{"id":22759,"date":"2013-01-31T07:25:04","date_gmt":"2013-01-31T05:25:04","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=22759"},"modified":"2013-01-31T07:31:16","modified_gmt":"2013-01-31T05:31:16","slug":"tok-satici-pazara-iner-mi","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/tok-satici-pazara-iner-mi\/","title":{"rendered":"Tok Sat\u0131c\u0131 Pazara \u0130ner mi?"},"content":{"rendered":"<p>Bir \u015firket d\u00fc\u015f\u00fcn\u00fcn\u2026 Son derece b\u00fcy\u00fck bir sermaye yap\u0131s\u0131na sahip. Ayr\u0131ca kanunlar \u00f6ylesine onu tan\u0131ml\u0131yor ve yetkilendiriyor ki, faaliyet g\u00f6sterdi\u011fi sahada neredeyse tek belirleyici durumda\u2026<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3919736523\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Hatta foto\u011fraf\u0131 biraz daha geni\u015fletelim. Faaliyet g\u00f6sterdi\u011fi sahada ta\u015feron kullan\u0131yor ve tek belirleyici oldu\u011fu i\u00e7in, buradan\u00a0da ciddi avantajlar sa\u011fl\u0131yor. Yani daha \u00f6nce serbest piyasa sistemi i\u00e7erisinde geli\u015fen sistem, o \u015firketin tekel niteli\u011finde dominant bask\u0131s\u0131na muhatap kal\u0131yor.<\/p>\n<p>Malzeme fiyatlar\u0131ndan, rayi\u00e7 bedellere kadar her \u015feyiyle oynamas\u0131 m\u00fcmk\u00fcn. \u00c7\u00fcnk\u00fc neredeyse s\u00fcre\u00e7 i\u00e7inde \u015firket, piyasan\u0131n tek belirleyicisi oluyor. \u00dclkenin her yerinde bir talimat\u0131yla faaliyet sahas\u0131n\u0131 kendi \u015fartlar\u0131na uygun hale getiriyor.<\/p>\n<p>Peki \u015fimdi kritik soru \u015fu: B\u00f6yle bir \u015firketin \u00fcr\u00fcnlerini satmas\u0131 i\u00e7in kampanya yapmaya ihtiyac\u0131 var m\u0131? E\u011fer\u00a0yap\u0131yorsa iki alternatif g\u00fcndeme gelir. Ya gerekli ara\u015ft\u0131rmalar\u0131 yapmadan, ihtiyac\u0131n \u00e7ok \u00fczerinde imalat yapm\u0131\u015ft\u0131r ya da \u00e7ok ciddi d\u0131\u015f bor\u00e7lanmaya gitmi\u015ftir ve elindeki \u00fcr\u00fcnleri bir an \u00f6nce talep ile bulu\u015fturmas\u0131 zorunlulu\u011fu vard\u0131r.<\/p>\n<p>Bu kadar \u00f6nemli olanaklara sahip iken hangisini yapm\u0131\u015f olursa olsun ciddi bir hata ve a\u00e7maz s\u00f6z konusudur. Sonu\u00e7 ka\u00e7\u0131n\u0131lmazd\u0131r. Son derece l\u00fcks ma\u011fazalarda, mal\u0131n\u0131 elini \u00f6pene satacak bu \u015firket, acil finansman ihtiyac\u0131 ya da stok eritimi i\u00e7in mal\u0131n\u0131n semt pazar\u0131na dahi inmesine izin verir.<\/p>\n<p>Olduk olmad\u0131k kampanyalar ba\u015flat\u0131r. Elindekini bir an \u00f6nce elden \u00e7\u0131kararak rahatlama aray\u0131\u015f\u0131na girer. Bir detay daha, b\u00f6ylesine hakim bir \u015firketin ya sosyal d\u00fcrt\u00fclerle hareket ediyor olmas\u0131 ya da Rekabet Kurumu taraf\u0131ndan b\u00f6l\u00fcnme talebiyle kar\u015f\u0131 kar\u015f\u0131ya kalmas\u0131 gerekir. Sosyallik olmad\u0131\u011f\u0131 ger\u00e7ekle\u015fmelerden g\u00f6r\u00fcl\u00fcyor.Bizde herkes bas\u0131ndan g\u00f6rd\u00fc\u011f\u00fc kadar\u0131yla konu\u015ftu\u011fu i\u00e7in, detay\u0131 takip etmiyor.<\/p>\n<p>\u015eimdi T\u00fcrkiye\u2019nin ta\u015feronlar patronu TOK\u0130, elindeki projeler i\u00e7in yurt sath\u0131nda kampanya ba\u015flatt\u0131\u011f\u0131n\u0131 duyurdu. \u0130\u015fte bazen sadece \u2018b\u00fcy\u00fck d\u00fc\u015f\u00fcnmek\u2019 zarara neden olabiliyor. Pek de bilmedi\u011finiz bir detay\u0131 aktaray\u0131m. Zaman\u0131nda ilgili b\u00fcrokrattan toplu konut projeleri ile ilgili bir \u00e7al\u0131\u015fma istenir.