.<\/p>\n<p>&nbsp;<\/p>\n<p>Markala\u015fma sevdas\u0131ndan k\u0131sa s\u00fcre i\u00e7inde vazge\u00e7er ve do\u011fru i\u015fler yaparsak, \u00c7in\u2019in rekabeti g\u00fc\u00e7, \u00f6l\u00e7ek ekonomisi sonucu elde edilen ucuz \u00fcr\u00fcnlerle yeni ekonomik d\u00fczende pazar yaratma tuza\u011f\u0131ndan kurtulur, markal\u0131 \u00fcr\u00fcnlerin alan kaybetti\u011fi ko\u015fullarda da patinaj yapmay\u0131z.<\/p>\n<p>&nbsp;<\/p>\n<p>E\u011fer yol haritam\u0131z\u0131 belirler, bu do\u011frultuda fonksiyonel \u00fcr\u00fcnlerle pazara girer; marka pe\u015finde ko\u015fmak yerine yenilikler sunabilir ve artan kapasitemizi de, bir di\u011fer y\u00fckselece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm \u00f6zel markal\u0131 \u00fcr\u00fcnler (private label) pazar\u0131nda kullan\u0131rsak, bir \u00e7\u0131k\u0131\u015f yolu bulabiliriz.<\/p>\n<p>&nbsp;<\/p>\n<p>\u015e\u00fcphesiz bu arada istihdam yaratan sekt\u00f6rlerimizi g\u00f6z ard\u0131 etmeden, ama g\u00f6mlekse \u015f\u0131k ve sa\u011flam, \u00e7anta ise birka\u00e7 sene kullanmaya m\u00fcsait modeller gibi \u00f6zellikleri g\u00f6zeterek, t\u00fcketicinin faydas\u0131n\u0131 esas alan stratejiler belirlemeli, bir tarafta ana yan sanayi bulu\u015fmalar\u0131yla teknolojik at\u0131l\u0131m yollar\u0131n\u0131 ortaya koymal\u0131, yerli \u00fcretimi i\u00e7eride ger\u00e7ekten te\u015fvik ederek, ayr\u0131ca yurtd\u0131\u015f\u0131ndan pay kapmal\u0131y\u0131z.<\/p>\n<p>&nbsp;<\/p>\n<p>Bununla birlikte tar\u0131mdan sanayiye her alanda teknolojisini kendimizin yarataca\u011f\u0131 i\u015flerle yar\u0131na haz\u0131rl\u0131k yapmal\u0131y\u0131z. Bu yolla gelece\u011fin pazar\u0131nda katma de\u011fer elde edebilir, marka pe\u015finde ko\u015fmak yerine fonksiyonel ve nitelikli \u00fcr\u00fcnlerle d\u00fcnyada ad\u0131m\u0131z\u0131 duyurabilirsek ve istedi\u011fimiz pay\u0131 al\u0131rsak, merak etmeyin s\u00fcrecin sonunda zaten markalara sahip olmu\u015f bi\u00e7imde bu t\u00fcnelden \u00e7\u0131kar\u0131z.<\/p>\n<p>&nbsp;<\/p>\n<p>Aksi takdirde markaya yat\u0131r\u0131m yapmak ad\u0131na, d\u00fcnyada ortalama 10 y\u0131l kar\u015f\u0131l\u0131\u011f\u0131 olmayacak bir pazarda yine vakit kaybederiz. Biz marka oldu\u011fumuzu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde ise birileri bize cep telefonumuzdan kont\u00f6rle elektrik g\u00f6nderir; biz de yine ayn\u0131 \u015feyi konu\u015furuz: Katma de\u011ferli \u00fcretimler yapmak \u015fart.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de bug\u00fcn g\u00f6stermelik de olsa, yap\u0131sal reformlar\u0131n, reel sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn g\u00fcndeme geldi\u011fi bir s\u00fcre\u00e7te bir tart\u0131\u015fmay\u0131 ba\u015flatmam\u0131z gerekiyor. Katma de\u011fer elde etmenin salt yolu olarak&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[904,808,801],"class_list":["post-40560","post","type-post","status-publish","format-standard","hentry","category-tumyazilar","tag-cetin-unsalan-yazilari","tag-ekonomi-makaleleri","tag-ekonomi-yazarlari-listesi"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/40560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=40560"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/40560\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=40560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=40560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=40560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}