{"id":10355,"date":"2012-01-14T09:52:42","date_gmt":"2012-01-14T07:52:42","guid":{"rendered":"http:\/\/www.bilgeyatirimci.com\/?p=10355"},"modified":"2012-01-14T09:52:54","modified_gmt":"2012-01-14T07:52:54","slug":"dijital-fisiltidan-dijital-gurultuye","status":"publish","type":"post","link":"https:\/\/www.bilgeyatirimci.com\/i\/dijital-fisiltidan-dijital-gurultuye\/","title":{"rendered":"Dijital F\u0131s\u0131lt\u0131dan Dijital G\u00fcr\u00fclt\u00fcye"},"content":{"rendered":"<p><strong>\u0130ktisadi ve sosyal hayat\u0131m\u0131za etkisi bak\u0131m\u0131ndan son d\u00f6nemde en b\u00fcy\u00fck de\u011fi\u015fimi yaratan \u201cicatlar\u201d bili\u015fim alan\u0131ndaki geli\u015fmelerdir.<\/strong><\/p><div class=\"bilge-yaziust\" style=\"margin-top: 10px;margin-bottom: 10px;\" id=\"bilge-3465078673\"><ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7495567325667578\"\r\n     data-ad-slot=\"9580705384\"\r\n     data-ad-format=\"rectangle\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Bir yandan donan\u0131mda di\u011fer yandan yaz\u0131l\u0131mda uygulamaya konan bulu\u015flar\u0131n, birbirini etkilemesi sonucunda, \u201cE-ekonomi\u201d sekt\u00f6r\u00fcnde \u00fcretilen \u00fcr\u00fcn say\u0131s\u0131 ve kalitesi adeta patlad\u0131. \u00c7\u00fcnk\u00fc donan\u0131mda ve yaz\u0131l\u0131mda 100\u2019er bulu\u015f yap\u0131ld\u0131ysa, nitelik ve nicelik bak\u0131m\u0131ndan farkl\u0131la\u015fan \u00fcr\u00fcn say\u0131s\u0131 100 art\u0131 100 e\u015fittir 200 de\u011fil, 100 \u00e7arp\u0131 100 e\u015fittir 10 bin oldu. Pek tabii, yeni devreye giren bulu\u015flar\u0131n yaratt\u0131\u011f\u0131 \u201cek fayda\u201d (marginal utility) iktisad\u0131n \u015fa\u015fmaz \u201cazalan verim kanununa\u201d t\u00e2bi olarak d\u00fc\u015ft\u00fc. Bu sebeple 15-20 y\u0131l \u00f6nce bili\u015fimi \u00fcr\u00fcnlerinin, sanayiye yeni girdi\u011fi d\u00f6nemde sa\u011flanan verim ve verimlilik art\u0131\u015f\u0131 durdu. Nitekim onca g\u00f6z kama\u015ft\u0131ran bili\u015fsel \u00fcr\u00fcnlere ra\u011fmen, d\u00fcnyan\u0131n en ileri ekonomileri olan ABD, AB ve Japonya\u2019da \u201cb\u00fcy\u00fcme durmu\u015ftur\u201d. H\u00e2lbuki bilgisayar ile telsiz ileti\u015fimin bir arada kullan\u0131lmas\u0131yla yarat\u0131lan \u00fcr\u00fcnlerin, uzun y\u0131llar k\u00fcresel ekonomik b\u00fcy\u00fcmenin \u00e7ekici g\u00fcc\u00fc olaca\u011f\u0131n\u0131 san\u0131yorduk. Bir ba\u015fka olumsuz geli\u015fme de \u00fcr\u00fcnlerin faydal\u0131 \u00f6m\u00fcrlerini tamamlamadan, \u00e7\u00f6pe gitmesi yani \u201cisraf ekonomisi\u201d yarat\u0131lmas\u0131 \u015feklinde ortaya \u00e7\u0131kt\u0131. Bu da \u201cg\u00f6steri\u015fli ama getirisi olmayan\u201d bilgisayar donan\u0131m\u0131 ve yaz\u0131l\u0131m\u0131 yat\u0131r\u0131mlar\u0131n\u0131n artmas\u0131na sebep oldu. Her sekt\u00f6r dururken bu sekt\u00f6r, \u201chayr\u0131 kendine\u201d b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc.<br \/>\n<strong><\/strong><\/p>\n<p><strong>FISILTI VEYA C\u0130KC\u0130K M\u00dcHEND\u0130SL\u0130\u011e\u0130<\/strong><\/p>\n<p><strong><\/strong>S\u00f6zl\u00fc\u011fe bakt\u0131m, \u201ctwitter\u201d ku\u015f gibi c\u0131v\u0131ldamak, k\u0131s-k\u0131s g\u00fclmek, heyecanlanmak, bir haberi cikcik diye \u00f6ten ku\u015flar gibi s\u00f6ylemek demekmi\u015f. Benim de eski bir mezunu oldu\u011fum Pennsylvania \u00dcniversitesi, ge\u00e7en sonbaharda yeni bir program ba\u015flatm\u0131\u015f. M\u00fchendislik Fak\u00fcltesi taraf\u0131ndan y\u00f6netilecek