{"id":11997,"date":"2012-02-24T09:00:27","date_gmt":"2012-02-24T07:00:27","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=11997"},"modified":"2012-02-24T09:16:42","modified_gmt":"2012-02-24T07:16:42","slug":"sahadaki-adamin-saptamalari","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/sahadaki-adamin-saptamalari\/","title":{"rendered":"&#8220;Sahadaki Adam\u0131n&#8221; Saptamalar\u0131"},"content":{"rendered":"<p>DHL y\u00f6neticisi Michel Akavi, g\u00f6nderiler, gezdi\u011fi fuar izlenimleri ve pazardaki geli\u015fmelere dayal\u0131 olarak &#8220;Sahadaki adam\u0131n&#8221; izlenimlerini ortaya koymu\u015f. Krizin yaratt\u0131\u011f\u0131 avantajlar\u0131 dile getirip, bu y\u0131l\u0131n ilk \u00e7eyre\u011finde ihracat art\u0131\u015f\u0131n\u0131n y\u00fczde 12 olaca\u011f\u0131n\u0131, y\u0131lsonu beklentisinin de 150 milyar dolar oldu\u011funu a\u00e7\u0131klam\u0131\u015f. Bu olumlu sonucun kaynaklar\u0131n\u0131n neler oldu\u011funu ortaya koyarken, bir yandan da yap\u0131lmas\u0131 gerekenlerden ve olumsuzluklardan s\u00f6zetmi\u015f.<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-4115095840\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>DHLT\u00fcrkiye y\u00f6neticisi Michel Akavi, \u00fclkemizde ve yurt d\u0131\u015f\u0131nda ve Uzak Do\u011fu&#8217;da uzun s\u00fcreler g\u00f6rev yapm\u0131\u015f tecr\u00fcbeli bir y\u00f6netici olarak,\u00a0 g\u00f6nderilere, fuarlardan elde etti\u011fi izlenimlere g\u00f6re 2012 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde ihracat\u0131n y\u00fczde 12 art\u0131\u015f g\u00f6sterdi\u011fini, Avrupa&#8217;?aki krizin tekstil konfeksiyon gibi alanlarda bize f\u0131rsatlar yaratt\u0131\u011f\u0131n\u0131, bu trendin T\u00fcrkiye i\u00e7in kal\u0131c\u0131 olabilece\u011fini, bu y\u0131l ihracat\u0131n\u0131n Afrika gibi geli\u015fen pazarlara a\u00e7\u0131lmalar\u0131nda etkisiyle 150 milyar dolarlara ula\u015fabilece\u011fini s\u00f6yl\u00fcyor.<\/p>\n<p>Gazetemiz Genel Y\u00f6netmeni Hakan G\u00fclda\u011f ile yurt haberleri \u015fefimiz Handan Sema Ceylan&#8217;\u0131n sorular\u0131na verdi\u011fi yan\u0131tlarda, &#8220;Sahadaki adam\u0131n&#8221; saptamalar\u0131n\u0131 ortaya koyuyor. Krizin yaratt\u0131\u011f\u0131 imkanla ilgili bilgi verirken, baz\u0131 at\u0131lmas\u0131 gereken ad\u0131mlar\u0131 da belirtiyor:<\/p>\n<p>-Krizle birlikte ya\u015fanan de\u011fi\u015fim, Avrupa&#8217;da y\u00fcksek stoklu al\u0131mlar\u0131n yerini, k\u00fc\u00e7\u00fck par\u00e7al\u0131 daha s\u0131k al\u0131mlara b\u0131rakt\u0131. S\u0131k de\u011fi\u015fen moda renkler ve buna ba\u011fl\u0131 de\u011fi\u015fen renk ve \u00fcr\u00fcn farkl\u0131 sipari\u015f yap\u0131s\u0131n\u0131 do\u011furdu.<\/p>\n<p>-\u00c7in k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli \u00fcretime ve h\u0131za ayak uyduram\u0131yor, \u0130talya ve \u0130spanya ise fiyatlar\u0131yla pahal\u0131 kal\u0131yor. Bu yap\u0131 T\u00fcrkiye&#8217;li \u00fcreticilere imkan yarat\u0131yor. Bizim \u00fcreticilerin h\u0131z, esneklik ve k\u00fc\u00e7\u00fck par\u00e7a sipari\u015flere cevap verebilme yetene\u011fi Avrupa&#8217;n\u0131n daralan piyasas\u0131nda pay art\u0131rmalar\u0131na yol a\u00e7\u0131yor.<\/p>\n<p>-Buna yeni fiyat tespitinde esnek davran\u0131\u015flar ve akreditif a\u00e7maya zorlama yerine, &#8220;Tamam abi mal\u0131 g\u00f6nderirim 30 g\u00fcn i\u00e7inde \u00f6demeyi yapars\u0131n&#8221; gibi s\u00f6ze dayal\u0131 uygulamalarda eklenince i\u015f daha da kolayla\u015f\u0131yor.<\/p>\n<p>-Lojistik firmalar\u0131m\u0131z ve imkanlar\u0131m\u0131z \u00e7ok geli\u015fmi\u015f durumda. Hem numuneler \u00e7ok h\u0131zl\u0131 s\u00fcrede gidip geliyor. Hem de Gaziantep&#8217;te saat 5&#8217;te teslim al\u0131nan bitmi\u015f \u00fcr\u00fcnler, erkesi sabah 9-10&#8217;da Hollanda&#8217;n\u0131n bir kasabas\u0131ndaki ma\u011fazaya da\u011f\u0131t\u0131lm\u0131\u015f oluyor.