{"id":1375,"date":"2011-06-12T10:00:01","date_gmt":"2011-06-12T07:00:01","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=1375"},"modified":"2011-06-13T20:21:02","modified_gmt":"2011-06-13T17:21:02","slug":"desa-2","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/desa-2\/","title":{"rendered":"Desa 2"},"content":{"rendered":"<p>31\/05 tarihinde Desa\u2019y\u0131 yazd\u0131\u011f\u0131mda \u0130MKB\u2019de 1,27-1,28 seviyesinden i\u015flem g\u00f6r\u00fcyordu.Desa haberleri gazetelerin ekonomi sayfalar\u0131na Pazar g\u00fcn\u00fc itibariyle d\u00fc\u015ft\u00fc. Ben bu yaz\u0131y\u0131 g\u00f6nderdi\u011fimde hissede hen\u00fcz bu Hberlerin yans\u0131mas\u0131n\u0131 g\u00f6remiyorduk ama; Cuma g\u00fcn\u00fc itibariyle hissenin kapan\u0131\u015f seviyesi 1,39 olarak ger\u00e7ekle\u015fti. \u015eimdi hafta sonu gazetelerin ekonomi sayfalar\u0131na d\u00fc\u015fen haberlere \u015f\u00f6yle bir g\u00f6z atal\u0131m.<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3103048423\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><strong>Demo ma\u011fazalara 2 milyon $ harcad\u0131<\/strong><strong> <\/strong><\/p>\n<p>Vitrine \u00e7\u0131kan \u00fcr\u00fcnler ile ma\u011faza konsepti aras\u0131ndaki uyumsuzlu\u011fun \u00f6n\u00fcne ge\u00e7mek i\u00e7in Yenibosna&#8217;daki merkeze 2 milyon dolar yat\u0131r\u0131mla bir te\u015fhir alan\u0131 yapan \u00c7elet, 3 farkl\u0131 ma\u011faza konseptini bir araya getirdi. Bu \u015fekilde \u00fcretimden \u00e7\u0131kan mal, ma\u011fazan\u0131n konseptine uygun olarak kombin edilip bu demo ma\u011fazalar\u0131n vitrinlerine koyuluyor, sonra da T\u00fcrkiye&#8217;deki 74 Desa ma\u011fazas\u0131nda birebir uygulan\u0131yor. \u00c7elet, &#8220;2-3 sezon sonraki koleksiyonumuzu da burada sergiliyoruz&#8221; diyor.<\/p>\n<p><strong>Mango l\u00fckse niyetlendi Desa&#8217;yla el s\u0131k\u0131\u015ft\u0131<\/strong><\/p>\n<p>D\u00fczce&#8217;deki fabrikalar\u0131n\u0131n tamamen Prada&#8217;ya \u00fcretim yapt\u0131\u011f\u0131n\u0131 dile getiren \u00c7elet, \u00f6zellikle uygun fiyata moda satan markalar\u0131n l\u00fcks pazardan pay almaya y\u00f6neldi\u011fini s\u00f6yledi. Bu trende paralel olarak Mango ile \u00e7al\u0131\u015fmaya ba\u015flad\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen \u00c7elet, &#8220;Mango \u00fcst gelir grubuna y\u00f6nelik yeni bir koleksiyonu pazara sunmaya haz\u0131rlan\u0131yor. Bunun i\u00e7in de deri konfeksiyonu i\u00e7in bizimle anla\u015ft\u0131. \u0130lk parti mal\u0131 g\u00f6nderdik&#8221; dedi.<strong> <\/strong><\/p>\n<p><strong>\u00c7in\u2019e Giriyor<\/strong><\/p>\n<p>\u00c7evre \u00fclkelere yay\u0131lmak yerine d\u00fcnya moda merkezlerinde olmak istediklerini belirten \u00c7elet, &#8220;Romanya&#8217;dan \u00e7\u0131kan bir d\u00fcnya markas\u0131 g\u00f6rd\u00fcn\u00fcz m\u00fc&#8221; dedi. \u00c7elet, Turquality kapsam\u0131nda Londra&#8217;dan sonra \u00c7in&#8217;e girmeye haz\u0131rland\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n<p><strong>Desa gen\u00e7li\u011fe el at\u0131yor<\/strong><\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2038935665\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Orta ya\u015f grubuna hitap eden deri markas\u0131 Desa, y\u00fcz\u00fcn\u00fc gen\u00e7lere d\u00f6nd\u00fc. Marka yeni koleksiyon ve konsept ma\u011fazalarla 15 ya\u015f\u0131ndakileri de sad\u0131k m\u00fc\u015fterisi yapacak.