{"id":1143,"date":"2011-06-07T09:10:16","date_gmt":"2011-06-07T06:10:16","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=1143"},"modified":"2011-06-07T10:00:36","modified_gmt":"2011-06-07T07:00:36","slug":"alisveriste-degisim-oldu-kurali-olusmadi","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/alisveriste-degisim-oldu-kurali-olusmadi\/","title":{"rendered":"Al\u0131\u015fveri\u015fte de\u011fi\u015fim oldu, kural\u0131 olu\u015fmad\u0131"},"content":{"rendered":"<p>\u0130stanbul Shoppingfest&#8217;in \u00fcst\u00fcnden 15 g\u00fcn ge\u00e7meden baz\u0131 firmalar &#8220;indirimli sat\u0131\u015f&#8221; d\u00f6nemini ba\u015flatt\u0131lar. Bu al\u0131\u015fveri\u015fte ve indirim d\u00f6nemlerinde de\u011fi\u015fimin tart\u0131\u015f\u0131lmas\u0131 sonucunu beraberinde getirdi. T\u00fcketicilerin taleplerindeki de\u011fi\u015fime yan\u0131t vermek isteyenler, buna ayak uydurmak isterlerken, d\u00fcn\u00fcn kurallar\u0131 ve indirim tarihlerine gelen s\u0131n\u0131rlamalar son buldu. Bu yeni duruma uygun, de\u011fi\u015fimle gelen talepleri kucaklayacak, yeni bir yasal d\u00fczenlemeye ihtiya\u00e7 oldu\u011fu konusunda perakendeciler g\u00f6r\u00fc\u015f birli\u011fi i\u00e7ersindeler.<\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-822040438\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><strong><span style=\"color: #000000;\">40 g\u00fcn<\/span><\/strong> devam eden\u00a0<strong><span style=\"color: #000000;\">\u0130stanbul Shoppingfest<\/span><\/strong>&#8216;in hemen ard\u0131ndan 15 g\u00fcn sonra baz\u0131 firmalar\u0131n yeni indirime gitmeleri, yeni bir tart\u0131\u015fma ba\u015flatt\u0131. Baz\u0131 firma temsilcileri bu erken indirim kararlar\u0131na kar\u015f\u0131 \u00e7\u0131kar erken bulurken, baz\u0131 firma temsilcileri ise,\u00a0<strong><span style=\"color: #000000;\">&#8220;T\u00fcketici indirim istiyor. Rakibimiz yap\u0131nca biz de yapmak zorunda kal\u0131yoruz&#8221;<\/span><\/strong> de\u011ferlendirmesini yap\u0131yorlar.<\/p>\n<p>Hemen hemen b\u00fct\u00fcn perakende firma y\u00f6neticileri art\u0131k al\u0131\u015fveri\u015fte bir de\u011fi\u015fim oldu\u011funu, t\u00fcketici talebinin etkin oldu\u011funu buna uygun kurall\u0131 bir ortam olu\u015fturulmas\u0131 gerekti\u011fi konusunda birle\u015fiyorlar. Perakendeciler, t\u00fcketicinin hem vitrindeki \u00fcr\u00fcnde h\u0131zl\u0131 de\u011fi\u015fim talebinde bulundu\u011funu, hem de indirim taleplerini\u00a0\u00a0<strong><span style=\"color: #000000;\">&#8220;s\u00fcrekli&#8221;<\/span><\/strong>hale getirdiklerini, m\u00fc\u015fteri\u00a0<strong><span style=\"color: #000000;\">&#8220;Zihni modelinin de\u011fi\u015fti\u011fini&#8221;<\/span><\/strong> s\u00f6yl\u00fcyorlar. Buna ba\u011fl\u0131 olarak eskinin mevsime ba\u011fl\u0131 iki kez uygulanan indirim sisteminin de\u011fi\u015fti\u011fini, \u00f6zellikle yabanc\u0131 firmalar\u0131n gelmesi ve onlar\u0131n iki haftada bir vitrindeki \u00fcr\u00fcn\u00fc de\u011fi\u015ftirme kararlar\u0131na yerlilerde ayak uydurunca, eski us\u00fcl mevsimlik indirimler de\u011fi\u015fen al\u0131\u015fveri\u015f kurallar\u0131n\u0131n yerini yeni kurallar ald\u0131.<\/p>\n<p>Bir yandan ma\u011fazalarda, promosyon var, kampanya var, belli \u00fcr\u00fcnlerde indirim var, gibi mevsimi i\u00e7inde \u00fcr\u00fcnlerde \u00e7e\u015fitli indirimler uygulanarak t\u00fcketicilerin\u00a0<strong><span style=\"color: #000000;\">&#8220;indirimli al\u0131\u015fveri\u015f&#8221;<\/span><\/strong> talebine yan\u0131t verilmeye ba\u015fland\u0131.<\/p>\n<p>Ayr\u0131ca, sadece\u00a0<strong><span style=\"color: #000000;\">\u0130stanbul<\/span><\/strong>&#8216;da birbiri ard\u0131ndan\u00a0<strong><span style=\"color: #000000;\">&#8220;fabrika sat\u0131\u015f ma\u011fazas\u0131&#8221;<\/span><\/strong>,<strong><span style=\"color: #000000;\">&#8221; depo &#8221; ve &#8220;out-lat&#8221;<\/span><\/strong> isimleri alt\u0131nda indirimli mal sat\u0131lan, markalar\u0131n yer ald\u0131\u011f\u0131 ma\u011fazalar a\u00e7\u0131lmaya ba\u015fland\u0131. \u015eu anda sadece\u00a0<strong><span style=\"color: #000000;\">\u0130stanbul<\/span><\/strong>&#8216;da &#8220;Out- lat&#8221; ma\u011fazac\u0131l\u0131\u011f\u0131n yap\u0131ld\u0131\u011f\u0131\u00a0<strong><span style=\"color: #000000;\">AVM say\u0131s\u0131 57<\/span><\/strong>&#8216;ye ula\u015fm\u0131\u015f durumda.