<\/p>\n<p>-\u00c7in 5 sat\u0131p bir al\u0131rken, biz gen\u00e7 n\u00fcfusumuzun t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 nedeniyle bir sat\u0131p bir al\u0131yoruz. Satt\u0131\u011f\u0131m\u0131z gibi almay\u0131 da biliyoruz.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3719137841\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Peki, bu olumlu tablo d\u0131\u015f\u0131nda dikkat edilecek hususlar, olumsuzluk yok mu?<\/p>\n<p>-Tehlike kurlar\u0131n yanl\u0131\u015f yere gitmesinde. Burada da \u00f6nemli olan dolar kurundan \u00e7ok euronun seviyesi.<\/p>\n<p>-Tekstil konfeksiyonun yan\u0131nda mobilya ve in\u015faat malzemesinde Uzakdo\u011fu&#8217;ya kar\u015f\u0131 avantajl\u0131 oldu\u011fumuzu unutmadan sekt\u00f6r \u00e7e\u015fitlendirmesine gitmeliyiz.<\/p>\n<p>-Ayn\u0131 \u015fekilde yeni pazarlar\u0131 da d\u00fc\u015f\u00fcnmeliyiz. Ge\u00e7en y\u0131l en h\u0131zl\u0131 b\u00fcy\u00fcyen on d\u00fcnya \u00fclkesinden 7&#8217;si Afrika&#8217;dayd\u0131. Afrika, Avrupa&#8217;n\u0131n eksi\u011fini kapamasa da katk\u0131 sa\u011flay\u0131c\u0131 bir co\u011frafya. Bizim firma olarak Afrika g\u00f6nderilerimiz ge\u00e7en y\u0131l\u00a0 y\u00fczde 500 art\u0131.<\/p><div class=\"bilge-content-2\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-4073869479\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"1818807385\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>-Avusturya&#8217;dan TIR&#8217;lar\u0131m\u0131z ge\u00e7erken \u00e7evreyi kirletiyorsunuz uyar\u0131s\u0131 ile kar\u015f\u0131la\u015f\u0131yoruz. Gaziantep&#8217;te trene y\u00fckledi\u011fimiz \u00fcr\u00fcnleri, Hollanda&#8217;ya g\u00f6t\u00fcrebilmeliyiz. Ta\u015f\u0131mada rayl\u0131 sistemde eksi\u011fiz.<\/p>\n<p>-Atat\u00fcrk Hava liman\u0131 y\u00fck\u00fcn\u00fc alm\u0131\u015f durumda Sabiha G\u00f6k\u00e7en de h\u0131zla doluyor. En k\u0131sa zamanda \u0130stanbul&#8217;da \u00fc\u00e7\u00fcnc\u00fc hava liman\u0131n yerinin saptan\u0131p harekete ge\u00e7ilmesi gerekir.<\/p>\n<p>-Bizim \u00fclkemizdeki \u00fcretici ve ihracat\u00e7\u0131lar T\u00fcrklerle s\u0131n\u0131rl\u0131 kalmamal\u0131. Yabanc\u0131 \u00fcretici ve ihracat\u00e7\u0131lar\u0131m\u0131z\u0131n say\u0131s\u0131n\u0131 h\u0131zla art\u0131rmal\u0131y\u0131z. T\u00fcrkiye&#8217;de m\u00fc\u015fterilerimizin y\u00fczde 95&#8217;i T\u00fcrk, bu gurur verici\u00a0 bir durum. Ama bir ba\u015fka y\u00f6nden de eksiklik. \u00d6rne\u011fin Malezya&#8217;da m\u00fc\u015fterilerimizin y\u00fczde 80&#8217;i o \u00fclkede i\u015f yapan yabanc\u0131lar. Yabanc\u0131lar\u0131n \u00fclkemizde \u00fcretim ve ihracat yapmalar\u0131n\u0131n f\u0131rsat\u0131n\u0131 art\u0131rmal\u0131y\u0131z.<\/p>\n<p>Evet, &#8220;Sahadaki adam&#8221; olarak niteledi\u011fim DHL y\u00f6neticisi Akavi&#8217;nin s\u00f6yle\u015fisinden benim saptad\u0131\u011f\u0131 noktalar bunlar\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DHL y\u00f6neticisi Michel Akavi, g\u00f6nderiler, gezdi\u011fi fuar izlenimleri ve pazardaki geli\u015fmelere dayal\u0131 olarak &#8220;Sahadaki adam\u0131n&#8221; izlenimlerini ortaya koymu\u015f. Krizin yaratt\u0131\u011f\u0131 avantajlar\u0131 dile getirip, bu y\u0131l\u0131n&hellip;<\/p>\n","protected":false},"author":22,"featured_media":903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/11997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=11997"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/11997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/903"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=11997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=11997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=11997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}