<\/p>\n<p>Bu y\u0131l deri sekt\u00f6r\u00fcnde yapt\u0131\u011f\u0131 43 milyon dolarl\u0131k ihracat\u0131yla 38 y\u0131l sonra ilk kez birinci s\u0131raya oturan Desa, perakende taraf\u0131nda da d\u00f6n\u00fc\u015f\u00fcm yapmaya karar verdi. M\u00fc\u015fteri kitlesini 40 ya\u015f ve \u00fcst\u00fc olarak nitelendiren Desa&#8217;n\u0131n Y\u00f6netim Kurulu Ba\u015fkan\u0131 Melih \u00c7elet, art\u0131k gen\u00e7leri de ma\u011fazalara sokmak i\u00e7in yeni ma\u011faza konsepti ve \u00f6zel koleksiyonlarla pazara \u00e7\u0131kmaya haz\u0131rland\u0131klar\u0131n\u0131 s\u00f6yledi. &#8220;Hedef kitlemizi 15 ya\u015fa kadar indirdik. Bunun i\u00e7in de &#8216;by Desa&#8217; ile biten alt markalar yarat\u0131yoruz. Hip dizayn yani modaya, trendlere uygun koleksiyonlar haz\u0131rl\u0131yoruz&#8221; diyen \u00c7elet, gen\u00e7leri doyuran renk ve modellerin i\u00e7inde oldu\u011fu \u00fcr\u00fcn ve yeni ma\u011fazalarla piyasaya \u00e7\u0131kacaklar\u0131n\u0131 belirtti. \u00c7elet, &#8220;Daha enerjik, renklerin ve modellerin yo\u011fun oldu\u011fu, onlar\u0131n sevdikleri m\u00fcziklerle desteklenen ma\u011fazalar a\u00e7aca\u011f\u0131z&#8221; dedi.<\/p>\n<p><strong>Deri fiyatlar\u0131 ikiye katlan\u0131r<br \/>\n<\/strong>Deri hammadde fiyatlar\u0131ndaki art\u0131\u015fla birlikte k\u0131\u015f sezonunda 500 liral\u0131k bir deri ceketin 900 liray\u0131 ge\u00e7ece\u011fini kaydeden \u00c7elet, bunun deri \u00fcr\u00fcn t\u00fcketimini azaltaca\u011f\u0131n\u0131 s\u00f6yledi. \u00c7elet, s\u0131n\u0131rdan giren t\u00fcr\u00fc belirli olmayan hayvanlar nedeniyle kalite noktas\u0131nda da s\u0131k\u0131nt\u0131 \u00e7\u0131kabilece\u011fini s\u00f6yledi.<\/p>\n<p>Desa hakk\u0131nda b\u00fct\u00fcn \u00e7\u0131kan bu haberlere bakt\u0131\u011f\u0131m\u0131zda benim bir \u00f6nceki yaz\u0131m\u0131 destekler nitelikte oldu\u011funu g\u00f6ruyoruz. Hala bu fiyatlar\u0131n bile ucuz oldu\u011funu s\u00f6yleyebilirim.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-4211207422\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><strong>Demet KARAL<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>31\/05 tarihinde Desa\u2019y\u0131 yazd\u0131\u011f\u0131mda \u0130MKB\u2019de 1,27-1,28 seviyesinden i\u015flem g\u00f6r\u00fcyordu.Desa haberleri gazetelerin ekonomi sayfalar\u0131na Pazar g\u00fcn\u00fc itibariyle d\u00fc\u015ft\u00fc. Ben bu yaz\u0131y\u0131 g\u00f6nderdi\u011fimde hissede hen\u00fcz bu Hberlerin&hellip;<\/p>\n","protected":false},"author":1,"featured_media":965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=1375"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/1375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/965"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=1375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}