\u00a0 Ayr\u0131ca,\u00a0<strong><span style=\"color: #000000;\">Out-lat AVM<\/span><\/strong>&#8216;ler h\u0131zla \u015fehirleraras\u0131 yollarda, Anadolu&#8217;nun \u00e7e\u015fitli kentlerinde birbiri ard\u0131ndan a\u00e7\u0131ld\u0131. H\u0131zla a\u00e7\u0131lmaya, yay\u0131lmaya devam ediyor.<\/p>\n<p>Bug\u00fcn indirimli sat\u0131\u015flar\u0131n kurallar\u0131 da, daha \u00f6nceki d\u00f6nemlerde ortaya konulan indirimli sat\u0131\u015f d\u00f6nemlerini s\u0131n\u0131rlayan tarihleri de bug\u00fcn art\u0131k bir anlam ta\u015f\u0131m\u0131yor. M\u00fc\u015fterinin de\u011fi\u015fen zihni modeli ve taleplerine uygun olarak \u00fcr\u00fcn\u00fcn piyasaya sunulma s\u00fcresinden, indirimin belli ve s\u0131n\u0131rl\u0131 d\u00f6nemlerde mevsimsel olarak uygulanmas\u0131na kadar her alanda \u00f6nemli de\u011fi\u015fimler s\u00f6z konusu. Ne m\u00fc\u015fteri d\u00fcn\u00fcn m\u00fc\u015fterisinin kal\u0131plar\u0131 i\u00e7ersinde ele al\u0131nabilir. Ne de onun taleplerine yan\u0131t vermek isteyen perakendecilik sekt\u00f6r\u00fc d\u00fcn\u00fcn kurallar\u0131 i\u00e7inde hareket edebilir.<\/p>\n<p>\u00c7ok yo\u011fun ya\u015fanan bir de\u011fi\u015fim i\u00e7inde, yeni de\u011ferler ve yeni kurallar ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Bu giderek kurals\u0131zl\u0131\u011f\u0131 artan bir al\u0131\u015fveri\u015f ve perakende ortam\u0131 yaratmaktad\u0131r.<\/p>\n<p>\u015eimdi vakit kaybetmeden al\u0131\u015fveri\u015fin i\u00e7ersinde yer alan akt\u00f6rlerin taleplerini dinleyerek, isteklerini ele alarak yeni bir perakende yasas\u0131 haz\u0131rlanmal\u0131, d\u00fcn\u00fcn kurallar\u0131n\u0131n yan\u0131t vermedi\u011fi yap\u0131 de\u011fi\u015ftirilerek, yeni taleplere yan\u0131t verecek bir kurall\u0131 yeni d\u00fczen haz\u0131rlanmal\u0131d\u0131r. D\u00fcn\u00fcn sistemi de\u011fi\u015fmi\u015ftir, d\u00fcn\u00fcn\u00a0 kuralar\u0131 bug\u00fcn\u00fcn taleplerine cevap verememektedir. Al\u0131\u015fveri\u015fteki de\u011fi\u015fime uygun yeni kurallarla, yeni bir disiplin vakit kaybetmeden ortaya konulmal\u0131d\u0131r.<\/p><div class=\"bilge-content-1\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-2526524776\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"3167340272\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><a href=\"http:\/\/www.dunya.com\/enflasyon-rakamlari_162_haber.html\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">Enflasyon verileri bu tabloda!<\/a><\/p>\n<p><strong>Osman AROLAT<\/strong><\/p>\n<div id=\"beacon_f2aafef914\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/adserver.dunya.com\/www\/delivery\/lg.php?bannerid=22&amp;campaignid=14&amp;zoneid=13&amp;loc=1&amp;referer=http%3A%2F%2Fwww.dunya.com%2Fosman-arolat_17_0_yazar.html&amp;cb=f2aafef914\" alt=\"\" width=\"0\" height=\"0\" \/><\/div>\n<p>&nbsp;<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul Shoppingfest&#8217;in \u00fcst\u00fcnden 15 g\u00fcn ge\u00e7meden baz\u0131 firmalar &#8220;indirimli sat\u0131\u015f&#8221; d\u00f6nemini ba\u015flatt\u0131lar. Bu al\u0131\u015fveri\u015fte ve indirim d\u00f6nemlerinde de\u011fi\u015fimin tart\u0131\u015f\u0131lmas\u0131 sonucunu beraberinde getirdi. T\u00fcketicilerin taleplerindeki de\u011fi\u015fime&hellip;<\/p>\n","protected":false},"author":22,"featured_media":903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/1143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/1143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/903"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=1143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}