{"id":20970,"date":"2012-11-05T09:40:08","date_gmt":"2012-11-05T07:40:08","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=20970"},"modified":"2012-11-05T09:40:15","modified_gmt":"2012-11-05T07:40:15","slug":"izindeyiz-yanlis-anlasilirsa","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/izindeyiz-yanlis-anlasilirsa\/","title":{"rendered":"&#8216;\u0130zindeyiz&#8217; Yanl\u0131\u015f Anla\u015f\u0131l\u0131rsa"},"content":{"rendered":"<p>\u2018Bir tek \u015feye ihtiyac\u0131m\u0131z var. O da \u00e7ok \u00e7al\u0131\u015fmak\u2019 diyen bir Ata\u2019n\u0131n \u00e7ocuklar\u0131 olarak yere g\u00f6\u011fe \u2018izindeyiz\u2019 yaz\u0131p, sonra da koca koca laflarla yap\u0131lan\u0131 savunup, izinde olmay\u0131 da yanl\u0131\u015f anlay\u0131p, k\u00f6\u015fe d\u00f6nmeye u\u011fra\u015f\u0131nca, i\u015fte bir millet b\u00f6yle g\u0131rtla\u011f\u0131na kadar borca bat\u0131yor.<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3827905214\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Kimi zaman talih oyunlar\u0131 pe\u015finde, kimi zaman \u015fark kurnazl\u0131\u011f\u0131yla vurgun hevesinde, k\u00e2h k\u00f6m\u00fcr kar\u015f\u0131l\u0131\u011f\u0131nda, k\u00e2h bankamatik kadro geldi\u011fimiz nokta bu. Herkes di\u011ferleri \u00e7al\u0131\u015fs\u0131n, kendisi avantadan para kazans\u0131n tela\u015f\u0131nda.<\/p>\n<p>\u00c7ok \u00e7al\u0131\u015fana \u2018keriz\u2019 muamelesi yapan bir toplumun, sonu\u00e7ta t\u00fcketime dayan\u0131p refaha ula\u015ft\u0131\u011f\u0131n\u0131 zannetmesinden daha do\u011fal ne olabilir ki? Oysa izinde olmas\u0131 gerekenler yok canlar\u0131yla, demir kumbaralara biriktirdikleriyle ve \u00e7ok \u00e7al\u0131\u015farak bir \u00fclke yarat\u0131lar.<\/p>\n<p>Peki ya \u015fimdi? Su\u00e7 sadece yan gelip yatanda de\u011fil. \u00d6ylesine b\u00fcy\u00fck bir beyin y\u0131kama s\u00f6z konusu ki, \u00e7al\u0131\u015fmadan kazanmak, paray\u0131 para ile bulmak bu memleketin insanlar\u0131n\u0131n beynine \u2018global ekonomi\u2019nin bir gere\u011fi imi\u015f gibi kaz\u0131nd\u0131. Ama o globalle\u015fen ekonomi ka\u011f\u0131tlar \u00fczerine kurdu\u011fu saadeti, kumar masas\u0131nda 2008 y\u0131l\u0131nda kaybetti.<\/p>\n<p>Bug\u00fcnlerde televizyon ekranlar\u0131nda bir reklam d\u00f6n\u00fcyor. Bir sigorta \u015firketine ait\u2026 \u00dcstelik \u2018izindeyiz\u2019 g\u00fcnlerinin de\u011ferini \u00e7ok iyi bilmesi gereken bir kurulu\u015fa\u2026 Daha \u00f6nceki reklam filmleri ile g\u00f6\u011fs\u00fcm\u00fc kabartan bu kurulu\u015f \u2018bu sefer olmad\u0131\u2019 dedirtti.<\/p>\n<p>Reklam bir anaokulu g\u00f6sterisinde ge\u00e7iyor. Meslekler ge\u00e7idinde \u00e7ocuklar tek tek \u00f6ne \u00e7\u0131k\u0131p, b\u00fcy\u00fcy\u00fcnce ne olacaklar\u0131n\u0131 s\u00f6yl\u00fcyorlar. Doktor, astronot, anne olaca\u011f\u0131n\u0131 s\u00f6yleyenin ard\u0131ndan 21. y\u00fczy\u0131l\u0131n tikisi g\u00f6r\u00fcn\u00fcm\u00fcnde bir evlat gelip \u015fu s\u00f6zleri s\u00f6yl\u00fcyor:<\/p>\n<p>\u201cBen b\u00fcy\u00fcy\u00fcnce emekli olaca\u011f\u0131m\u201d. Buraya kadar sorun yok, elbette T\u00fcrkiye\u2019de emekli olmak kolaysa\u2026 Ama as\u0131l s\u0131k\u0131nt\u0131l\u0131 s\u00f6zler bundan sonra geliyor: \u201c\u0130\u015fe gitmeden para kazanaca\u011f\u0131m, keyfime bakaca\u011f\u0131m.