{"id":25700,"date":"2013-06-15T09:09:03","date_gmt":"2013-06-15T07:09:03","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=25700"},"modified":"2013-06-15T09:09:20","modified_gmt":"2013-06-15T07:09:20","slug":"turkiyenin-itibar-derecesi","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/turkiyenin-itibar-derecesi\/","title":{"rendered":"T\u00fcrkiye\u2019nin \u0130tibar Derecesi"},"content":{"rendered":"
\u0130\u015f idaresinde, \u015firketlerin \u00fc\u00e7 t\u00fcr itibar\u0131ndan ya da imaj\u0131ndan bahsedilir.<\/p>\n
Birincisi, kurumsal; ikincisi, marka; \u00fc\u00e7\u00fcnc\u00fcs\u00fc de \u00fcr\u00fcn imajlar\u0131d\u0131r. Benzeri bir imaj\/itibar irdelemesi \u00fclkeler i\u00e7in de yap\u0131labilir. Bir \u00fclkede demokrasinin varl\u0131\u011f\u0131 en \u00f6nemli kurumsal itibar k\u0131stas\u0131d\u0131r. Di\u011fer \u00f6nemli itibar k\u0131staslar\u0131 aras\u0131nda, hukukun \u00fcst\u00fcnl\u00fc\u011f\u00fc, insan haklar\u0131na sayg\u0131 ve \u00f6zg\u00fcrl\u00fckler gelir. \u00dclkenin \u201c\u0130tibar Derecesi\u201dnin (Credit Rating) tespitinde iktisadi-mali kriterler yan\u0131nda kurumsal itibar\u0131 da g\u00f6z \u00f6n\u00fcnde tutulur.<\/p>\n