<\/p>\n<p>Hesap kitap yap\u0131l\u0131r ve 100 bin konutluk bir hamle ile i\u015f projelendirilir. Sonra bu hesaplar \u2018b\u00fcy\u00fck d\u00fc\u015f\u00fcn\u2019 diye \u00f6n\u00fcne at\u0131l\u0131r ve o da be\u015f ile \u00e7arpar. Ard\u0131ndan ne mi olur? G\u00f6md\u00fck\u00e7e g\u00f6mer d\u0131\u015f finansman\u0131 topra\u011fa\u2026 L\u00fcks konutlar\u0131 satay\u0131m derken, insanlara kalite a\u00e7\u0131s\u0131ndan \u015fikayetlerin y\u00fckseldi\u011fi bir hizmet sunar.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-605106972\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Hatta i\u015f o kadar \u00e7\u0131\u011fr\u0131ndan \u00e7\u0131kar ki, bir\u00e7ok ilde yap\u0131lan projelerin, o ilin ihtiyac\u0131n\u0131n kat be kat \u00fcst\u00fcnde oldu\u011fu anla\u015f\u0131l\u0131r. Sonra i\u00e7te al\u0131c\u0131 bulamay\u0131nca yurtd\u0131\u015f\u0131nda ya\u015fayanlara sat\u0131\u015f hakk\u0131 g\u00fcndeme gelir. Kanun emrindedir ya, o i\u015f de hallolur.<\/p>\n<p>Fakat yetinmez, yetinemez. Eldeki stoklar\u0131n eritilmesi gerekiyordur. Her sene oldu\u011fu gibi yine kampanyal\u0131 sat\u0131\u015fa giri\u015fir. Gariptir kampanyaya dahil olanlar i\u00e7inde, T\u00fcrkiye\u2019nin ilk kentsel d\u00f6n\u00fc\u015f\u00fcm fiyaskosu olan TOK\u0130 Do\u011fanbey Konutlar\u0131\u2019ndan da 120 bin TL\u2019ye sat\u0131l\u0131k daireler vard\u0131r.<\/p>\n<p>Adama sen \u00f6nce \u2018buradaki insanlar\u0131n haklar\u0131n\u0131 ver, olmad\u0131k masraflarla ve onlar\u0131n arazinden a\u015f\u0131rd\u0131\u011f\u0131n ekstra konutlarla \u00e7\u0131kan maliyeti talep etmekten vazge\u00e7\u2019 demek geliyor. \u0130nsanlara neden zorla \u00f6l\u00fcm ferman\u0131 gibi ilk anla\u015fmada olmayan \u015fartlar\u0131 i\u00e7eren belgeler imzalat\u0131l\u0131yor? \u00d6nce bunun yan\u0131t\u0131n\u0131 ver. Merakl\u0131s\u0131na adres vereyim: <a href=\"http:\/\/www.tokidoganbey.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">www.tokidoganbey.com<\/a> sitesini inceleyin ve dram\u0131 g\u00f6r\u00fcn.<\/p>\n<p>Ne diyorduk? D\u00f6nelim ba\u015fa: Madem tok sat\u0131c\u0131s\u0131n, neden mal\u0131 pazara d\u00f6k\u00fcyorsun? Madem t\u00f6renlerle anahtar teslim ediyorsun, neden insanlar evlerine giremiyor? Yan\u0131t? Buras\u0131 T\u00fcrkiye\u2026 Sorgu sual olmaz.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2278280173\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>cetinunsalan@yahoo.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir \u015firket d\u00fc\u015f\u00fcn\u00fcn\u2026 Son derece b\u00fcy\u00fck bir sermaye yap\u0131s\u0131na sahip. Ayr\u0131ca kanunlar \u00f6ylesine onu tan\u0131ml\u0131yor ve yetkilendiriyor ki, faaliyet g\u00f6sterdi\u011fi sahada neredeyse tek belirleyici durumda\u2026&hellip;<\/p>\n","protected":false},"author":5,"featured_media":14653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/22759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=22759"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/22759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/14653"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=22759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=22759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=22759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}