\u201d Ve t\u00fcm salon \u015fevkle aya\u011fa f\u0131rlay\u0131p, \u00e7ocu\u011fu alk\u0131\u015fl\u0131yor.<\/p>\n<p>Yani keyfine bakacak \u00e7ocu\u011fun ideali anne, doktor ya da astronottan daha k\u0131ymetli olacak ki, izleyici s\u0131ralar\u0131ndan ekstra tevecc\u00fch g\u00f6r\u00fcyor. Eminim ki, firma meseleyi b\u00f6yle d\u00fc\u015f\u00fcnerek, yani k\u00f6t\u00fc niyetle bunu yapmad\u0131. Bireysel emeklili\u011fi \u00f6zendirmenin bir yolu olarak g\u00f6rd\u00fc, lakin bu yeterli mi?<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-496400424\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Siz \u00e7ocuklar\u0131n oldu\u011fu bir reklam filminin en \u00e7ok \u00e7ocuklar taraf\u0131ndan seyredilece\u011fini bilmiyor musunuz? B\u00fcy\u00fckler zaten avanta pe\u015finde ko\u015fup, k\u00f6\u015feyi d\u00f6nme derdince oldu\u011fundan sorun yok. Fakat gelecek ku\u015faklara i\u015fe gitmeden para kazanman\u0131n m\u00fcmk\u00fcn oldu\u011funu \u00f6\u011fretmek sizce do\u011fru mu?<\/p>\n<p>Emeklili\u011fin, bir u\u011fra\u015f, \u00e7aba ve y\u0131llar\u0131 sair emek sonucunda kazan\u0131lan bir hak oldu\u011fu ger\u00e7e\u011fi ortadayken, bunu s\u00f6ylemez ve i\u015fe gitmeden keyfine bakacak nesillere mesaj yollarsan\u0131z, i\u015fte orada ay\u0131p etmi\u015f oluyorsunuz. Belki bu yakla\u015f\u0131m T\u00fcrkiye\u2019de bir\u00e7ok kuruma yak\u0131\u015fabilir. Hatta dikilmi\u015f elbise gibi \u00fczerine de oturabilir.<\/p>\n<p>Ama \u2018\u0130zinde\u2019 olunacak y\u0131llar\u0131 g\u00f6ren bir yap\u0131n\u0131n i\u015ftiraki olarak bu firman\u0131n, reklamlar\u0131nda daha \u00e7ok sorumluluk ta\u015f\u0131mas\u0131 gerekiyor. Elbette halen \u2018\u0130zinde\u2019 ise\u2026<\/p>\n<p><a href=\"mailto:cetinunsalan@yahoo.com\">cetinunsalan@yahoo.com<\/a><\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-1242606801\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Bir tek \u015feye ihtiyac\u0131m\u0131z var. O da \u00e7ok \u00e7al\u0131\u015fmak\u2019 diyen bir Ata\u2019n\u0131n \u00e7ocuklar\u0131 olarak yere g\u00f6\u011fe \u2018izindeyiz\u2019 yaz\u0131p, sonra da koca koca laflarla yap\u0131lan\u0131 savunup,&hellip;<\/p>\n","protected":false},"author":5,"featured_media":14653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/20970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=20970"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/20970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/14653"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=20970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=20970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=20970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}