programa \u201cPazar ve Sosyal Sistemler M\u00fchendisli\u011fi\u201d ad\u0131n\u0131 vermi\u015fler. Program\u0131n magazinsel ad\u0131 da \u201cTwitter Uzmanl\u0131\u011f\u0131\u201d (Majoring in Twitter). T\u00fcrk\u00e7esi de \u201cCikcik ve F\u0131s\u0131lt\u0131 Sistemleri M\u00fchendisli\u011fi\u201d olabilir. Ad\u0131 biraz g\u0131rg\u0131r olsa da \u00fcniversite, haz\u0131rlad\u0131\u011f\u0131 m\u00fcfredat program\u0131n\u0131 son derece a\u011f\u0131r yapm\u0131\u015f. M\u00fcfredat, \u201cmatematik\u201d, \u201ciktisat\u201d ve \u201cbilgisayar m\u00fchendisli\u011fi\u201d s\u00fctunlar\u0131 \u00fczerine in\u015fa edilmi\u015f. \u00d6\u011frencilere ayr\u0131ca, sosyal a\u011flar, sosyal a\u011f tasar\u0131m\u0131\/modellemesi, teknoloji adaptasyonu, internet ekonomisi ve internet reklamc\u0131\u011f\u0131 gibi meslek dersleri de verilecekmi\u015f. Google ve Yahoo gibi kurulu\u015flar\u0131n i\u015f modelleri ve nereden para kazand\u0131klar\u0131 anlat\u0131lacakm\u0131\u015f.<\/p>\n<p><strong>FISILTI GAZETES\u0130NDEN SOSYAL MEDYAYA<\/strong><br \/>\nEskiden \u201cf\u0131s\u0131lt\u0131 gazetesi\u201d diye bir deyim vard\u0131. Yaz\u0131l\u0131, s\u00f6zl\u00fc ve g\u00f6r\u00fcnt\u00fcl\u00fc medyada yer almayan \u201cdedikodu\u201d ve benzeri haberler veya bilgiler, f\u0131s\u0131lt\u0131 gazetelerinde yay\u0131mlan\u0131rd\u0131. Herkes birbirine \u201cduydum ki\u201d diye ba\u015flayan c\u00fcmlelerle, do\u011frulu\u011fu su kald\u0131ran haberler verir \u201cma\u015feri vicdanda\u201d kanaat olu\u015fturmaya veya taraftar toplamaya \u00e7al\u0131\u015f\u0131rd\u0131. Hayat, o zaman da payla\u015ft\u0131k\u00e7a g\u00fczelle\u015fir veya \u00e7irkinle\u015firdi. \u015eimdi f\u0131s\u0131lt\u0131 gazetesinin yerini \u201csosyal medya\u201d ald\u0131. Google, Facebook, Twitter veya LinkedIn gibi sosyal medya sistemleri bir yandan \u201csaydaml\u0131k\u201d yarat\u0131rken, di\u011fer yandan ki\u015filerin ve kurumlar\u0131n rakiplerine \u201c\u00e7amur atma\u201d ve kendi propagandalar\u0131n\u0131 yapma imkanlar\u0131n\u0131 da artt\u0131rd\u0131. Ama bir ger\u00e7ek var ki; sosyal medya sosyal hayat\u0131m\u0131za girip l\u00f6k gibi yerle\u015fti. Bu konuda da sonunda \u201cparas\u0131 olan\u201d iktidar sahipleri en \u00e7ok g\u00fcr\u00fclt\u00fcy\u00fc \u00e7\u0131karacak, halk\u0131n f\u0131s\u0131lt\u0131lar\u0131 duyulamaz hale gelecektir.<br \/>\nSon S\u00f6z: Sosyal medya, sosyal medyan\u0131n kurdudur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130ktisadi ve sosyal hayat\u0131m\u0131za etkisi bak\u0131m\u0131ndan son d\u00f6nemde en b\u00fcy\u00fck de\u011fi\u015fimi yaratan \u201cicatlar\u201d bili\u015fim alan\u0131ndaki geli\u015fmelerdir. Bir yandan donan\u0131mda di\u011fer yandan yaz\u0131l\u0131mda uygulamaya konan bulu\u015flar\u0131n,&hellip;<\/p>\n","protected":false},"author":14,"featured_media":936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tumyazilar"],"_links":{"self":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/10355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/comments?post=10355"}],"version-history":[{"count":0,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/posts\/10355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/media?parent=10355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/categories?post=10355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilgeyatirimci.com\/wp-json\/wp\/v2\/tags?post=10355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}