{"id":14744,"date":"2012-04-28T08:25:03","date_gmt":"2012-04-28T06:25:03","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=14744"},"modified":"2012-04-28T08:25:16","modified_gmt":"2012-04-28T06:25:16","slug":"kehanet-tellalligi","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/kehanet-tellalligi\/","title":{"rendered":"Kehanet Tellall\u0131\u011f\u0131"},"content":{"rendered":"<p>Pazarlama, insan ihtiya\u00e7lar\u0131n\u0131 \u00fcr\u00fcne terc\u00fcme etme sanat\u0131d\u0131r. \u0130nsan ihtiya\u00e7lar\u0131 denince, benim akl\u0131ma hemen Maslow\u2019un \u201c\u0130htiya\u00e7lar Hiyerar\u015fisi\u201d tasnifi gelir.<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-915472081\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Maslow (Abraham H. Maslow 1908-1970, Amerikal\u0131 psikoloji profes\u00f6r\u00fc) insan ihtiya\u00e7lar\u0131n\u0131 5 kademede toplam\u0131\u015ft\u0131r. Birinci kademede temel ihtiya\u00e7lar vard\u0131r. Bunlar tahmin edece\u011finiz gibi ya\u015famla ilgili fizyolojik olanlard\u0131r. Bundan sonra s\u0131ras\u0131yla \u201cg\u00fcvenlik\u201d, \u201csevgi, aidiyet ve sosyalle\u015fme\u201d, \u201citibar\u201d ve \u201ckendini ispatlama\u201d gelir. Bunlara pazarlama dilinde k\u00f6k (generic) ihtiya\u00e7lar denir. Her kademedeki k\u00f6k ihtiya\u00e7tan, tatmin edilmesi gereken onlarca \u201ct\u00fcrev\u201d ihtiya\u00e7 \u00e7\u0131kar. Pazarlamac\u0131lar, insan\u0131n kendi kendine tan\u0131mlayamad\u0131\u011f\u0131 bu t\u00fcrev ihtiya\u00e7lar\u0131 tan\u0131mlay\u0131p, buna g\u00f6re \u00fcr\u00fcn tasarlarlar. Teknolojik ke\u015fif ve icatlardan yararlanarak yap\u0131lan \u00fcr\u00fcn de\u011fi\u015fikliklerine \u201cinovasyon\u201d denir. \u0130novatif tasar\u0131m\u0131n, daha \u00f6nce tam olarak tatmin edilmeyen bir ihtiyac\u0131 gidermesi esast\u0131r. \u00dcr\u00fcnlerde yap\u0131lan her de\u011fi\u015fiklik, inovasyon de\u011fildir.<br \/>\n<strong><\/strong><\/p>\n<p><strong>FALCILIK VE KEHANET<br \/>\n<\/strong>Maslow\u2019un ikinci kademeye yerle\u015ftirdi\u011fi \u201ckendini g\u00fcvende hissetme\u201d ihtiyac\u0131n\u0131n t\u00fcrevlerinden biri \u201cgelece\u011fi \u00f6\u011frenme\u201d arzusudur. \u0130nsanlar, e\u011fer istikbalde ne olabilece\u011fini \u00f6\u011frenebilirlerse, ba\u015flar\u0131na gelebilecek tehlikeleri savu\u015fturabilir veya f\u0131rsatlar\u0131 yakalayabilir. Dolay\u0131s\u0131yla gelecek hakk\u0131nda \u00f6ng\u00f6r\u00fcs\u00fc olanlar\u0131n s\u00f6z ve yaz\u0131lar\u0131 her zaman m\u00fc\u015fteri bulur. Gelece\u011fi okuyanlar\u0131n en garipleri falc\u0131lard\u0131r. Bu sekt\u00f6r\u00fcn en babalar\u0131 ise iktisat\u00e7\u0131lar aras\u0131ndan \u00e7\u0131kar. T\u00fcketici, iktisat\u00e7\u0131dan k\u00e2hinlik bekler. S\u00f6yle bakal\u0131m dolar y\u0131l sonunda ka\u00e7 olur sorusu s\u0131k\u00e7a talep edilen bir bilgi \u00fcr\u00fcn\u00fcd\u00fcr. Ancak \u0130ktisat, h\u00fcz\u00fcnl\u00fc bir bilimdir. \u0130ktisat\u00e7\u0131n\u0131n makbul\u00fc de endi\u015feli g\u00f6zlerle ufka bakand\u0131r. Bunlar aras\u0131nda sivrilen k\u00e2hinlerin hepsi \u201ck\u0131yamet tellal\u0131\u201dd\u0131r. Her \u015fey eskisinden iyi olacak, merak etmeyin diyen iktisat\u00e7\u0131y\u0131 kimse ciddiye almaz.<\/p>\n<p>Yaz\u0131n\u0131n devam\u0131 i\u00e7in <strong><a href=\"http:\/\/www.hurriyet.com.tr\/yazarlar\/20437935.asp\" target=\"_blank\" data-wpel-link=\"external\" rel=\"nofollow external noopener\">TIKLAYINIZ.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlama, insan ihtiya\u00e7lar\u0131n\u0131 \u00fcr\u00fcne terc\u00fcme etme sanat\u0131d\u0131r. \u0130nsan ihtiya\u00e7lar\u0131 denince, benim akl\u0131ma hemen Maslow\u2019un \u201c\u0130htiya\u00e7lar Hiyerar\u015fisi\u201d tasnifi gelir. Maslow (Abraham H. Maslow 1908-1970, Amerikal\u0131 psikoloji&hellip;<\/p>\n","protected":false},"author":14,"featured_media":936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/14744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=14744"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/14744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=14744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=14744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=14744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}